Mobile phone manufacturers also follow suit VR Samsung, Sony, Huawei, Xiaomi, LeTV are on the list

Yesterday evening, Glory released the first flagship mobile phone V8 of the V series in Beijing, and the 2K screen full Netcom edition is also equipped with Glory VR.

Obviously, VR has become a hot word at the conference of mobile phone manufacturers. Samsung, Sony, HTC, Huawei, Xiaomi, LeTV, Lenovo, and ZTE, all imaginable mobile phone manufacturers are following up on the VR market.

Last year, VR was also classified as black technology; this year, if you do not mention "black technology," you are embarrassed to say that you are a mobile phone manufacturer. If you do not mention VR, the mobile phone conference will be incomplete. In this regard, experts and some mobile phone manufacturers believe that VR is still very early, whether it is hardware form or software architecture, content platform, profit model, etc. are in the early stage of groping; now more follow-up or follow the trend of " "Me too" strategy, especially for small vendors.



Mobile phone maker card VR market

Last year, VR was only a handful of companies. This year, a wide variety of VR products have emerged. According to a survey conducted by a third-party company, Strategy Analytics, the global VR head-mounted device market will reach US$895 million in 2016, and VR headset production will reach 12.8 million units, and smartphone-based low-end devices will dominate.

Therefore, mobile phone manufacturers have stuck to the VR market and have introduced VR devices based on smart phones.

In November 2015, Samsung began selling its Gear VR product, which needs to be used with a compatible Galaxy phone. According to reports from relevant media, Samsung’s Gear VR device shipped 250,000 units last year. Zuckerberg said this year that MWC will receive Gear VR for Samsung Gear VR platform. .

In addition to Samsung, domestic mobile phone manufacturers are also keen to introduce VR products. At this year's CES, Lenovo also joined Google to launch the Project Tango smart mobile device. This is a product optimized by Lenovo, Google, and Qualcomm's tripartite cooperation. It can make mobile phones get the same perspective as humans, cover digital information and objects in the real world, and realize the integration of virtual and reality.

Huawei put an egg on the P9 conference: Huawei released the first generation of VR devices. However, Huawei did not disclose a lot of information. The release date and price were not announced. In addition to the ultra-low latency of 20ms, 0-700 degrees of nearsightedness is available, and 360-degree vision and sound field synchronization are supported, and the call function is also pioneered. Realize one-click switching between virtual and reality.

In addition, Xiaomi, LeTV, and ZTE are also involved in the field of VR. Xiaomi set up a VR team at the end of last year. Then he set up the Xiaomi Exploration Lab, which involved artificial intelligence and VR. The lab was led by Huang Jiangji and Tang Mu. LeTV released the first VR product in December last year. Adaptable music 1, music 1Pro; ZTE also said that the next release of AXON new products at the same time released the first VR products.

On the one hand, mobile phone manufacturers are keen to introduce VR products as soon as possible, but on the other hand, mobile phone manufacturers are also aware that VR is still in the exploratory stage, and some basic experiences are not even guaranteed, such as screen resolution issues. Therefore, some people think that mobile phone manufacturers are more involved in VR is to follow suit or gimmick.

Is it follow the trend or strategic layout?

“Personal sensation is still to follow the trend, 'me too' strategy. VR is still very early, regardless of the hardware form or software architecture, content platform, profit model, etc. are in the early stage of groping.” Strategy Analytics Analytic Wireless Smartphone Strategy Director Qi Qian expressed to Netease Technology.

In terms of hardware, handset manufacturers prefer to use them with smart phones. However, the current resolution of smart phones is basically 1080P, and a few are 2K screens. But for VR, resolution below 2K is not enough. Meizu Li Nan said that under the VR eyepiece, the resolution will be reduced to 1/6 to 1/8 of the original. Therefore, there is always a problem with the VR effect of 4K resolution without 2K products. Currently, the 1080P screen of the mobile phone is under non-VR scenarios. Is enough, if the resolution and high life will be a problem.

In this regard, Huawei Yu Chengdong believes: "VR requires a higher resolution. Each eye 2K is not enough, you need each eye 4K or 8K." Yuxing Fang, vice president of ZTE and executive vice president of China terminal, believes that if the mobile phone manufacturers Can not achieve 2K screen, talk about VR is not realistic; he believes that this is more of an industry speculation. The Meizu Li Nan told Netease Technology, "Look at the investment to know whether it is strategic, dual 4K or dual 2K split machine needs tens of millions of R & D investment, this investment shows great determination, otherwise it is more gimmick."

According to Netease Technology, Huawei's investment in VR started early, mainly by the Shanghai Institute. In addition to VR hardware, Huawei is more concerned with the demand for future bandwidth brought by VR. Xu Wenwei, Managing Director of Huawei and President of Strategic Marketing at the Huawei analyst conference this year, mentioned the first keyword is VR. He believes that for VR to achieve a perfect virtual reality experience, it needs ubiquitous UWB, zero-waiting, and ultimate experience networks to support it.

"There will be tens of thousands of companies doing VR in the future, but there are only a few companies that do network transmission. This is an opportunity for all industries. We challenge some of them to solve it." Xu Wenwei said.

In the VR investment, Wei Wei, head of LeTV VR Business Center, revealed in an interview with Netease Technology that LeTV has established a VR division to focus on VR cloud technology innovation, R&D, industrial chain expansion, and business cooperation. .

Moreover, for LeTV, VR has a pivotal position in the company. "This year 420 LeTV new conference, VR is one of four heavyweight products, and cars, televisions, mobile phones are equivalent, the importance can be imagined." Wei Wei said. At the press conference, LeTV revealed that it will launch mobile phone embedded terminals and all-in-one products.

Yan Qian believes that “large manufacturers are mainly considering the strategic layout, but also have considerations of competition factors. Small companies mostly follow suit and do short-term profits. But now it seems that the short-term profit outlook is not clear.”

Therefore, entering the VR field in the whole industry is an inevitable trend of technology development, but having the core technology and patents is the key, otherwise it will be difficult to have long-term development.

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