Mr. Liao Renbin, General Manager of China Telecom Hunan, Mr. Pan Hongmei, Chairman of TV & TV Media Co., Ltd., Zhang Yong, Chairman of Mango TV, Mr. Jianshan Jian, President of Huawei's China Telecom Software Business Unit, Mr. Liu Wenbing, Deputy General Manager of China Telecom Hunan, and Cai Huaijun, CEO of Mango TV Leaders from all walks of life, experts, and industry leaders attended the press conference to witness the industry-renovated event.

At the press conference, Mango TV, China Telecom Hunan Corporation, Ai Shang Media, and Huawei Technologies Co., Ltd. also jointly announced that the Hunan IPTV Large Video Ecological Alliance was formally established. In the future, all partners will explore how to gather under the background of triple play. By taking advantage of the multi-industry's advantages in the industry, we will build a video culture creative culture of Mazhanshan, which includes content, platforms, channels, and terminals. We will open up a new pattern of interactive television and help Hunan IPTV to lead the country.

"Smart TV + IPTV Set-top Box" and "Wing Mang" take the lead in implementing the IPTV all-in-one concept

It is reported that as one of the highlights of this conference, the intelligent IPTV integrated machine “Love Mango TV·Yingmang” is highly original in the industry. It is the product of the industry’s first “smart TV + IPTV set-top box” deep cooperation model. What's more, Mango TV is fully connected with the IPTV terminal industry chain, and it is a breakthrough product that connects the TV industry with the IPTV industry. With the function of integrating full-screen live TV channels, massive on-demand media content, and hundreds of smart interactive applications, "Love Mango TV and Wing Meng" realized for the first time a "zero set-top box" and "zero signal line" living room large-screen solution. At the same time, "Yimang" has a love 4K hard screen 6-core high-performance GPU, 4-core 64-bit high-speed CPU and other extremely competitive hardware configuration, is a truly "simplified living room" fusion intelligence. TV products.

"Smart TV + Zhiyun UI", web-based operation assists development of hardware and software

In addition to its outstanding hardware advantages, "Yingmang" is also equipped with the Hunan IPTV new EPG - Zhiyun UI, with intelligent recommendations, user experience two-way integration, TV content and multi-screen interactive optimization and upgrading, large-scale portrait and data accuracy recommendations and other characteristics It is a combination of platform, hardware, software, brand, and content.

“Hunan IPTV·Ziyun UI” is a new interface system that was debuted with “Love Mango TV·Yingmang” for the first time. It is an interactive TV that pursues the ultimate experience of the Internet in terms of visual, experience, social, and content. Products - Start the IPTV original waterfall page, integrate the live broadcast, on-demand viewing function with the screen, display a large number of live broadcast, on-demand video in the form of high-value, so that IPTV experience full Internet-based intelligence. Based on a powerful data system and recommendation algorithm, Zhiyun UI can perform exclusive smart recommendations based on user viewing behavior. Not only that, the Zhiyun UI that pursues the perfect experience has also achieved the “say look and see” and ultimate convenient voice control. Users can realize the functions of channel change, search, playback control, and game interaction. In addition, Zhiyun UI also implements TV-side social networking. Users can interact with their friends online to share the “Mango TV + Hunan Satellite TV” content feast at any time.

Creative + customization, Mango TV unique IP matrix to create new ways of interactive TV

Driven by its superior content and self-produced content, Mango TV has also been committed to IPTV content innovation and model innovation, focusing on T2O interaction in the direction of movies, concerts, and food, creating an interactive television IP matrix. Among them, the Hunan IPTV Square Dance Competition is the most representative custom IP. Since 2015, it has launched online offline recording and online voting activities. It has been popular in 14 prefectures and cities in the province for three years. Nearly 5,000 teams participated this year. With more than 100,000 people, it has become the “national IP brand” for T2O interaction, and the IPTV platforms across the country have followed suit.

The conference coincided with the fierce progress of the 2017 Hunan IPTV Dance than Happy Square Dance Contest. The scene also invited the representatives of IPTV square dance contests from various provinces to participate in the show, together with the upcoming National IPTV Square Dance Playoffs. ceremony. Moreover, based on such a large number of participating groups, Hunan IPTV meticulously researched and released a report on the square dance big data report. The square dance crowd has begun to show a younger age in recent years, and after the age of 35, it has already entered the square dance industry. The unique square dance big data also brought a fresh feeling for this conference.

What is most worth mentioning is that Mango TV has officially launched the IPTV business in 2011 and has been surpassing itself and pioneering innovation for six years. From the combination of live broadcast and barrage innovations, to new smart platforms, and 4K ultra-high definition video content, we have always insisted on cultivating user experience, improving content development, optimizing product structure, and creating a high-quality platform for interactive television with far-reaching impact across the country. The introduction of a converged terminal product based on smart TVs, the Hunan IPTV custom all-in-one and the establishment of a large video ecosystem will also redefine IPTV and open up a new process for the development of IPTV's wisdom and ecology in Hunan.

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