Can white goods market rely on Internet of things and artificial intelligence to rejuvenate?


White goods have brought about a revolution in human life, but now it is considered as a mature market with only price competition. Manufacturers in emerging countries can use low-cost to seize the market. Advanced countries are hard to cope with, but the new Internet of Things (IoT) , artificial intelligence (AI) and other technologies, may have the opportunity to change the white goods market. The maturation of the white goods market is related to the use of various types of household appliances. Technological progress can bring about limited progress in performance. To break this restriction, it is necessary to consider the use of new appliances. When the Internet of Things technology first appeared, the new white goods that were imagined at the time were connected home appliances in smart homes, such as the refrigerators, or Sharp, letting the refrigerators have AI and providing recipes or Several questions were answered, but the market reaction of such products was poor, because there is still a lack of suitable killer applications. In contrast, 7 Dreamers Laboratories, a Japanese start-up, cooperated with Panasonic to launch an automatic clothes-folding machine. As long as consumers put the washed and dried clothes into the machine, the machine will automatically fold the clothes. It takes time; this machine can be combined with washing machines, dryers, and wardrobes to expand the capabilities of existing home appliances and furniture. 7 Dreamers Laboratories' automatic folding machine, a product cooperating with Panasonic, is scheduled to be launched in 2018, while Daiwa House Industry goes one step further, letting the automatic clothes-winder through the Internet of Things and connecting to the home database. Further classification of personal clothing, and is expected to provide clothing procurement related services, such as online clothes automatically provide size, reduce the problem of non-fitting returns. In fact, getting white goods out of the mature market requires not installing Internet of Things or AI applications on existing home appliances. Although some products such as vacuum cleaners and installing AI as sweeping robots create new markets, more are needed. , should be similar to automatic folding machine, breaking the existing white goods market, in order to create a new market. Dyson, a British power plant, succeeded. The fan of the plant combined with air cleaners and heaters, and the unit price was up to 100 times that of conventional fans. However, it was still selling well in the market. Now the plant has further studied and can add those function. Mitsubishi Electric proposed another attempt, vacuum cleaner and air cleaner. This is because many people have heard a word saying that when you sweep the floor, you don’t need to open a fan and the dust will fly everywhere. When a child blows a fan, it often leads to it. Not happy, if the sweeping robot can handle the raised dust at the same time, it is quite ideal. Basically, to break the existing white goods market, new concepts are needed, especially with the help of the new Internet of Things and AI technology. However, how to create new concepts is a challenge to power plants.

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