Zhejiang Best Nail Industrial Co., Ltd. , https://www.beststaple.com
Smart choice at the crossroads
In the short period of four years of development in Changzhou, Bluebird has nearly a thousand customer groups. The network is spread throughout the East China region, with annual sales ranking the top of Guanghui New Light City in Zouqu District. The reason why we can have today's performance is not only related to the rapid economic development of the Yangtze River Delta in recent years, but also because of our own correct choices and our ongoing efforts.
At that time, in order to find a larger space for development, I resolutely came out of the familiar Jiangxi (I had established a very deep relationship in Jiangxi at that time). But when I stepped out of Jiangxi, I began to be confused again. How can I go the way forward? At that time, I had two different choices: one was to set up a factory in Guzhen, and the other was to be a wholesaler in Changzhou. Judging from my development today, I proved that the choice was correct at the time. If I chose to go to the ancient town to set up a factory, I would have a small achievement, but I don't regret my choice. As the saying goes, the right one is the best. Changzhou's unique geographical advantages and complete logistics system are very exciting. There is also the experience of wholesale and retail development of lamps in Jiangxi for nearly ten years. It is also a valuable asset. At the same time, considering its own cultural level and various strangeness to production and processing, development and design, and enterprise management, it is selected after repeated trade-offs. This treasure land in Changzhou Zou District is used for lighting sales.
Take a distinctive brand development path
Looking back on the development over the past few years, I once again realized the hardships of starting a business. As we all know, the Changzhou market used to be a low-priced, large-volume wholesale city, which is often chosen to develop with the big stream (to do low-cost wholesale lamps), or to take a distinctive brand development path, once for a while. In the long-term perspective, blind pursuit of low-cost sales methods can only marginalize products that have no competitive advantage, and the life cycle of products is shorter, which in turn determines their future development. Aware of this, how to have an important place in a strong market such as Lin, and quickly build their own sales network, expand their own sales channels, and take a distinctive brand development path is particularly important.
Along the way, after experiencing a lot of wind and rain, practice proved the correctness of the choice at that time. Throughout the development of the entire industry, combined with the actual situation in the East China region, we are working hard to strengthen and improve our network system, and constantly seek, explore and try more diversified sales channels to take it to the next level. According to the characteristics of the current Changzhou market and the future industry trend, combined with Bluebird's own operating strength, we have fully developed the strength of the chain business model development, which is also a long-awaited idea. At present, I have established my own pilot shop in Suzhou, which has achieved good results and accumulated a certain amount of operational experience, laying a good foundation for the next step of the work.
Achievement vendor cooperation model
Bluebird has always been at the forefront of the market, maintaining close cooperation with manufacturers and distributors. Because it is necessary to develop the company to be bigger and stronger, it is far from enough to rely on good reputation and product style. It also needs the strong support of the manufacturers and the support of all dealers.
Among the selected cooperative manufacturers, what I value most is the credibility and management of the manufacturers. Bluebird has a unique advantage, has a good reputation and reputation in East China, has a large distribution channel, with wholesale and retail as the main body; followed by the merchant's recognition and cooperation with the manufacturers' marketing policies, and the company has strong Brand awareness, actively cooperate with manufacturers, leverage strength, form synergy; make full use of factory resources, complement each other, through the promotion and effective integration of various brands, the company continues to grow bigger and stronger, making itself a super agent Business.
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Blue Bird Lighting Wang Yindi: Be the best lighting distributor
Wang Yindi, general manager of Changzhou Bluebird Lighting Co., Ltd. The company was founded in 1990. At present, the store is located in Guanghui New Light City, Zou District, Changzhou City, Jiangsu Province. It has a business area of ​​more than 2,000 square meters and is mainly engaged in operating lanterns, low-voltage lamps, sheepskin lamps and crystal lamps. With a customer base of thousands, the sales network covers the entire East China region. The main agents are Han Xing, Dongdi, Horda Lighting, Raymond Lighting, Raymond Electric, Selden, Guangpu Lighting and other brands. Sales are among the best in the Shining New Light City.