【Exclusive Interview with CCID.com】 With the rapid development of the Internet, markets emerged in various branches of the field, surging from video to e-commerce to SNS... Once there are any “creative” values Entrepreneurs and capitals can easily gather their sights in this area. However, it is not as fast as possible to drive on this "highway" of the Internet.

A few days ago, Wang Yu, vice president of marketing for Douding.com, the country’s first online document sharing website, said in an interview with CCID.com that Douding.com is not like many “fast companies”, like the previous one hundred wars. "To do Internet can not be an impetuous mentality. Douding.com has a relatively slow way to go, and gradually accumulate content resources and continue to enlarge, add on this platform."

For this company established in 2007, Douding does not seem to comply with the "fast" principle of Internet startups. Even like most Internet companies, Douding is struggling with profitability.

The thorny issue of online document sharing websites is that piracy is similar to the domestic video websites Youku and Tudou. The operation content of Douding.com is to replace the “video” of the above-mentioned company with a “document”, and upload it through user upload (UGC) and institutional uploads. , to provide users with the required document content. Currently, the ratio of content uploaded by UDoc on the Internet is 9:1.

It is reported that Douding currently has about 200,000 to 300,000 document uploads per day, with an independent daily IP of 8 million and registered users of 40 million. Like video sites, Douding.com has encountered the problem of how to ensure the health and correct distribution of massive amounts of information. In response to this problem, Wang Yu said that Douding's content review is divided into two types: machine and manual.

“Douging.com has its own copyright fingerprinting library, which sets up a database of information and searches a wide range of keywords every day to investigate the content of the entire site. If it is found to be similar to Curry's content, we will deal specifically with the content of the infringement. Conduct inventory." In addition, Douding.com also has an auditing mechanism for the requirements of specific organizations to remove and delete documents that may be infringed.

Avoiding homogenization and differentiation of entertainment and positioning websites As can be seen from the financial reports released recently by Tudou and Youku, the content cost occupies a high proportion, which is about 60%. "Videos are burning money. It's like driving on a highway. The car itself is expensive. It also burns expensive oil. It costs an expensive price. The investors are bleeding." Wang Yu said that in order to avoid confusion on the video site, the beans Dingwang's position is that knowledge learning and sharing help users get personal growth needs. Therefore, most content is non-entertainment content, and more is content related to learning and the workplace.

“This part of the content comes from institutions such as film centers, TV drama production centers, etc. At present, our pressure on content is still relatively small, which mainly depends on the positioning of our website and 90% of entertainment. The definition of the site is different."

The profit model under the groping state Although Wang Yu repeatedly emphasized that "Douding and content providers are not currently paying special attention to profitability", there is no doubt that profit is always the first knife in front of this Internet company.

At present, the profit sharing channels of domestic document sharing websites are mainly divided into downloading and advertising. Netizens log on to the website. If they want to download content, they will be charged a fee. Douding will then divide this fee with the content provider. According to Wang Yu’s introduction, DingDing.com collects a small amount for the download of C2C (user upload) content. Although Wang Yu did not disclose the specific proportion of this share, according to the CCIDNet reporter, once the document is clicked by the reader, the user who uploaded the document can obtain 0.001 yuan from Douding. As long as the accumulated amount reaches 100 yuan, he can withdraw the money. .

For the content fees of B2C (institution upload), Douding does not currently collect this charge. “Dodge.com still hopes to combine with publishers to cultivate user needs and user experience. Therefore, B2C is not divided into two categories. It should not change strategy within two to three years.”

At present, the profitability of domestic video websites is mainly derived from advertising, and the revenue generated by downloading payments is minimal. As for the advertising model, Wang Yu stated that “Douding.com’s ads started relatively late and it has only been considered in the last year or two. Together with the current stricter selection of advertisers and advertising, it is now The profit still mainly depends on downloading."

Wang Yu also revealed that "At present, Douding is in a state of break-even, and there is no problem with capital in the short term."