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LeTV is a recruiter in the color TV industry. It entered the industry in 2013, but it has become the global color TV industry giant in a short period of three years with unimaginable speed. 
LeTV's performance in the Chinese home market is equally surprising: in the second quarter of this year, LeTV’s market share in the Chinese TV market surged and it has now entered the top five.
What is the magic power of Super TV, which enables consumers to pass word of mouth and let South Korean media sing and sing Samsung LG and let the IFA Organizing Committee issue the only “Internet TV Solution Gold Award�
We took stock of the nine classic cases of LeTV in Internet TV solutions and looked at the pain points that Super TV solved in the end, and whether the “Internet TV Solution Gold Award†was genuine.
Pain point one: TV shopping has become a low-quality cottage product assembly area
Solution: Large screen shopping desktop, look and buy functions 
In short, this was originally an industry that was far from young people, but LeTV re-drawn mainstream consumer groups back to television in many ways.
LeTV has a very high definition of the videos purchased on the big screen. It sells products that are highly matched with LeTV users to create a high-quality life circle. Moreover, the shopping scene is very smart and can accurately match users, allowing users to watch animated cartoons. Contents such as games, movies, sports, music, etc. can be quickly purchased to related products to meet the WYSIWYG style of buying experience. For example, when playing the Forbidden City documentary, users can easily buy books introducing the Forbidden City; for example, when playing Dior's promotional videos, selling Dior's new products, more than 200 packages of 28,000 yuan, sold out more than a day; for example When watching "Dear Translator", the clothes, jewelry, etc. of the same paragraph as Yang Mi will be displayed on the screen, and the user can directly purchase the star with the same order.
Pain point two: TV ads can no longer meet the needs of the company's large-screen advertising
Solution: Enterprise Desk
LeTV's carousel is also a very powerful big-screen innovation, with rich program sources, all-inclusive, movies, concerts, music, MVs, TV shows, etc. all broadcast 24 hours a day, and are all high-quality video. content. What is even more groundbreaking is that LeTV also tailors enterprise platforms for enterprises! 
And LeTV can also use the big data analysis to view the users of these content, and what products they watch for the longest time, to fully meet the needs of Dior's hidden passenger scanning, and to import a higher concentration of target customers for Dior.
Pain point three: The company lacks large screen solutions
Solution: 120-inch TV uMax120
LeTV's uMax120, the king of television, is a product with its own solution attribute, which can satisfy almost all needs of commercial users and individual users for large-screen televisions. 
In addition, uMax120, like other LeTV super TVs, has a very powerful system, and there is also a dedicated technical team in LeTV's commercial division, which can provide users with customized system and content presentation solutions.
Pain 4: The child saw something unfavorable to children on television
Solution: Children's Desktop, Content Rating
In November 2015, LeTV released the nation’s first TV early education system – LeTV’s children’s desktop. On May 17th this year, LeTV upgraded the system and made a new revision. 
Because there is no content grading system in China, parents in China cannot decide whether the content seen by children watching TV is “not suitable for childrenâ€. LeTV first created a content rating system. As long as parents set their children's age and gender, Super TV will push the corresponding content and set different viewing times according to age. This often requires parental operations.
Second, the children's desktop solves the problem. LeSpot has combined a large number of well-known domestic and foreign educational institutions and animation producers to create a very complete family education program for children's education, entertainment, and life, so that parents do not have to be hard to find, do not have to open APP on the TV. , directly open the children's desktop on the line.
Pain point five: Super League, Premiership game can only look at a few games, and explanations are all slot points
Solution: Sports Desktop, LeTV Super Movie & TV, LeTV Sports Members
In May this year, LeTV Super TV's latest system, EUI 5.8, strengthened the philosophy of Focus Operation. For sports fans, EUI 5.8 has become a real gospel. Even CCTV5 has fallen behind. The sports desktop in EUI should be It is the new favorite. 
In the interests of LeTV Sports members, in addition to top-level events, fans can also experience 1080P or 4K picture quality, live split-screen, multi-language commentary, live broadcast acceleration, and advertising.
Pain Six: Smart TV is not smart
Solution: Highly equipped with TV, game desktop, super king of guns, game bench, reload game
After Super TV was updated to EUI5.8, it became a game console. LeTV not only upgraded the motherboard for the first generation of super TV users to allow all existing super TVs to have the ability to play large games, but also introduced a variety of reloading games and colorful game accessories products for game fans. 
In addition, the game desktop has been online or upcoming games are: TTL strong interactive 3D summon action game "Infinite Fantasy", phenomenon-level tactical shooting game "Little Force 2", Tomb theme retro large-scale orbital shooting game "Diablo Breakout" , China's first independent IP arcade fighting game "Cardinals 2," large-scale RPG action game "Dungeon Hunter 5" and heavy game "Assassin's Creed". In conjunction with these games, LeTV introduced accessories such as handles, super guns, somatosensory pistols, game consoles, and gesture-based cameras.
Pain point seven: see live concert live discounted too much
Solution: music as music, Harman Kardon audio, JBL audio
LeTV's solution for music fans is also unprecedented. It's easy to watch a concert on TV, but it's not easy to watch a live, high-definition, good-sounding concert. 
The first is the number of live concerts. There are plans to complete more than 400 live broadcasts in 2016; followed by good viewing, multi-camera, long-range, 1080P HD and other live broadcast methods are used, even to see the stars next to the eyes. The third is the sound effect is good, in the super TV's own audio system, LeTV also provides Harman Kardon, JBL and other brands of audio accessories for purchase, when live, or even specifically to provide suitable subwoofer Or other sound version.
This year, LeTV has successively cooperated with Li Yuchun, Deng Ziqi, Wang Feng, Yu Quan, Li Zhi, Phoenix Legend, Zhou Bichang and other stars. In the future, live concerts and concerts are expected to expand rapidly.
Pain point eight: To the cinema to watch the movie is too tired
Solution: Hardware Distribution, Movie Edition Super TV
Nowadays, the contents of cinemas are highly homogenized, and the cost of viewing is increasing day by day. The experience of family viewing is increasingly approaching the cinematic effect. If one day, watching movies at home is the same as a movie theater, and the viewing time can be basically the same, then I believe that more and more people will spend money on TV on demand. 
Pain Point 9: Can't See Live Stream on TV
Solution: Live broadcast, stage design
On August 24, after a three-year creation and a one-year preparation, the drama “Landing†officially landed at the West Drum Tower Theatre in Beijing on August 24th. LeTV supervised the first performance of the entire live broadcast, and adopted a burn-to-read mode. Can only watch one.
It can be seen that this is a brand new attempt by LeTV to provide solutions for the show market.
It is understood that for this live broadcast, the stage has also undergone a completely new design to optimize the effects of playing on Super TV. In the future, as LeTV has more and more experience in the live broadcast of live performances, the category of live broadcast is expected to expand. In addition to the drama, performances of Beijing Opera, Yue Opera, and more other types of audiences will also be closer to the on-site experience. This is the same reason as hardware distribution and concerts. 
The ultimate meaning is to give movie and television fans the best content, the highest clear video, and the latest movies. Therefore, the hardware products must be good enough, the CDN nodes must be large enough, and the time for new movies to be online should be fast enough. Such a film and television fan can Experience the latest movies on Ultra HD, 4K, 1080P on the TV and don't get stuck.
The ultimate meaning is to give game fans the coolest game, the best operating experience, and a wide variety of game peripheral accessories. Therefore, the motherboard should be good enough, the large game should be covered, and the handle, the camera body, and the gun king should be smoothly docked. , Such a game fan, without struggling to crack the TV, without tedious to find their own resources, just hands-on, you can use the handle to play super-large game on the TV, interact with the depth of the TV with a toy gun, use the somatosensory camera to capture yourself Actions.
The ultimate meaning is that the parent-child content of the child's desktop should be sufficient and sufficient, Chinese, English, children's songs, stories, music, and animation must all be present, and different content should be pushed according to the baby's gender and age. The same viewing time, so to do content rating, to ensure that children watch the content are all healthy, so to buy a large number of excellent children's content copyright, so that children grow up watching TV, so to set a unique experience mode, Allow parents to interact with children while watching.
In all these scenarios, LeTV has already had a relatively clear operating model and profit model, which has laid a solid foundation for the sustainable development of the above solutions.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Solve nine pain points LeTV Super TV won IFA Gold Award
On September 2nd in Berlin, Germany, IFA, Europe's largest consumer electronics show, kicked off. At the same time, the results of the 2016 “IFA Product Technology Innovation Award†were also announced at the show, in which LeTV won the “Internet Television Solutions Gold Award†for its super TV products. In July this year, after LeTV acquired VIZIO, the largest TV manufacturer in the United States, South Korea’s largest media, “Korean Dailyâ€, quoted data from renowned research institutes and said: “Lokvision will produce 14.57 million LCD TVs this year, and will become the world after Samsung Electronics and LG Electronics. The third largest TV manufacturer." After years of non-benign development in China's TV shopping industry, exaggerated dissemination, counterfeit and shoddy products flooded the image of the entire industry has long been greatly discounted, playing time is also very far away from prime time, usually appears late in the night. This function, combined with the side-by-side view, has provided companies with offline channels and e-commerce, as well as an extremely valuable publicity and channel solution. For example, the Dior Enterprise Desk, you can 24-hour uninterrupted rotation Dior 2016 the latest big show, show background backstage, Dior clothing, handbags, jewelry detailed, Dior advertising, Dior fashion release star interview, interview with Dior creative director More than 100 video content related to Dior. Before the uMax120 was born, businesses wanted to display ultra-high-definition products at the big screen, either at the expense of screen size or at the expense of clarity. But uMax120 solves this pain point. uMax120 is the world’s first 3D, 4K120å‹ product with 15 times the definition of a cinema screen and 4 times that of a home projector. It is capable of presenting diamond jewelry, famous paintings and monuments The details are the best solutions for the high-definition display of these products in the most shocking manner. LeTV's children's desktop solves many problems for children watching TV. The first is the problem of inappropriate content. Because CCTV5 can only watch a few Premier League and Super League games, while on the sports tabletop, fans can see all 380 Premier League games, and Zhan Jun commentary version, the Super League, the World Cup Asian qualifiers top twelve, AFC Champions League Other large-scale events also have special events for LeTV Super Sports members. Taking the "Black Team" that is currently on the line as an example, this game is not a small one. It is called the Korean national level game and it is Korea's first FPS shooting e-sports game. There are fans commenting that this game is played on Super TV. The game is free of money, optimized, well-being, great sound effects, and the game is very smooth, and this game supports both the use of Super King Accessories play, you can also use the handle to play. LeTV Music provided a perfect solution for watching concerts on TV through a variety of initiatives. With the unique advantages of LeTV, LeTV is always ahead of the living room. At present, LeTV adopts a hardware distribution model, which means that the movie continues to be released on the Super TV after it is released on the cinema. Among the recent releases are "Before the Morning" released on August 15th, "Bounty Hunter" released on August 20, and the most recent IP "Tomb Notes" released on September 6th. From the above nine cases, it can be seen that LeTV provides a variety of solutions for a variety of users, but its foundation is the same, that is, the hardware should be hard enough (including the overall + accessories, etc.), the software should be soft enough (Including the system + APP + content, etc.), and excellent solutions are actually more extreme focus operations, that is, to achieve the ultimate experience of each type of user.