Internet brand pressure doubled The popularity of Internet + thinking has spawned a group of companies that rely on the Internet to grow and grow. They want Xiaomi and LeTV brands in the color TV industry to be one of the characteristics of Internet TV brands. Under the economic downturn in 2016, the color TV industry rose in a contrarian fashion and was related to the intensive and vigorous promotion of the color TV industry. However, in 2017, Internet brands faced rising costs, and brands that were originally focused on cost-effectiveness were multiplying in pressure. During the period of 618, the share decreased by 11% year-on-year. With the price war continuing, Internet brand pressure will multiply. Internet brands ushered in a new round of reshuffle, survival of the fittest is an inevitable trend. Foreign brands also lower prices to cater to consumer tastes During the entire period of 618, foreign brand television ushered in a substantial increase, reaching 13% growth. After the purchase of Sharp TV business, Hon Hai Technology successively made efforts to power the color TV market and released several cost-effective TVs. All along, foreign brands have given us the impression that they have high prices and low cost performance. However, with the rise of domestic technology, foreign brands have to reduce their share of prices and have to cut prices to deal with them. The domestic market has a fierce price war and foreign brands have to cut prices. To cater to the tastes of consumers. In general, if foreign brands do not show a sincere price at home, it is difficult to snatch up the decreasing share. 49 inch and above television prices continue to decline Although materials and panel prices have been bullish in late 2016 and early this year, the price of 618 has reached a new low, with 49-inch and higher TVs reaching a new low of nearly two years. In the 65-inch and 70-inch segments, the price drop was relatively large. Compared to the double-digit 11 in 2016, the average price of 51 in 2017 decreased. Technology is always moving forward. Afterwards, the price of TV will become lower and lower. 55 inches and above all-round growth In recent years, with TV prices falling, the prices of large-size TVs declining, and the rise of middle-class spending power and other factors, large-size televisions of 55 and above have seen explosive growth. In particular, 55-inch televisions accounted for 31.4% of the 618 data, an increase of 9.4%. In addition, 60/65/70/75+ and so on have ushered in different degrees of growth this time. The future will be the world of large-size TVs. Color TV quality consumption is the main theme The upgrading of technology brings quality upgrades, color TVs from CRTs to LCDs, to OLEDs, quantum dots, etc., and the revolution in display technology has brought about revolutionary changes in TVs. The large-size TVs have become ultra-thin LCDs, curved surfaces, and so on. To debate the future of technology quantum dots and OLED, so that the TV screen display better. In addition to display technology, the most popular technology in recent years is smart technology. At present, 87% of the market is smart TVs, full HD, curved surfaces, ultra-thin, and so on, which are also several other features of quality TV. In the future, the competition in the color TV market will become more intense. Although Internet brands have seized the opportunity, they will still face great pressure in the future competition. In terms of consumer trends in the future of color TVs, large-size, high-quality TVs are still the main melody, and ultra-light, curved and other forms of television will also be the products that consumers prefer. Omni-directional antenna, that is, in a horizontal direction on the drawing performance for 360 "uniform radiation, omnidirectional is usually said. Normally lobe width is smaller, the greater the gain. Omni-directional antenna application in communication system in general, the closer range is big, the price is cheap. Gain general under 9 db. Shown below for the omni-directional antenna signal radiation pattern. Omni Directional Antenna for TV ,Omni Directinal Wifi ,Omni Directinal Outdoor ,Omni directinal Indoor,Omni Directional HD Antenna Yetnorson Antenna Co., Ltd. , https://www.yetnorson.com
Quality TV became the main theme of large-scale high-end obvious
It has been a week since the end of 618, and several families are happy. During the 2017 promotion period of 618 years, China's color TV market has changed since the 2017 downturn, and sales during the three-week sales period have reached 1.627 million units, an increase of 9.0% year-on-year, and the sales volume was 4.75 billion yuan, a year-on-year increase of 32.2%. Although the data looks good, the price of color TVs has fallen year-on-year, profits have continued to decline, and color TV companies are also seeking more changes to transform this unfavorable price competition. Let us take a look at the problems of the color TV market and the future trends of the color TV consumer market.
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