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Lustful new iPhone

iPhone 7 and iPhone 7 Plus, from the appearance point of view, and the previous generation product as a whole there is no obvious improvement, which also makes a lot of people Tucao new machine is actually "iPhone 6ss" and "iPhone 6ss Plus."

The official explanation can generally be summarized as, "Many improvements of the new iPhone are mainly focused on internal structure", so the appearance of the change is not obvious, but for a fruit powder, or long-term concern for iPhone users, the old design does A bit visual fatigue.

To know that Nokia's "technology to shell-based" approach has led to crazy Tucao, not to mention Apple this "technology does not change shell-based" means.

How to solve this problem? Apple's answer is to increase the color version.

Over the past few generations of iPhones, Apple has gradually added new color combinations. The version of Champagne Gold, known as "Tyrant Gold," has been highly favored. This style of attracting attention by color has been extended to the iPhone 7 body. , but joining the bright black version of this game can continue the "Champagne Gold" this level of topicality and popularity will need to see market feedback.

One noteworthy message is that Apple has low-keyed the official website to update the hints for the bright black version. “High-gloss surfaces may wear out with everyday use. If you are concerned about this, it is recommended that you choose a suitable one. "The protection of your iPhone to protect your iPhone", this congenital deficiency may be one of the resistance to the bright black iPhone 7 shipment.

Unprecedented high prices

The price of the new iPhone may be subject to both sides of the evaluation, one side is praise, the other is a bad review.

Take the National Bank version as an example. The price of the 32GB, 128GB and 256GB of the iPhone 7 is 5388 yuan, 6188 yuan and 6988 yuan respectively. The price of 32GB, 128GB and 256GB of iPhone 7 Plus is 6388 yuan, 7188 yuan and 7988 yuan respectively.

iPhone 7 is quite an increase in the meaning of no increase, 32GB starting price is only 5388 yuan, just the previous version of the 16GB version is expensive 100 yuan, while the iPhone 6s 64GB version is priced at 6088 yuan price, the middle 48GB The difference reached 800 yuan, the difference between 16GB should be 266 yuan, but the cancellation of 16GB and directly out of the 32GB iPhone 7 rose only 100 yuan, this is still to give praise.

As for the bad review, this would be called the "Emperor Edition" of the 256GB iPhone 7 Plus, you know that the price of 7988 yuan is the first time the iPhone official price close to 8,000 yuan, in contrast, a high version 11 The price of inch Macbook Air only costs 7,788 yuan.

For Apple, the challenge to convince users is that between the 7788 yuan iPhone 7 Plus and the 6988 yuan iPhone 7, the difference of 800 yuan is just an extra bonus for a raised camera.

In contrast, the material cost of the previously exposed iPhone 6s camera is only 19 US dollars (about 126.5 yuan), more importantly, the dual camera itself does not have the role of the industry benchmark, as early as a few years ago there have been mobile phone manufacturers In this area of ​​exploration and productization attempts, Apple simply returned the concept.

Only for the Lightning interface to make money

Apple is very clever, smart to you may feel that some details of the improvement is entirely for you, such as cancelling the 3.5 mm headphone jack.

According to the official statement, the cancellation of the 3.5mm headphone jack has brought great convenience to the design of the internal structure, such as battery life is also greatly inseparable from such adjustments, and even tells you that after using the Lightning interface headset, Headphone integrated signal processing module will make the sound more outstanding, and in order to take care of the old user, but also attached to the adapter with a close attachment.

But there is a problem. What happens when there are two demands for charging and listening to music? A Lightning interface is obviously not enough, Apple will not tell you directly, to buy AirPods wireless headset, but in fact the solution is only this one.

For AirPods, the official stressed that "we are trying to solve a problem that others do not pay attention to", this approach will even make many people think that Apple has indeed solved the pain points of many users, such as in sports can still wear headphones to listen to music.

But when you want to solve the problem of an interface that is not enough, or feel that AirPods solves the pain point, the remaining option may be to spend an additional RMB 1,288, taking into account Apple's ultra-high profit margin on mobile phones, if the wireless headset out The volume can be synchronized with the mobile phone, then the next quarter's earnings, this revenue may be a new look.

Learn Luo teacher play feelings?

At the beginning of this year’s press conference, Apple brought Nintendo’s Miyamoto to the stage. This specification is one of the few in Apple's new product launch. One direct reason is that Apple is relying more and more on the App Store’s revenue. The core of the App Store is the game.

According to official information, the monthly growth rate of the App Store has reached 106%. At the same time, Apple’s service revenue in the most recent quarter was US$5.976 billion, an increase of 19% from US$5.028 billion last year.

Cooke said bluntly, "In the App Store, all content categories, the game has become the most popular category," so Apple asked Miyamoto Miyagi and moved out of Super Mario, a super IP. The meaning of playing feelings.

"Super Mario" has been invented since 1985 and has attracted gamers from all over the world for 31 years. Apple and Nintendo dug this theme, it can really attract the attention of the old users, and based on the powerful distribution capabilities of the App Store, Nintendo is an old foundation. It can indeed create considerable profits, but it is not difficult for Apple to absorb new users with this biased theme.

The gameplay of Super Mario Run is too simple.

"Super Mario Parkour" is just a simple mobile game, compared to Nintendo's other phenomenal IP "Pokemon Go", the latter is the introduction of the concept of AR and social interaction, and in the value of the theme of mining, Apple There is an opportunity to create an exclusive props, rights and character system for iPhone users together with Nintendo, based on the popularity of “Pokemon Go” which has been madly hot and uses limited editions to attract users, but this kind of ordinary Super Marie theme is not available.

Therefore, Miyamoto and "Super Mario Parkour" appear on the iPhone conference only as an egg, even if the concept and feelings are associated together, it will not play a key role in pulling the iPhone sales. .

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Ac Controller

What is a wireless AC controller? What does it do?

Wireless AC controller is a kind of network device, such as the AC100/150 of Fengrunda, which can be used to centrally control and manage wireless aps. It is the core of a wireless network and is responsible for managing all wireless aps in the wireless network. AP management includes: delivering configuration, modifying related configuration parameters, RF intelligent management, and access security control.

Why use a wireless controller, and what exactly does it do?

In fact, the role of the wireless controller is to play a gateway function between the WLAN and the Internet (on the router), and the data from different access points are aggregated and accessed to the Internet. The role of an access point (AP) is to complete wireless access, and it can control user access through network flags.

The role of wireless controllers

1, Flexible networking mode and excellent scalability

The AP does not need to be directly connected to the AC, so that the AP can be deployed in any place that needs to be covered through the network, such as you deploy an AP in each employee's home, and then connect to the wireless controller inside the enterprise through the VPN, you can expand the wireless network of the enterprise to the family of each enterprise member.

2, intelligent RF management functions, automatic deployment and fault recovery

Through the dedicated RF management module, we can initially estimate the AP deployment according to the user's architectural design drawing, and can calculate the average bandwidth of the wireless terminal, the coverage between AP and AP in the actual debugging process.

3. Centralized network management

All the configuration of the wireless network can be completed by configuring the wireless controller. For example, enable, manage, and maintain all AP devices and mobile terminals, including all functions such as radio wave spectrum, wireless security, access authentication, mobile roaming, and access users.

4, powerful roaming function support

The wireless controller uses AP as the boundary combined with fast RF management system, which greatly reduces the connection time between wireless client and AP, and thus realizes the function of fast roaming.

5. Load balancing

AP and wireless controller systems can distribute wireless users or terminals to nearby aps within the coverage area of an AP, ensuring the number of each wireless terminal or the sum of AP bandwidth transmission or the upper limit of each wireless terminal bandwidth.

6, wireless terminal positioning, rapid fault location and intrusion detection

Wireless controllers can track and locate the location of wireless terminals, such as wirelessly connected computers, PDAs and Wi-Fi mobile phones.

7, powerful access and security policy control

At present, the wireless system supports authentication of 802.1, WEB authentication, MAC, SSID, VPN, etc., and supports various encryption modes such as WEP, WPA, WPA-PSK, WPA2, etc., and all configurations can be configured globally through the wireless controller.

8, Qos support

AP and wireless switching systems can limit the maximum bandwidth of a user's wireless connection within each user's privileges. For different IP services, the system can also define different QoS queues through the wireless switch module. For example, for wireless voice applications, SIP and RTP protocols can be set in the high queue, while common applications such as http and ftp can be set in the low queue.

The wireless controller AC is more advanced than the AP, plays the role of manager in the wireless network, and the wireless controller AC also acts as a client to complete a series of functions in the wired network (such as authentication, authentication, etc.). However, wireless controller AC is not a WLAN device specified in the 802.11 protocol family, but as a supplement to the protocol in specific applications, and its price far exceeds that of ordinary access point (AP) devices.

In small-scale wireless networks that use only a few aps, it is not economical to use expensive wireless controller AC equipment. However, if the number of wireless aps is large, more than 20 can be used AC controller.

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Shenzhen MovingComm Technology Co., Ltd. , https://www.movingcommiot.com