OFweek smart home network news Since the Internet TV brands have entered the bureau, China's television industry has ushered in a huge innovation. Internet TV has challenged traditional TVs with new vital characteristics that can be connected with the Internet, multimedia, and communication devices. Internet TVs supported by broadband networks can not only watch real-time TV programs, but also have deep interactivity that traditional TVs do not have. Personal interaction with users has also been driving Internet TV in the television industry.

According to Zhong Yikang's data, Internet TV accounted for 34.8% of the total color TV industry in 2012. In 2014, the market penetration of Internet TV has exceeded 60%. By 2016, sales of traditional TV brands, which have occupied half of the TV industry, have dropped by 7.2% compared to last year. The proportion of Internet brand sales reached 18.9%, an increase of 8.0% year-on-year. This is also confirming the phrase "this reduction", the loss of traditional TV sales also means that Internet brands have gained more than a cup of color TV market.

As artificial intelligence technology that detonated all walks of life in 2016 is also an important driving force for the continuous advancement of Internet TV. When artificial intelligence technology became the magic weapon in the hegemony market in various fields, various Internet brands rushed to develop smart TVs. For a time, smart TVs with voice interaction have become the "new darlings" of the color TV industry. However, when everyone thought that traditional TVs would be replaced by smart TVs, Internet TV encountered Waterloo in 2017.

According to data from research institutions, the performance of Internet TV in the first quarter of 2017 was a bit disappointing, with both online market sales and offline market retail sales declining at the same time. The 2016 event has finally become a flash in the pan. Experts analyzed that the slump in Internet TV sales was mainly due to the dual impact of price increases on the upstream panel and escalation of consumer spending. The high costs associated with continued rising panel prices and new consumer spending on content, hardware, services, and experiences The idea that Internet TV has always been proud of its “low-cost impression” has lost its popularity, resulting in a dismal performance.

Does the decline in sales mean that Internet TV has to hand over the hard-earned Jiangshan people? In the face of the unsatisfactory situation, many Internet TV brands have joined the ranks in search of a breakthrough measure. According to industry analysts, the current Internet TV is trying to solve the current difficulties, content and hardware are still the most powerful capital.

At present, China has entered a new normal pattern of economic development. The steady improvement of the economic level is promoting the upgrading of China's consumption structure. People's demand for television content is also increasing. Only high-quality program content can attract the user's eyes to the TV screen. Content is king has become an important measure for each brand to launch the next round of layout. For example, Cool TV, which has a lot of experience in content distribution, has won more than 20 million end-users for cool Internet TV through in-depth cooperation with iQiyi, Tencent, and other platforms. Its daily activity has reached 7.7 million. The same attention to the construction of content resources is also popular in Internet TV, in order to better expand the user market, popular TV to undertake the SMG Group's Dragon TV, Oriental Pearl's two major platforms of resources. In addition, BesTV has established a strong IP lineup to bring the industry’s two largest sports IPs, the NBA and the Premier League, into the only all-subsidiary full-HD channel to view 1400 NBA and 380 Premier League all-media platforms. .

As people's understanding of intellectual property rights continues to increase, the content of Internet TV contention has emerged as a new opportunity - paid video. All brands of TVs have opened member channels, such as LeTV members can enjoy exclusive resources and members to see first and other benefits. Recently, the well-known organization Digital TV Research announced its forecast report on the development prospects of pay TV in 2017. The results show that by the end of 2017, the total revenue of global pay TV will reach US$202 billion. Among them, the number of pay-TV viewers in the Asia-Pacific region will increase significantly, and more users in China and India will pay attention to pay-TV.

The impact of Internet TV in the television industry is also an important factor in the hardware. Nowadays, artificial intelligence has become popular in various fields, and smart home has become the first indicator of current home appliance layout. For Internet TV, which is already based on network technology, intelligence is the stage of cultivation that it must undergo. In the wave of AI, Xiaomi Mi began to explore smart TV in 2013 and finally released the first true smart TV in March 2017 – Mi 4, Changhong released artificial intelligence TV Q5N and Q5A in March of the same year.

According to relevant personage analysis, the brightest point of the current smart TV is voice interaction. However, the idea of ​​implementing voice control completely out of the remote control is not mature enough. The speed of the update of TV hardware technology cannot be estimated, so the intelligentization of Internet TV is not accomplished overnight. In order to expand the market space of Internet TV through the intelligent boom, the most important thing is to cultivate user habits, deepen users' understanding of smart TV, and lay a good user base for the new development of Internet TV.

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