Investors worry that iPhone sales no longer increase

Investors worry that iPhone sales no longer increase

According to reports, when Apple released its financial report this week, Wall Street wanted to know only one thing: Will iPhone sales continue to grow?

Apple smartphones have become one of the most profitable products ever produced by the technology industry. In the fourth quarter of last year, due to the high profitability of the iPhone, Apple's profits set a new record for US companies' single-quarter earnings.

However, the joy of this achievement was soon replaced by the anxiety of keeping or even exceeding this record. Most analysts predict that iPhone sales growth - the most important indicator for investors, will slow down from 35% last year to the lower single digits in the next few quarters. Investment company Berenberg analyst recently published an investment report, saying that "the mood of Apple has changed. With the rumors of iPhone sales slipping, some of the funds have sold Apple shares."

Three months ago, Apple CEO Tim Cook denied analysts' questions about the impact of China's macroeconomic environment on iPhone demand. However, even past analysts who looked at Apple admitted that sales of the iPhone may suffer the first decline since its release.

Investment company Piper Jaffray analyst Jean Munster published an investment report last week, saying, "We believe that one of Apple's biggest problems is whether iPhone sales can continue to grow at a high rate. According to last week's communication with 15 investors, We expect iPhone sales in the fourth quarter to decline slightly from the same period of last year.

Munster expects iPhone sales to grow by 3% in the coming year, well below the 25% increase in the third quarter.

However, since Morgan Stanley released a report predicting that iPhone sales in the next year will increase by 7% due to the demand from China and the United States, Apple's share price rose by 3% last Friday.

Morgan Stanley analyst Katy Hubert said that she expects Apple to predict that iPhone sales will grow at least "slightly" in the coming quarter.

Concerns about the growth of the iPhone business will focus on what new products can drive Apple's growth. Cooke said a week ago that automakers will face "great changes" because technology trends will boost investor confidence: Apple is serious about entering the auto industry and will release an autonomous auto product in the coming years.

But in the near term, investors' eyes will be focused on Apple Watch, the latest Apple TV set-top box and iPad Pro. Apple has not yet disclosed Apple Watch sales. A recent study showed that a software update package released in September improved the Apple Watch user experience.

Wristly's survey of about 1,000 Apple Watch users revealed that 52% of respondents indicated that WatchOS2 “slightly” improved “overall satisfaction”, and another 22% said that WatchOS2 has “significantly” increased “overall satisfaction”.

Wristly also found that 90% of respondents wear Apple Watch every day, which is higher than other wearable devices such as fitness trackers.

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