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The tremendous changes in the market and demand will bring unprecedented opportunities for automotive electronics manufacturers. At present, the key question for manufacturers of automotive electronics is how to launch the products that consumers want at the most appropriate time. One of the most important challenges is flexibility, which is how to get a development platform that can adapt to the fast-changing market needs. Furthermore, in the market environment where homogenization products are rampant, how can in-vehicle electronic equipment manufacturers stand out with unique functional characteristics and must achieve the extremely high security required for in-vehicle products.
Taken together, there are currently two major conflicts in the automotive electronics market. The first is the technical conflict. Consumers have already tasted the convenience and attractive features of consumer electronics, and they are eager to enjoy these features in the car. However, compared with the electronics industry, the automotive industry is clearly a relatively traditional industry and a hardware-oriented industry. In recent years, electronics and software are breaking the original balance of the automotive industry, occupying a larger and larger proportion in the total cost of automobiles, and becoming an increasingly important factor in consumers' purchase of goods. Among the total sales profits of automakers, software has made more and more contributions, such as navigation functions, iPod interconnection capabilities, video, maps, points of interest, etc., which are becoming new value and profit contribution points. Today, it is difficult for automakers to plan the pace of new products in 10 years, as they have in the past. They must plan new products on a quarterly or monthly basis, like the consumer electronics market. These factors will lead to a reorganization of the entire automotive supply chain. Automakers are constantly opening new “prescriptions†that require upstream providers to have flexible and scalable software platforms to add new features at any time. This means that in the automotive embedded software market, the choice of software platform is more important than ever.
Second is the transformation of the business model. In the traditional car market in the past, if a consumer buys a new car, his maintenance and maintenance will basically have nothing to do with the new car provider. That is to say, it is very difficult for car dealers to make money from this customer within 5 to 7 years after the car is delivered to the customer. Today, the car's sales model is extending for a longer period of time, trying to form a continuous stream of revenue, which is the business model used by software in the computer industry, rather than the business model used by traditional hardware vendors.
The above two major conflicts will inevitably lead to changes in the market environment. It is worth noting that the up-and-coming Linux of the software industry will survive in this new environment. The entire automotive industry has found that Linux can provide an ideal software platform, whether it is the convergence of consumer electronics and the automotive industry, or the gap between the two industries in the development cycle, and even the cost relief, will be solved by the introduction of Linux. For the embedded software industry and the automotive industry, the significance is extremely significant.
Linux is at the right time
Broad interconnect capabilities, advanced multimedia capabilities, lower development costs, and a prosperous application and developer community will be the biggest driver of the automotive industry's embrace of Linux, and Linux will significantly accelerate technological innovation in the in-vehicle infotainment market. .
From the evolution of neighboring industries such as mobile communications, we can see that the automotive industry is showing the same trend. If you need an open, scalable software platform, Linux is clearly the right answer. Because of the existence of a prosperous ecosystem around Linux, it is constantly evolving, allowing new business models to emerge.
The days of proprietary, stand-alone vendor solutions are about to become a thing of the past. A collaborative software platform with interoperability and interconnection between vendors and open software will be the mainstream of the future market. Therefore, Linux is the most neutral choice for automotive electronics. Open source Linux in-vehicle electronics manufacturers bring cost savings and vendor independence. Numerous developers are constantly contributing to the open source community. The treasure trove of engineering technology is infinitely huge. The core technology is mature and advancing with the times. Practice has proved that Linux is a safe, reliable and low-entry operating system. It also supports software reuse and multimedia extension.
Many of the world's leading electronics software and hardware vendors recognize this trend and have added significant value to Linux through good commercialization. In the hardware field, we have seen Intel, in the field of device software, we have seen Wind River.
Building a bridge between the two industries of automotive and electronics with Linux
The role of steam as a bridge between the automotive industry and the software industry has become an established strategy for some equipment software vendors, and thus has three major characteristics:
First, we must have accumulated rich experience in the field of automotive electronics. In the automotive industry's supply chain, as a software supplier, we should actively serve first-tier suppliers and OEMs, and increase interaction with OEMs to understand their needs.
Second, it can play an important role in open source and open standards. Through this standardization, electronics manufacturers can significantly reduce product development and maintenance costs.
Third, establish a strategic partnership system with demand as the core. In order to provide complete integrated technology solutions to automotive manufacturers, first-tier suppliers and OEMs, device software vendors must establish close collaborative alliances with many world-class chip vendors and in-vehicle software vendors, covering speech recognition, GPS, and A wide range of technical fields such as navigation and multimedia. Through these partnership systems, software vendors can greatly enrich and improve automotive electronic solutions.
Conclusion
In short, software vendors must integrate their common experience in traditional embedded software development with the new dynamics of the Linux open source community, leading to a shift in the automotive electronics industry from traditional closed methods to open standardization methods. Open technology, advanced in-vehicle connectivity, rich multimedia capabilities, worldwide technical support and services, and a vibrant ecosystem of partners will help automotive electronics manufacturers significantly reduce the effort required to integrate functional features. Quantity and cost, let them devote themselves to the development of their unique functions and quickly occupy the market.