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Microsoft used to dominate corporate workplaces, and more than 85% of corporate computers run various versions of Windows software. However, the demand for various Apple iOS operating system-based devices including Mac computers, iPads, and iPhones is growing.
Apple is not willing to comment on the hiring of sales staff. However, Frank Gillett, an analyst at Forrester Research, a market research firm, said that Apple’s recent recruitment advertisements are strong evidence that Apple is establishing a direct formal relationship with businesses rather than through Apple. Respond to the store's purchase request.
According to Forrester Research's survey of 10,000 employees around the world, 46% of companies in North America and Europe issued Mac computers to employees last year. 11% use the iPhone at work, 9% use the iPad, and 8% use the Mac.
The survey shows that 41% of Apple users are supervisors, 43% of Apple users earn more than $150,000, and 28% of Apple users are between 18 and 24.
IT support for Apple products is also growing. About 30% of workplaces support Mac computers, 27% support iPad, and 37% support iPhone.
The report said that Apple's growth in the corporate market is consistent with Microsoft's missed mobile devices. More companies are distributing mobile devices to employees, and more workers are using mobile devices. This situation shows that Windows' dominance in the corporate market will end.
However, Forrester Research stated that Microsoft Office software including Word, Excel and PowerPoint will continue to be the main application of the company.
Forrester Research predicts that Apple sold $12 billion worth of iPads and iPhones to corporate customers in 2011. This number will more than double in 2013 to $28 billion.
Report Says Microsoft Enterprise Windows Business is Losing to Apple
According to foreign media reports, Microsoft’s corporate Windows business is losing to Apple. Apple is hiring sales officials across the United States to promote more Apple products to Fortune 1000 companies.