According to statistics, in recent years, the scale of China's kitchen appliance market is growing at a rate of more than 30% per year, becoming a pillar industry in the home appliance industry. In this regard, experts in the industry pointed out that under the general trend of increasing urbanization rate, housing improvement and consumption upgrading, the segmentation and deep cultivation of professional brands have made kitchen appliances stand out in the depressed home appliance market. In this booming kitchen power industry, the fastest development is Cohen Electric, which once leaped to the front end of the industry.

Since its establishment, Cohen Electric has made unprecedented breakthroughs in product quality, channel development and publicity after years of hard work and development. With the rapid growth of demand in the kitchen appliance industry, Cohen will continue to change its marketing strategy, expand production scale and strengthen its brand on the basis of the original.

At the same time, we will focus on product quality and expand our product line. Cohen kitchen appliances, both in appearance and quality, have been verified by many parties, with good quality and high cost performance. In order to better meet the needs of the market, Cohen Electric has proposed a series of products with the theme of “black and white”. Under the accumulation of black and white elements, we have achieved breakthroughs in thinking, constantly improving our product lines and developing a more marketable market. Competitive products.

Two-way brand promotion. With the development of the Internet, more and more market information is through the network to understand products and brands. In addition to the development of conventional traditional propaganda, Cohen Electric decided to adopt a two-pronged approach in publicity and promotion. On the basis of the original conventional media, it also increased efforts to expand online media and increased the brand's investment in online publicity.

Third, strengthen channel construction and terminal publicity. In order to cope with the pace of channel expansion, from this year, Cohen continued to explore the terminal marketing model, on the basis of “differentiated” marketing, taking the boutique route and pursuing high quality and high standards. The terminal image must be highly unified and standardized. The company will guide the merchants to do terminal promotion, guide the merchants to carry out regular promotions and copy the successful models of excellent merchants to other regions, so that each region has its own leader.

Four intimate after-sales service. There are two main problems that merchants often care about when they join the Cohen brand. One is the quality of the products, and the other is after-sales service. Only service can increase customer value for products, and in many cases, service marketing characterized by insights into customers' deep needs and humanized services is often closer to the customer's inner world and touches customers' real desires. Therefore, in the face of different customer groups, kitchen appliances must adopt a targeted marketing strategy, which is the embodiment of the humanized nature of service marketing, and the reason why services are more competitive than products.

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