Recently, a reporter interviewed in Moscow and learned that Shenzhen enterprises will form an investment alliance, and through the Shanghai Cooperation Organization Industrial Committee, will build a "Shenzhen LED Industrial Park" in Russia, with a total investment of 500 million US dollars, and the output value will reach 1.5 billion yuan after completion. Renminbi. The founder of this enterprise alliance, the general manager of Shenzhen Green Semiconductor Lighting Co., Ltd. stated that the goal is to build an industrial park that can represent China's image and copy him to the SCO member states.

A total investment of 500 million yuan

In an interview with the interview team, Sergey Kanavsky, executive secretary of the Shanghai Cooperation Organization Business Council, said: "Since we plan to build, we will definitely do a good job."

"Industrial parks will certainly be able to be built." Sergey said directly that Talise, directly, contrasted with the slow pace of work of many Russians.

Sergey told reporters that at the end of May this year, the Industrial Cooperation Committee of the Shanghai Cooperation Organization held an energy-saving project meeting in Moscow. The representatives of the SCO member states, the governments of the 15 Russian states, and representatives of specialized organizations under various commercial and economic frameworks discussed together. Energy-saving projects. Green Semiconductor Lighting Co., Ltd. (hereinafter referred to as Green Lighting) in Baoan, Shenzhen became the only LED enterprise invited to participate and introduce the experience of promoting energy-saving lighting products, and became the Chinese sponsor of the "Shenzhen LED Industrial Park". The energy-saving project meeting announced that Chinese companies will build a "Shenzhen LED Industrial Park" in Russia, with a total investment of 500 million US dollars, and the output value will reach 1.5 billion yuan after completion.

Chen Baodong, general manager of green lighting, gave a speech at the meeting and introduced the experience of Shenzhen LED companies in promoting LED lighting under the local and central government energy-saving subsidy policies. "The Russian side proposed an idea to us at that time to build an LED industrial park in Russia to cooperate in the production of energy-saving products. This idea is exciting."

The Russian market is an international market focused on green lighting. The company has had trade with Russia since its establishment in 2007. In 2010, at the Shanghai World Expo, the company also supplied interior lighting products to the Russian Pavilion. In 2011, the Russian market accounted for 30% of the company's total revenue, and the growth of trade with Russia gradually attracted the attention of the Russian market.

Green lighting mainly produces LED products for indoor lighting. It started with a sales of RMB 4 million in 2008 and reached 100 million last year. "This is because energy-saving products are gradually recognized by everyone." Chen Baodong believes. The company's overseas sales accounted for 80% of the total, LED interior lighting exports ranked ninth nationwide this year, especially LED panel lights accounted for the country's first export volume, overseas markets such as Western Europe, Russia, India and other regions And the country is its important market.

Shenzhen forms an investment alliance

At present, half a year has passed since the project proposal was put forward. Chen Baodong told reporters that the project is currently steadily advancing. "The basic assumption is that Shenzhen's energy-saving product enterprises will be the main, and an investment alliance will be formed to provide commercial and industrial land for Russia , A Chinese-funded LED industrial park will be built in Russia. "Chen Baodong introduced. After the construction of the industrial park is completed, Shenzhen's investment alliance enterprises will bring the energy-saving product industrial chain to Russia and cooperate with Russian enterprises.

Sergey told this reporter that "Shenzhen LED Industrial Park" has entered the stage of site selection. "At present, this project has received attention from many Russian states. At least representatives from five states including Baicheng, Saratov, Voronezh, and St. Petersburg have held discussions with Shenzhen, and there is substantial communication. The industrial park may One of these five states, where it is specifically built, should be considered according to the strength and specific circumstances of the parties. "

According to reports, Shenzhen LED Industrial Park covers an area of ​​50 to 100 hectares. The industrial park will integrate factory buildings, research laboratories, supporting housing and the overall infrastructure of the industrial park. Enterprises in the industrial park will cover different application areas of the LED industry, including LED packaging, indoor and outdoor lighting, LED display screens, terrain and landscape lighting, etc. In addition, a public research institute for new product development and technological innovation will be established.

Sergey believes that Russia's huge market may give the industrial park a start. In recent years, Russia has promoted energy-saving lighting at the national level. According to the Energy Saving and Energy Efficiency Law passed by the Russian State Duma, the production and sale of incandescent lamps above 75 watts are prohibited from January 1, 2013; production is prohibited from 2014 And sell incandescent lamps above 25 watts. According to official Russian statistics, Russia's transition from incandescent lamps to energy-saving lamps requires approximately 100 billion rubles. At present, the unit price of incandescent lamps produced in Russia is about 10-15 rubles, while the unit price of energy-saving lamps is as high as 150-300 rubles. In addition, Russia's annual production capacity of incandescent lamps is 700-800 million, while the production capacity of energy-saving lamps is only 5 million per year, and almost all the rest depends on imports.

The reason why she is interested in Shenzhen enterprises, Sergey said, "It is because of their confidence in their strength." According to a document, there are more than 700 enterprises engaged in the research, development, production and application of semiconductor lighting technology and products in Shenzhen. It accounts for nearly half of the country, with an industrial scale of about 15 billion yuan. Shenzhen is also the world's largest production and supply base for solar LED lamps, the world's leading production and supply base for LED backlights, the largest domestic production and supply base for LED displays, LED packaging and major industrial lighting domestic production areas.

Establish a new cooperation model

Green lighting is the lead unit in the formation of the Shenzhen Enterprise Investment Alliance. Chen Baodong revealed that there are currently four or five companies in Shenzhen's investment alliance. "At present, we have set up a planning team. Our goal is to build an industrial park that can represent China's image, and an industrial park model that can represent China's reform and opening up in Russia."

The construction of the industrial park is also a new exploration. In terms of cooperation, the two sides will also adopt a new model: the industrial park ’s shares will be 85% owned by China and 15% by Russia. The initial stage will be led by China. In the process, the Russian side will gradually repurchase the shares with the profits obtained, until the Chinese side finally accounts for 15%, and the Russian side accounts for 85%. That is to say, the Chinese side will surrender its dominant position in the development process, and the Russian side will finally get the industrial park. Operating dominance.

This brand-new model is currently recognized by both parties. "For China, we need dominance and profit in the initial stage of building an industrial park overseas. For the Russian side, they finally obtain industry through the purchase of shares through profit. The dominance of the park. "Sergey also agreed with this," This is not just investment, but working together. "He thinks.

It is understood that the industrial park will be built into a production base of high-tech products covering almost all LED series, and it will face the markets of Russia and other member states of the Shanghai Cooperation Organization. "Our goal is not just to build an industrial park, it is important to find a model through exploration, which can then be copied to other member states of the Shanghai Cooperation Organization." Chen Baodong believes.

Sergey said that if the six SCO member states have established LED industrial parks in this mode, "we will defeat all competitors."

For enterprises in Shenzhen, Chen Baodong believes that the biggest advantage is "having a very complete industrial chain." The government spares no effort to promote energy-saving industries. According to the "Shenzhen LED Industry Development Plan (2009-2015)", by 2015, Shenzhen It will build an important demonstration base for technological innovation in China's LED industry and an important global R & D and production base for LED products, with an annual output value of more than 130 billion yuan.

At present, the major problem encountered by Chen Baodong and the investment alliance is that the land of the industrial park has not yet been determined. "Russia is too large. Some land is used, but it is not easy to find a suitable one." Looking forward to the prospect of the industrial park, Chen Baodong believes, " As long as the model is good, step by step, to avoid some risks, I believe that it can be done well. "He repeatedly stressed," The progress should not be rushed, we must be steady. "

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