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Tovey International Lighting, a comprehensive enterprise integrating home lighting, commercial lighting, outdoor lighting and engineering lighting, has strong manufacturing capabilities, and its products have strong international market competitiveness through various international and domestic certifications. As an old brand, how to rejuvenate in the face of new market competition? How to achieve the sustainable development of the company and the brand awareness and reputation improvement? What is the brand advantage? What is the competitiveness? With the attention of the industry, our reporter approached Tovey Lighting and had a pleasant conversation with Marketing Director Zhou Hu.
Our reporter (hereinafter referred to as the following): In the face of fierce competition in the industry, what are the competitive advantages of Tovey compared with other brands?
Zhou Hu (hereinafter referred to as Zhou): Towe Lighting is a fast-growing brand. After years of unremitting efforts, the products have passed the German GS, the European Community CE, the US UL, FCC and Energy Star, Canada CUL and China's CCC. Certification, and obtain energy-saving and fire-fighting signs, the company strictly implements ISO9001: 2000 international quality management system standards for management. The company was rated as “Shunde Advanced Enterprise†and obtained the “Engineering Construction Excellent Product†certificate awarded by China Engineering Construction Standardization Association. With a good reputation, the products are exported to Europe, America, Southeast Asia, the Middle East and other countries and regions. The company adheres to the concept of hard work and enterprising, abides by the management principle of “satisfying customers and creating first-class brandsâ€, and makes great efforts to make great contributions to beautifying modern cities with high-quality products and first-class services.
Report: On the basis of ensuring the leading edge of product quality in the industry, How to implement next year's planning?
Zhou: The development of the company is closely linked with product development, quality, sales and after-sales service. Tovey's overall plan for next year is to focus on product development, quality control and market development. In order to ensure the long-term development of the company, Towe introduces advanced equipment and absorbs excellent designers to set up a special R&D member group. At the same time of research and development of new products, we strictly control product quality, strengthen the channel construction for the terminal market, and formulate sales policies suitable for enterprise development.
For example, the overall inspection of the product, starting from the smallest accessories, to do a full inspection from the spare parts, semi-finished products, remove possible quality hazards at the root. Word-of-mouth marketing is a very important marketing method for business-oriented enterprises. Product R&D and quality assurance can be said to be the basis for the survival of an enterprise. However, if a company wants to develop, it must be familiar and accepted by others. This requires the company to introduce preferential policies and increase the attractiveness of the products with the added value of the brand.
Reporter: Tovey has a very good reputation in the industry, especially in the dealers. How do you rate yourself? How to improve the image of Tovey's terminal?
Zhou: After several years of development, Towe has a relatively stable product quality, but Tovey is not satisfied with the current results. Tovey has always attached great importance to technological innovation, and its corporate image will be updated at different stages of development. Only by better things, companies will continue to introduce new image products to attract customers and survive with innovation. Tovey pays attention to innovation, and through the comprehensive analysis of consumers' consumption awareness, consumption concept, acceptance of the lighting market, and product characteristics, it has been launched after repeated investigations. Tovey has reason to believe that the new terminal image will attract more attention from distributors and consumers, and will help Tovey's branding and future development.
Report: In the face of the current market situation, how do manufacturers form a community of interests, and what protection does Tovey provide for dealers?
Zhou: As we all know, the products of the manufacturing enterprise are not sold directly to the consumers, and the first ring is “sold†to the dealers, and then the dealers sell to the consumers. Therefore, the importance of the dealer is self-evident to the manufacturer, and the support of the manufacturer to the dealer cannot be ignored. In today's serious homogenization of lighting products, product innovation is the first guarantee we provide to dealers; considering the operating costs of specialty stores and consumer psychology, enriching product lines and producing diversified products is for dealers. The second guarantee provided; pre-sales and after-sales service is an indispensable part of the establishment, the service team and the service line are responsible for the dealers, and the dealers are protected. In short, Tovey adheres to the distributor's one-stop assistance service for product development, quality, sales and service.
Remember: Innovation is essential for every business. The way of thinking determines the way out, and the innovative thinking determines the future. Then, how does Tovey lead the trend with innovation?
Zhou: Innovation comes from Lenovo, Lenovo comes from Bozhi, and Tovey's innovation is based on a keen grasp of market demand. Gain a source of innovation through technology integration of its own resources. With its strong R&D strength and strong capital investment, our research and development speed is very fast, so we can always stay at the forefront of the industry development. Reading era
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