Sony's 65-inch X9300E evaluation with Z9D X1 chip quality significantly improved





After this year's CES exhibition, we must still remember the appearance of Sony OLED TV. Although Sony's OLED TV is not yet officially released at home, a number of new products in the same period have officially entered the domestic arena. Today, we got the Sony 65-inch X9300E TV that Sony had this year's flagship. The most attractive place is that, in addition to the new design on the back, it is equipped with the same 4K HDR image processing chip X1 advanced version as the flagship Z9D series. After a period of use, let's take a look at what this 65-inch X9300E can give us.


Last year, Sony launched the landmark flagship TV Z9D series, which is impressive. The X9300E is equipped with the same 4KHDR image processing chip X1 as the Z9D series, which is 1.4 times more powerful than the original X1 chip. The chip adopts HDR dynamic item-by-item reshaping technology, dual image database, and 4K HDR 14-bit smooth gradation to optimize the picture accurately and naturally, allowing the picture to have a more realistic contrast between light and shade and color.


In addition, the dynamic backlight system - Elite Edition + through a new type of side-entry LED backlight structure, with a unique double-layer light guide plate plus four sets of LED backlight design, so that the overall brightness of the X9300E increased, while achieving a more accurate Local light control. Dynamic Backlight System - Elite Edition + Let the X9300E not only have a thinner body than the traditional full-array LED TV, but also have stronger picture quality, higher brightness and deeper black.


The Sony 4KHDR TV X9300E has no obvious change in front appearance compared with the previous generation X9300D series. With the same "Slice of Living minimalist life" design concept as the previous generation, the 65-inch large-screen TV can be integrated with the living room. The styles come together and do not show up unexpectedly.


It is worth mentioning that Sony's conference also showed the TV rotation function, X9300E ultra-thin rotating bracket on the back of the fuselage and support two-way rotation. This design not only shortens the distance between the TV and the wall, but also allows the user to adjust the viewing angle and expand the visual space.


The TV's base is still the Sony's classic LED breathing light.


The screen frame is made of aluminum alloy material. The extremely narrow frame effectively extends the user's viewing angle. Although the screen is inevitably left with a hint of black edges, it is harmless to the 65-inch wide screen.


In terms of thickness, the Sony X9300E is visually quite eye-catching with minimalistic layout management and collocation of different color materials. At the same time, the overall weight of the fuselage is still very pressing.


The back of the TV uses a new rhombohedral design with ivory ash colors. At the same time, as can be seen from the above picture, all the sockets are hidden in the detachable back shell, and the data lines are fixed by specific snap-in type, rope-type components, and finally are collected through the hollow part of the base frame. Remarkably simple and neat.


Part of the removable TV back cover can cover a variety of data lines.


The TV backshell also features two inlaid snaps, which allow the various lines to pass through the two snaps for a neat and orderly arrangement.


All data lines can be collected through the hollow part of the base frame.


This is the overall effect of the design of the back of the mesh pattern I just said.


The Sony X9300E's speakers are located below the TV screen. The front-sounding three-way loudspeakers have high, medium, and low audio.


In terms of sound effects, the Sony X9300E uses a front three-way speaker to allow the sound to blend in closely with the TV picture, reducing sound loss and loss, and enhancing the stereo and whispering effects of TV audio.


If you do not hang the TV on the wall, then the 65-inch X9300E's requirements for the base must be high. The base body is silvery and its appearance is in good agreement with that of the X9300E. In the post-installation handling process, I still believe in this stand.


The X9300E TV's remote control features a leather backshell, matte texture and a comfortable touch.


From input adjustments to return to the top bar, from shortcut keys to the main menu, these operations are very simple. For the instructions of the remote control, the television responds faster.


At present, all Sony smart TVs are equipped with Android 6.0, and the X9300E TV is no exception. You can use the TV connected to WIFI, the picture is simple and the operation is very simple. What is worth looking forward to is that in 2017, new Sony TV products will be upgraded to Android 7.0 systems with new firmware.


The content of television can be said to be very rich. In terms of content, Sony has cooperated with the licensee Fang Huashu. At the same time, TV includes Sohu Video, LeTV Sports, Tencent TV Games, QQ Music, LifeSmart and many other contents. It can be said that it is completely comparable to the mass of content claimed by any Internet branded product.


In terms of video resources, X9300E will have some of the current mainstream video works, including 4K, 3D, and 1080P.


Not only that, there are plenty of resources in the "App Store". From shopping to entertainment, the user's entertainment options are greatly enhanced.


Television is a great way to enjoy video. If it can replace some functions of computers, for example, a family playing games together, this must be more warm than using a computer in a house alone. So I focused on TV games.


There are a variety of games, including leisure, chess, sports, and sports lights. The management interface also supports one-click acceleration, which is similar to the experience of playing games on Android phones. Based on the Android system, there are some mainstream games in the market, and almost all of them are in video games.


The download speed is the same as downloading the APP on the mobile phone, and the installation is faster. The installation interface is also the process of installing classic apps for Android phones.


The X9300E is equipped with the same advanced 4KHDR image processing chip X1 as the Z9D family. Sony's official data show that the advanced version of the chip's real-time image processing capability is 40% higher than the previous-generation 4K image processing chip X1, which can provide users with more precise, more detailed, more realistic display effects and stunning visual experience.


After seeing the pilot images, the first reaction is “This black is pure,” and the contrast of the screen is clearly visible. The black areas are purely black, and the surrounding high-brightness areas do not affect each other. The dark field performance is very delicate. When dealing with the reflective surface of the car, the details of the light reflected from the light source and the car surface were very precise, and there was no phenomenon that the light source was too much and became a mess and the light was scattered and exposed.


When we look at the screen, we can clearly see the blue sky, white clouds, peaks, mountains, and distinct layers, with subtle performance. The X9300E TV adopts an edge-type backlight layout method and is equipped with a dynamic backlight system - Elite Edition +. Through the use of a high-density backlight, the screen brightness is precisely controlled.


The elite version of the dynamic backlight system also enhances XDR contrast. This is a perceptual contrast level achieved with the different light sources of the Advanced Optical PRO+ technology. Sony's method of calculation is much higher in brightness and accuracy than TVs with no area and less area control.


Integrating the above two core technologies, plus Sony's exclusive industrial chain advantage in HDR technology, whether it is shooting, editing, transmission or display, there is a perfect technical reserve in the HDR industry chain. Through pattern comparison, we have “dual database processing” dual database processing technology, which can eliminate unnecessary noise in each frame image, and cooperate with the upgraded dynamic backlight system to finally achieve a clearer 4K level definition, that is, even if With non-HDR content, the picture quality can still be significantly improved.


In the actual viewing of the video, we found that based on the 4K HDR image processing chip X1 Extreme, the screen does not appear tailing phenomenon, the upgraded multi-point control light of the elite version of the dynamic backlight system makes the face in the screen is also very natural skin color.


Finally, what is the real and color reproduction in practice? For color reproduction, the X9300E can be said to be doing well. No matter how rich the content and colors on the screen are, the degree of reduction and accuracy are high. This is also because the X9300E uses a new backlight technology and processing chip to achieve a higher color contrast and a wider range of color gamut.


The elite version of the Sony X9300E upgraded dynamic backlighting system and the advanced version of the 4K HDR image processing chip X1 can be said to be the current high-end technology in the field of television. The experience of watching movies from us must be extraordinary - the dynamic picture is not trailing. The normal skin color, light control effect, and high detailed image restoration. Although the price of the 65-inch X9300E 20,999 yuan may not seem to be cheap, but compared to the Sony 100-inch Z9D, which sells for 500,000, it has the same advanced version of the 4K HDR image processing chip X1 as a flagship of the year. In terms of models, the X9300E is still quite worthwhile to start with, especially those who have high requirements for picture quality and sound quality.

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