The understanding of "Xiong Zhiyun" and five key points _ "Lion Lion LION" intelligent strategy

The "Lion" intelligent strategy has been raised by Chery to the height of grouping.

On the evening of April 11th, Beijing time, Chery held a strategic conference in Beijing, officially releasing the intelligent strategy of “Lion Lion” (hereinafter referred to as “Lion”).

Che Yun was informed that the strategy is dominated by the Chery Smart Car Division, which involves five segments: autopilot, car networking, digital marketing, mobile travel, and smart manufacturing. It is reported that the new models such as the Chery Tiggo 8 that will be launched in 2018 will be equipped with the new generation of Chery smart technology under the "Lion" framework.

It is reported that the "Lion" intelligent strategy, in addition to Chery's own comprehensive ability output, also includes the cooperation of technology and resources generated by the cooperation with relevant partners in the industry chain. At present, Chery has established close cooperative relations with Baidu, Keda Xunfei, Neusoft, Unicom, Nvidia, Desaixiwei, Gaode and other companies.

As we all know, in recent years, Chery is not in the best state due to various factors such as product structure, brand strategy and team composition, and even gradually falls out of the first echelon of independent brands. How will the launch of the "Lion" intelligent strategy play a role in Chery's future development?

The understanding of "Xiong Zhiyun" and five key points _ "Lion Lion LION" intelligent strategy

What is a "lion"?

In recent years, as the trend of automobile intelligence, network integration, automation, and electrification has become more apparent, many car companies have issued relevant strategies.

In Che Yun’s view, Chery’s “Lion” intelligent strategy is different from other car companies in that it is not a single point strategy, not only related to products, but also related to in-vehicle systems and autonomous driving solutions, but to research and development. , manufacturing, marketing, service and other aspects can be understood as Chery Group's overall intelligent solution.

Che Yun learned from Chery that the "Lion" strategy currently covers five basic points:

“Smart Driving” – Autopilot: Focus on the productization of autonomous driving technology.

“Zhiyun” – Smart Internet: The overall user experience of in-vehicle intelligent products is improved.

“Intelligence” – smart manufacturing: development of user-oriented manufacturing processes such as C2M.

"Intelligence wins" - digital marketing: new era of products and post-market digital marketing exploration.

“Smart” – Mobile Travel: Study the solution for the overall intelligent travel in the future.

The understanding of "Xiong Zhiyun" and five key points _ "Lion Lion LION" intelligent strategy

In Chery's view, the above five basic points cover the long process of automobile sales from drawings to manufacturing to offline sales and services. Therefore, the “lion” strategy is also an enterprise-level highly strategic ecology that runs through Chery's internal processes.

Zhu Guohua, executive director of Chery's Smart Car Division, said that the lion and the lion are the two cores of the "lion" intelligent strategy. Che Yun also obtained further information from Chery.

The understanding of "Xiong Zhiyun" and five key points _ "Lion Lion LION" intelligent strategy

About "Xiong Zhiyun"

According to official information, Chery's smart internet currently has three highlights. The first is the interactive layer, including speech recognition, face recognition, and smart home interconnection. The second is the service level, including AR navigation, personalization, Internet service and payment. The third is the feedback level, including HMI design, OTA wireless upgrade.

Chery divides the implementation of “Xiong Zhiyun” into five phases:

The first stage is the first generation Zhiyun Internet driving system, mainly mobile phone interconnection and online information entertainment;

The second generation mainly adds remote control, remote communication, vehicle diagnosis system, and enhances voice recognition and intelligent navigation functions;

The third generation has added remote software upgrades - OTA, adding smart home connectivity and Internet ecosystem services;

The fourth generation has artificial intelligence services, natural voice interaction and augmented reality (AR) navigation, and is integrated with the Internet of Things system;

The fifth generation is mainly a fusion with autonomous driving;

The understanding of "Xiong Zhiyun" and five key points _ "Lion Lion LION" intelligent strategy

About "The Lions Drive"

Zhu Guohua said that "the lion driving" focuses on autonomous driving, and the core keywords are safety, peace of mind and effort. According to the plan, Chery divided the "lion lion driving" into five stages of development:

The first stage: 2016 L1 driving assistance;

The second stage: 2018 part of the L2 part of the automatic driving;

The third stage: 2020 L3 class automatic driving;

The fourth stage: 2025 L4/L5 full automatic driving;

The understanding of "Xiong Zhiyun" and five key points _ "Lion Lion LION" intelligent strategy

Chery's accumulation: walking on two legs

In the view of Che Yun, Chery’s launch of the “Lion” intelligent strategy is not an accident, but a continuation of previous layout and accumulation. In the field of vehicle intelligentization and automation, Chery started earlier and set up the Smart Vehicle Division. In summary, Chery's development of intelligence and automation can be described as "two legs".

The first is independent research and development.

Autopilot is a very representative case. Chery's autonomous driving research and development can be traced back to 2010. From 2010 to 2013, Chery mainly developed active safety technology, and during this period launched a small ant concept car, the technology that can be realized includes vehicle detection, front Collision warning, lane line detection, vehicle deviation warning, etc.

Since 2014, Chery has started to build a smart driving platform and completed the development of the first generation of smart cars at the end of the year. The first generation of smart cars used the Arrizo 7 platform to achieve low-speed semi-automatic driving in urban congestion. According to official information, the car has completed the functions of automatic follow-up, emergency braking, lane keeping and lane change.

In 2015, Chery's second-generation smart car was unveiled. Based on the EQ electric vehicle platform, this car is called a smart self-driving car. Its purpose is to achieve high-speed automatic driving from point to point in high-speed sections and urban road conditions. It adds navigation and path planning based on the first generation. Features.

In September 2016, the second generation of smart cars achieved automatic driving based on maps and positioning systems. In 2017, the development of the third generation of autonomous vehicles was realized, from the sensing to the control of the closed-loop integrated solution.

Now, after nearly 8 years of accumulation, Chery has mastered the intelligent processing technology such as line detection, millimeter wave radar data processing, vehicle detection, partial path planning, vehicle underlying control, map data processing, etc. Many car companies with intelligent underlying control technology.

The understanding of "Xiong Zhiyun" and five key points _ "Lion Lion LION" intelligent strategy

Chery's small ant concept car unveiled at the 2012 Beijing Auto Show

Followed by cross-border cooperation

During the launch of the "Lion" smart strategy, Chery also announced the current partners, including Baidu, HKUST, Neusoft, Unicom, NVIDIA, Desaixi, Gaode and other companies, have reached a goal with Chery A deep partnership.

It is worth noting that Che Yun learned from Chery that the Group has begun to integrate from management, marketing, organization and resources to transform the supply relationship from traditional suppliers and car companies into strategic partnerships. Related cooperation, joint venture business and cross-border integration to create an open intelligent networked ecosystem.

Two examples are very typical. One is Chery's cooperation with Baidu in the field of automatic driving, and the other is the cooperation with Keda Xunfei in the field of intelligent interconnection.

Look at Baidu first

In April 2017, Chery and Baidu signed a strategic cooperation agreement to jointly develop and mass produce L3\L4 driverless cars. In November of the same year, Chery Baidu cooperated with L3 model Chery Arrizo 5e at the 2017 Baidu World Congress. At the same time, Chery and Baidu have also signed a memorandum of strategic cooperation to set up the “Chery USA Silicon Valley R&D Institute” in Silicon Valley. It plans to launch a new model with a car networking system in 2018 and a smart assisted driving system in 2019, 2021 A model that enables unmanned functions is put on the market.

In January of this year, Chery teamed up with Baidu to release the Arrizo 5 autopilot version during the CES show in Las Vegas, USA. The car was first equipped with Baidu Apollo Pilot 2.0, with L3 level autopilot capability. The foundation, the ACU calculation module that integrates the autopilot solution, covers functions such as autonomous cruise, lane keeping, and autonomous lane change. It is reported that in the future, Chery will have more products to be given the Baidu Apollo Pilot capability, and Baidu will also research solutions to further reduce the mass production cost of autonomous driving technology.

The understanding of "Xiong Zhiyun" and five key points _ "Lion Lion LION" intelligent strategy

Chery Ariza 5 autopilot

Look at the University of Science and Technology

Chery and Keda News have also “shadowed” in the field of smart interconnection. In 2016, the Cloudrive2.0 Zhiyun Internet driving system was jointly released. The intensive speech recognition and voice control of the University of Science and Technology have a great experience in the system. Boost, the system is currently on the Arrizo 5, Tiggo 7, Tiggo 3x and other products. In 2017, Chery Cloudrive 3.0 Zhiyun Internet driving system was released and applied to Tiggo 5x. This is the first in-vehicle system to realize mobile phone interconnection + mobile APP remote control + sharing function.

The understanding of "Xiong Zhiyun" and five key points _ "Lion Lion LION" intelligent strategy

Cloudrive3.0 Zhiyun Internet Driving System

Che Yun was informed that on the upcoming Chery Tiggo 8 model, the artificial intelligence voice system jointly developed by Keda Xunfei and Baidu Big Data will be equipped.

Cognitive layer transformation, "124" strategic upgrade

From the launch of the "Lion" intelligent strategy, it is not difficult to see that Chery is working hard to build a new consumer-centric smart mobile travel ecosystem.

Yin Tongyue, chairman of Chery Automobile Co., Ltd., once said that the automobile industry is an evergreen tree, which absorbs different technologies in different historical stages to enhance the sense of driving and satisfy consumers' demand for humanization. Today, the nature of cars is changing due to the emergence of smart connected technologies, and in the future, this change will only become more and more intense.

Prior to this, Chery has launched the "124" strategic goal, namely: to create a smart connected living circle with one person, car and life integration, and to develop two innovative technology platforms - automatic driving and intelligent interconnection platform, which are implemented in four stages. It is planned that by 2020, Chery will realize mass production of L3-class autonomous vehicles; by 2025, mass production of L4-class self-driving vehicles will be realized.

It is not difficult to see that the "Lion" intelligent strategy is an upgrade of the "124" strategy. The implementation and effect of this upgrade is likely to directly determine whether Chery can change the current relatively unfavorable competitive landscape.

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