Shenzhen Ousida Technology Co., Ltd , https://www.osdvape.com
On July 18, 2007, the reporter interviewed Miss Pan Dan, the sales manager of the distributor of the low-voltage products of Siemens Automation and Drives Group in East China. After nearly one hour of interviews, Ms. Pan talked about the market prospects of Siemens low-voltage products, channel sales, Brand advantage, its own development, and the counterfeit and shoddy products of Siemens.
Reporter: First of all, I am very grateful to Miss Pan Dan for taking the time to accept our interview. Reporter: As we all know, the proportion of switch-in-home materials is relatively small, but in Shanghai there are many international-level companies competing in the market for switch panels, such as Schneider and ABB. So what is the current position of Siemens switch panels in the Shanghai market?
Miss Pandan: In 2000, we launched the first switch panel product in China. With the significant advantages of Siemens in many other fields, we immediately achieved a certain market share. The Siemens switch was accepted by the public, and the switch panel With its exquisite appearance, complete functions and unique design, the product has won a good reputation in China and successfully transplanted the influence of “Siemensâ€, a consumer electronics brand, on the switch panel as an electrical product, and exerted brand influence. Ingenious use, combined with the accurate grasp of the market and a deep understanding of the Chinese market, at present, our Siemens switch panel is in the second position in the Shanghai market, belonging to the middle and high-end products, and this year's momentum is even stronger, to the first In terms of sales in the second quarter, it is expected to tie the first Panasonic electrician. Thanks to the rigorous mechanical design and product design of the Germans, our products have achieved great success, which is also a key factor for us to gain more market in the future, so we are confident that we will do better. Our Siemens brand promises to our customers that we are guided by our leading technology, innovative design, superior quality, safe and reliable products, and efficient and flexible solutions.
On June 26 this year, Siemens (Shandong) Switch Socket Co., Ltd. was established in Shandong Zibo. The new company has a total investment of 100 million yuan and will provide high-end switch socket products for the global market, mainly in the Chinese market. The establishment of SWAS will enable Siemens to respond more quickly to the highly competitive and fast-growing Chinese switch socket market, further shortening product lead times and ensuring high quality. This also confirms Siemens' long-term commitment to the Chinese market. We have a very clear signal that Siemens will become the top three suppliers in this industry in the coming period.
Reporter: Some time ago, Schneider and Merlin Gerin of Schneider Switch brand held a powerful promotional event. So what kind of response does Siemens have to face such a wide range of promotions? Will you also plan to hold similar promotions? Or are there other better ways to expand the market?
Miss Pan Dan: In order to thank our customers for their long-term favor and love for Siemens switch sockets, we will hold some promotional activities on a regular basis, such as during the event, if consumers buy Siemens switch sockets, miniature circuit breakers, terminal distribution boxes, etc. The product is over 500 yuan, you can participate in the lucky draw and will have the chance to win the prizes such as Siemens Zero Preservation Refrigerator, Siemens SL55 Mobile Phone, Siemens AM16A Digital Cordless Phone, some lucky consumers, bought the switch, and brought a mobile phone back. Home!
In the early days, people had a certain blindness in the choice of switch sockets, and they often chose brands that they were familiar with. But soon everyone began to realize that the most important thing about the switch panel is its professional reliability, the design of the jack, the material of the panel, the material of the contacts, and the quality of the springs in the socket. These are all important factors in choosing a switch socket. . Only with the professionalism of reliable performance, wide variety and perfect service can it win the broad recognition of consumers.
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