The Verge Chinese Station reported on November 10

Many of us have actually thought about this issue in the past week, but we have never discussed it positively. Now, I think it is time to get it right. The problem is that Apple's new MacBook Pro is obviously not for professional designers.

First of all, for the Mac platform has not been as compatible as Windows, this is in everyone's expectation, many Mac users have to choose alternatives to the Windows platform tools, but the substitute is a substitute, in fact, there is still a certain difference. In addition, Apple's products have always been expensive, and this shortcoming is further enlarged on this 2016 MacBook Pro, the price of the new MacBook Pro can be said to a new height, and also intensified in terms of compatibility, Apple let the new MacBook Pro became a "luxury" notebook. Yes, Apple's new product pricing can be called “luxury”. At this stage, if you plan to buy the best Mac platform product, the new MacBook Pro has now become the most expensive choice.

"Now people complaining that the new MacBook Pro is too expensive is not a hate for Apple, but Apple's real users, and some of these users have used more than 10 years of Apple products and purchased at least five." Jeff J said.

The new wave of complaints about the MacBook Pro has even overshadowed the iPhone 3.5's cancellation of the 3.5mm headphone jack. For example, the famous blogger Michael Tsai's enthusiasm for Apple is a microcosm. In addition, from the user feedback of the Mac community, this year's new MacBook Pro is actually not a top-level configuration, even including the 15-inch version, are using AMD Radeon graphics card rather than perhaps better NVIDIA Pascal graphics card. The users of the entire Apple community were disappointed with the new MacBook Pro. Some people even said that Apple should "drop off" the MacBook business just as IBM sold the ThinkPad to Lenovo.

First of all, Apple's MacBook Pro laptop has not been updated for a long time before, and even professional-grade Mac Pro has been released for 1054 days, so many users hope that Apple can launch a truly powerful performance product. Many users who are still using the old MacBook Pro are looking forward to seeing some surprises, but Apple apparently disappointed its users.

Compared to the 2012 MacBook Pro, the 15-inch new MacBook Pro has a 8.9% to 13% increase in processor performance, a 33% increase in memory performance, and graphics performance from 54% to 184%.

Although the new MacBook Pro uses a new processor, the update rate is not large. It still uses the previous-generation Intel Skylake architecture processor and not the latest Kaby Lake architecture. In addition, although the read speed of running memory is faster, it is still only 16GB at most, which is obviously not large. Perhaps 16GB is enough for the average user, but for professional designers, 16GB is obviously only a "minimum standard", and it is also true for developers. For example, a Web developer named Baldur Gjarnason expressed his dissatisfaction.

If MacBook Pro is not on the "professional" label, then obviously it will lose its appeal. It may be expensive for us to understand, but it cannot meet the needs of special groups. Then “expensive” loses its meaning. In the past decade or two, the entire industry has begun to move away from maverick or innovative practices, and it has begun to appear more compatible. If you can't afford a high version, it may indicate that your budget is not enough; but for professionals, if you do not buy a version of Pro, then you do not like it enough. Although this difference is subtle, it is important.

We now live in a world full of “Pros” such as the PS4 Pro, DJI Mavic Pro, Surface Pro, iPad Pro, Beats Pro, Logitech Pro Gaming Gaming Mouse and more. Although we will also remember ATI graphics cards from AMD, for example, labels such as the Radeon 9500 Pro, 9800 SE, and X800 XT have created a new field. However, for users, it is clear that tags such as "Pro" are more attractive to users, far more professional than "Plus" or "XL" tags. Once you have "Pro" in your name, it means that you are targeting more demanding users.

Apple apparently did not realize that it should meet the needs of professional users first. After all, professional users have higher enthusiasm and stronger demand. Although Apple has clearly realized that iOS developers have also played their enthusiasm on the Mac platform, it is clear that even the most basic requirements for running memory have not been met, leaving many developers disappointed.

In addition to developers, professional photographers and video workers are also loyal users of MacBook Pro. After all, for many years, they have become accustomed to using a MacBook Pro to balance their work and life needs. Professional software, these users become a fixed population of the MacBook Pro. But now, Apple has removed the SD card reader, and even the MagSafe interface has disappeared. It is now easier to use than the Windows product is more friendly.

Apple was once the best partner for professional creative people. Now, what we hear is more dissatisfaction from creative people. The overall new MacBook Pro is so bad that even if we lower the price of LG's 5K monitors, we can't make up for professional users." Spiritual trauma."

MacBook Pro was once the favorite laptop for professionals and it also attracted a fair amount of ordinary consumers. And these consumers regard MacBook Pro as a kind of higher end product, can satisfy one's own little vanity, at the same time use efficiency is not bad also. But now, MacBook Pro seems to have begun to regard the average consumer as the main audience, and did not focus on professionals.

Obviously, the Touch Bar on the new MacBook Pro is not very suitable for professionals. It looks new, cool, and very convenient, but in the future it is likely to conflict or be incompatible with many professional devices and input devices. The application scenario that Apple uses to demonstrate the MacBook Pro is actually a music DJ, but this group of people may prefer a unified USB-C interface, which should not be of much interest to the Touch Bar.

In addition, the 0.55 mm key pad is not suitable for professionals. Apple's purpose is to pursue a more lightweight body, but obviously does not put developers, business users and artists in the first place, Apple put the "thin body" to the highest priority, and professional users actually need More tactile feedback, more keystrokes represent a smoother touch, and further shortening of the keystrokes is clearly designed to optimize the service and does not provide any more functionality.

Apple's new MacBook Pro this year can already remove the "Pro" tag, at least Apple's own choice. Obviously, if MacBook Pro is starting to target more ordinary users and put the needs of professional users into the second place, it seems that the combination of “professionals love MacBook Pro” has long been parted ways. (Author: Vlad Savov compilation: Human)

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The Chinese related rights of the works of The Verge in the United States belong to Tencent Corporation and may not be reproduced or excerpted without authorization.

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