Smart mobile devices based on i.MX processors will support the Flash platform and provide

Smart mobile devices based on i.MX processors will support the Flash platform to provide the best Internet video experience

Austin, Texas, January 5, 2010-Manufacturers of smart mobile devices that use Freescale Semiconductor ’s i.MX processors will soon be able to support Adobe® Flash® Player 10.1 software, including video playback, animation, and games And appreciate other great web content. Through close cooperation with Adobe and Movial, Freescale will introduce Adobe Flash Player 10.1 to its i.MX platform to support consumer product development running Linux® or Android ™ operating systems and providing superior video and graphics capabilities.

Starting with Freescale's i.MX51 series processors, these companies will work together to speed up Flash Player 10.1 (Flash Player 10.1 is scheduled to be released in the first half of 2010). Smartbooks, smartphones, netbooks and other Internet-centric consumer products based on the i.MX51 processor series will be able to enjoy video playback that fully complies with the H.264 standard when accessing rich content created using the Flash platform, including HD and SD videos from popular YouTube and other sites.

"Freescale, Movial and Adobe have optimized Flash Player 10.1 on Freescale's popular i.MX processor," said Ken Obuszewski, Director of Product Management, Freescale's Multimedia Applications Division. "Through this announcement, we will enable customers to deliver world-class video and web experiences for an increasing number of smart mobile devices."

Freescale plans to support a fully optimized, hardware-accelerated version of Flash Player 10.1. Flash Player 10.1 utilizes the integrated, high-performance graphics (OpenGL / ES) and video (H.264) core of the i.MX51 processor to provide an excellent video experience while saving battery life and minimizing resource usage. Therefore, products that use the i.MX51 processor can be designed to provide a very attractive end user experience, including perfect web browsing and HD video playback, while greatly reducing power consumption.

"75% of online videos viewed worldwide are provided using the Adobe Flash platform, which makes it the number one format for web videos," said Tom Barclay, senior product marketing manager for Adobe Flash Player. "Freescale ’s high-performance i.MX processor with dedicated graphics and video engines is ideal for running video and other rich Flash-based web content."

Movial is an important partner in providing Flash Player 10.1 port support for Freescale and Adobe, which supports Flash technology in a wide range of Linux and Android operating system environments. Movial has been integrating and testing Flash Player 10.1 on i.MX51 series processors.

"We are very proud of working with industry leaders such as Freescale and Adobe to provide consumers with the next evolution of the video experience," said Wade Vesey, President of Movial North America. "Working together, we can ensure that customers can enjoy a consistent web experience in multiple computing environments."

Freescale sells a full range of platform solutions, including i.MX system-on-chip, supporting chips, BSP and middleware software. The first consumer device ready to support Flash Player 10.1 and based on Freescale's i.MX chipset is expected to be a smartbook.

Adobe Flash platform
The Adobe Flash platform is a leading web design and development platform for creating expressive applications, content, and videos that can run stably on multiple operating systems and devices and cover more than 98% of Internet-enabled desktop computers . Flash Player 10 was installed on more than 93% of computers within the first ten months after its release. According to ComScore Media Metrix, approximately 75% of online videos viewed worldwide are provided using Adobe Flash technology, making it the premier format for videos on the web. Major broadcasters and media companies, including Disney.com, MLB.com and DIRECTV, all rely on the Adobe Flash platform to provide web video, which also powers social networking sites such as YouTube and MySpace.

About Movial
Movial inspires a rich and intuitive Internet experience for companies that use transformative technologies. Leveraging its deep expertise in the Internet, Linux, and mobile devices, Movial seamlessly enables its customers to deliver a richer user experience to millions of people on PCs and mobile devices. Movial's device development, Internet communication applications, and digital business design are generating revenue for industry leaders such as ARM, Ericsson, Nokia, Orange, and Telefónica.

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