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In the industry, with the increase in market demand, OLED production capacity has been rapidly released. In 2016, local Chinese panel makers including BOE and Huaxing Optoelectronics began to increase their OLED industry deployment. In response, it is estimated that the global shipment of OLED panels in 2017 will reach 1.5 million, an increase of 78% year-on-year.
On the enterprise side, the smart phone manufacturers' preference for OLED screens and the competition for Internet brands (such as Xiaomi and Leshan) to join LCD TVs have led to a challenge for the entire color TV industry. Under the guidance of the national supply side reform, the high-end market has become a competitive enterprise. focus. Regardless of whether it is an OLED screen mobile phone or an OLED color TV, all of them are high-end in terms of positioning. The addition of Internet brands keeps the price of OLED products constantly refreshed.
At the consumer end, the maturity of OLED display technology has also made OLED products recognized by consumers. According to the above report, consumers are more satisfied with OLED screen mobile phones/TVs in terms of display details and designs, and are also in line with consumer demand for high-end products. Product image positioning. In summary, OLED display technology has become a more and more choice of manufacturers and consumers, and the collaboration of the whole industry chain of the midstream and downstream will also promote the development of the OLED industry. With the continuous accumulation of OLED industry chain, the future The future of the OLED industry will surely be bright.
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The advent of OLED technology will lead to industrial change this year
With the maturity of OLED display technology, OLED screens have become more and more widely used in smart phones, LCD color TVs, and virtual reality devices. Especially the favor of smart phone manufacturers, so that the OLED screen ushered in a period of rapid growth, OLED industry, or will come. This year is the 10th anniversary of Apple's iPhone. The much-anticipated iPhone 8 is also rumored to be using OLED screens. In fact, the demand for OLED screens by smart phones has already begun to show signs.
OLED technology will lead to industrial change
In 2016, the development of OLED display technology led the transformation of the entire industry. By 2017, with the mature technology and mature recognition of the industry, enterprise, and consumer, the OLED display technology has come to the fore. The replacement of LCDs with OLEDs is a future trend, especially in smart phone applications. In recent years, the adoption of OLED screens in flagship handsets has become a general trend. According to the data, in the OLED application field structure, the proportion of smart phones exceeds 70%, reaching 70.6%, while household appliances and television also account for 13.8%.