According to a new market research report recently released by OC & C Strategy Consultants, the increasing popularity of smart speakers such as Amazon Echo and Google Home will lead to explosive growth in sales of the product. The report predicts that by 2022, the annual sales of smart speakers in the United States and the United Kingdom will grow to an astonishing 40 billion US dollars, much higher than this year's 2 billion US dollars. The report said that the reason for this substantial increase was mainly due to the growth of the Amazon Echo audience. This forecast far exceeds the previous estimate of smart speaker sales. Although there is no definitive comparison, the research report published by RBC Capital Markets recently predicted that by 2020, Amazon will generate $ 10 to 11 billion in sales from owning Alexa voice devices, including device sales itself and voice shopping. Voice shopping will become the next trend In addition, this new report believes that the rapid popularity of smart speakers means that we will also see the rise of the voice technology product shopping industry. According to the report, today, 13% of American households have smart speakers, and 36% of them often use the device's smart assistant to help them with their daily shopping. In the UK, 10% of households have smart speakers, and 16% of them use it for regular shopping. Now, more people use smart speakers for at least one shopping experience, and they are not regular voice shopping participants. In the US, 62% of smart speaker owners use voice shopping, compared with 44% in the UK. The report also found that users with smart speakers tend to be younger, richer, and more likely to live in families with children, and all these factors may contribute to more voice shopping in their own way. In other words, young people usually accept new technologies faster. Even if the price is sometimes higher, the rich will choose more convenient and novel technologies, and these main audience users are often too busy to complete shopping locally, so they will seek help from Alexa or Google Home voice assistant. Of course, the forecasts in the above report are presented in an optimistic form. At present, the products that can be purchased through voice shopping are basically low-value goods, which are used as one-time purchases. Grocery stores (20%), entertainment (19%), electronic products (17%) and clothing (8%) are the main categories of purchases. At the same time, only 39% of consumers said they trust personalized product recommendations for smart speakers, and most people are only buying things they are familiar with. Low price pushes China's smart speaker market to exceed 1 million units in 2017 Outside of the US and European markets, smart speakers have also achieved rapid development in the Chinese market. According to the "China Smart Speaker Market Analysis" report released by the authoritative research organization GfK (one of the world's top five market research companies) in October 2017, China's smart speaker retail volume in 2015 was only 10,000 units, and in 2016 it increased to 60,000 From January to August 2017, a total of over 100,000 units were sold. With the launch of many new products in the third quarter of 2017, the sales volume of smart speakers has made a significant leap. For the entire 2017, the more important time is during the Double 11 shopping festival. The data shows that on the day of "Double 11" in 2017, Ali's Tmall Genie smart speaker sold more than 1 million units at a price of 99 yuan. Obviously, the low price promotion strategy stimulated the sales volume of Tmall Genie, and also promoted the Chinese smart speaker market to enter the one million sales level. At the same time, Dingdong smart speakers, Xiaomi AI speakers, Kugou smart speakers and other products also achieved rapid sales growth in November and December. According to the official data released by Dingdong, its mini smart speaker Dingdong TOP broke through the million sales mark on Double 11th. Of course, the reason for such sales is also the price. Dingdong TOP, under the double discount of Jingdong PLUS members and coupons, the price on the Double 11 is only 49 yuan, setting a new low in the sales price of the domestic smart speaker market. Although Ali, Xiaomi and Kugou all attract consumers at low prices, the report shows that in the overall market of smart speakers in China, the proportion of products below 200 yuan is continuously decreasing, and the proportion of products in the price range of 300 to 600 yuan has reached 80%. With the sale of high-end new products, products from 600 yuan to 1,000 yuan gradually occupy the middle price segment. The report shows that as of October 2017, several new smart speakers have appeared in the Chinese market. Mainly include Ali's Tmall Genie, Xiaomi AI speakers, Himalayan Xiaoya speakers, Jingdong Dingdong 2 generation, go out and ask TIcHome, Rokid Pebble and so on. In 2017, although the domestic speaker manufacturers completed very beautiful sales data, the surprisingly low price promotion strategy inevitably caused people to worry about the market. In a rapidly expanding market, it is likely that the market is caught in a price war and is not even profit-oriented, which runs counter to normal market rules. There are four development trends in the Chinese smart speaker market in 2017: One is that the battle for the entrance of smart homes by a number of manufacturers is conducive to the marketing promotion of the entire smart speaker market; The second is that audio manufacturers actively cooperate with technology companies, which will drive a wave of sound quality speaker products; The third is the participation of large manufacturers such as Xiaomi. With its brand influence, fan effect, and offline channel advantages, it will accelerate the growth rate of the smart speaker market; Fourth, the current homogenization of products in the market is serious. Although innovative product forms are more likely to attract attention, product form innovations are difficult to drive a premium effect. China's smart speaker market development restrictions have the following three points First, the low penetration rate of smart homes is the main reason for the failure of the cyclic development of smart speaker home control centers. The Chinese smart home market needs a single product that can directly hit consumers' pain points to subvert and let consumers form smart home thinking; The second is that the Chinese and Western lifestyles are different. Western consumers themselves have the habit of using speakers in the living room; Third, manufacturers have gathered voice interaction technology and ignored consumer experience. Currently, consumers generally report problems such as poor far-field recognition, high false wake-up rate, unstable continuous conversation function, and poor semantic understanding. Lamp Holder,Bulb Holder,Light Holder,Lamp Socket WENZHOU TENGCAI ELECTRIC CO.,LTD , https://www.tengcaielectric.com