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The hour and minute hands of the wall clock in the hotel lobby were almost coincident, and Wu Changjiang walked in quickly, 15 minutes later than expected. After a quick review of a document, he looked at his watch. "There are a lot of things, I am late, but we still say good, talk for an hour." After the chat, he will fly to Guiyang to participate in an event. "The footsteps of a real entrepreneur can't stop." Wu Changjiang said.
Wu Changjiang
In Wu Changjiang's view, entrepreneurs are like mountaineers. Mountaineering, not for fitness, just for the challenge: "Although doing business is like climbing the peak, entrepreneurs can't climb mountains. Some entrepreneurs climb and play golf all day, I think they are not entrepreneurs, but social activists. Businesses don't do this. I think they are misleading."
Wu Changjiang graduated from the Aircraft Manufacturing Department of Northwestern Polytechnical University in 1988. He suddenly went south to Shenzhen before the promotion of the deputy-level cadre. He was a security guard at a bicycle factory. After a short stay, he moved to Panyu in a family. The lighting factory worked, resigned after 10 months, and set up a separate portal.
Established NVC Lighting Company in 1998. At the opening ceremony, he put down the rant: "My goal is too big, not only to be China's number one, but also to be the world's number one."
In the bidding for the 2008 Olympic lighting project, NVC Lighting won the Olympic Center and tasted many Olympic lighting facilities such as the Olympic Village and the National Convention Center. It became the local lighting company with the largest amount of bids, the largest number of projects, and the most widely used engineering products.
On October 30, 2009, Wu Changjiang became one of the “Ernst & Young Entrepreneur 2009 China Winnersâ€. Five days later, he won the "Guangdong Entrepreneurship Star" nomination award in Guangzhou.
Advice for entrepreneurial youth
With Wu Changjiang and NVC Lighting attracting attention in the industry, his entrepreneurial experience has inspired many entrepreneurial youth. In June of this year, CCTV Economic Channel launched a large-scale TV event of “Youth Entrepreneurship? China Strongâ€, and 21 entrepreneurs including Wu Changjiang were hired to become “startup instructors†on the road of young students.
Wu Changjiang has a unique understanding of why he can be employed as a “starter tutorâ€. He said that there have been investigations in the past. Among the current youth entrepreneurial idols, the top IT companies are entrepreneurs such as Ma Yun, Chen Tianqiao, Ma Huateng and Li Yanhong. In this "starter tutor", these idols were not employed. "This shows that public opinion has realized that entrepreneurial heroes in the Internet age deserve respect, but the majority of young entrepreneurs need to abandon their inner impetuousness and still need to do business in a down-to-earth manner. ."
"The most important thing for adolescents to start a business is their mentality." He said that many young people are now very impetuous, overestimating themselves and eager for success. "Young people need to do things in a down-to-earth manner. Since you can go to college, you can say that IQ is not low. In a person's success requirements, 80% are determined by emotional intelligence."
Apologize to wife and daughter
At the beginning of the business, more is to make the family life better, but how can family responsibility and corporate responsibility be balanced after the company achieves a certain scale? Faced with this problem, Wu Changjiang smiled like a child. He said that before I saw the image of "Gao Daquan", I always heard a sentence called "Shu Xiaojia, for everyone". I always felt that this was for propaganda needs, it was bragging, but when I came to this step It is only a deep understanding that this is a choice and cannot be avoided.
"When it comes to family, I am very embarrassed." Wu Changjiang said that his time allocation is roughly as follows: a month difference, after a week in Huizhou, in this week, the time spent with his family is less than one day. When he is on a business trip, he will arrange a lot of things on the weekend; when he is in Huizhou, he will go to the company to deal with things on weekends.
Yesterday was his daughter’s 6th birthday. He put down his important business partner and spent a wonderful day with his daughter. Wu Changjiang felt that this day was happier than winning the Ernst & Young Entrepreneur Award. "It feels good to have a daughter's birthday. Although I didn't buy any gifts for her, she still praised me." Wu Changjiang laughed and then took innocent, "I praised me because my daughter thought it was my first." I have been accompanying her for a birthday, but it is not. I have been with him before." But specifically, on the first few occasions, Wu Changjiang himself did not remember.
Wu Changjiang said that when a daughter is one or two years old, as long as he is on a business trip, he will cry and hold his leg and run behind him, not letting him go out. After a long time, my daughter is used to it, but if he stays at home for two days, his daughter is still not used to it.
"I am very embarrassed about my wife, and everything in her family is borne by her." Wu Changjiang recalled that one of his wife was uncomfortable, and he had to travel on his own, and his wife pouted and drove alone. On the way to a business trip, he sent a text message to his wife, to the extent that he thanked his wife and apologized for not being able to accompany her to the hospital. Afterwards, he realized that after receiving the text message, his wife stopped the car and cried on the side of the road.
Wu Changjiang Quotations
"To tell the truth, I have never regarded international giants such as Philips as an opponent. The world's top 500 is just a very virtual concept. I am only committed to creating a respected international brand."
“To be brave to sacrifice, entrepreneurs spend most of their time doing business, and you have to sacrifice time with family and friends.â€
dialogue
Not only do China’s first, but also the world’s number one
Nandu: Did NVC think that it would be so big at the beginning?
Wu Changjiang: Hey, you can say that I am crazy. At the beginning of the company's establishment, my goal was set even bigger, not only to be China's number one, but also to be the world's number one. At that time, many people said that I was not self-reliant and said that I was shouting slogans.
Nandu: From the beginning of the grassroots squadron to the huge NVC empire, how do you view international giants such as Philips and Osram?
Wu Changjiang: Philips? To be honest, this person is a bit crazy. I never thought they were competitors, whether they were in the early days of the business or now. I just said that they are worthy of their peers.
Nandu: Many entrepreneurs are talking about corporate responsibility. How do you think about NVC's responsibility?
Wu Changjiang: In the period of entrepreneurship, I can't talk about social responsibility. I just try my best to support my family. I have to let my company survive and make my family's life better. When NVC achieves a certain scale, we must not only bear family responsibilities, but also be responsible to the company, responsible to the employees, and responsible to the society. In detail, NVC lighting employees and their associated customers and upstream and downstream suppliers and sellers say less than 100,000 people. You have to be responsible for their livelihoods. You can't stop your feet.
Nandu: Are there also some irresponsible entrepreneurs?
Wu Changjiang: Of course. Many companies have grown up a bit, fleeing funds, transferring assets, making fakes, tax evasion and tax evasion. It can be said that among the 10 private enterprises, there are 9 problems with such problems, and the original sin in the process of capital accumulation.
Nandu: Which class do you attribute NVC lighting to?
Wu Changjiang: Frankly speaking, NVC lighting is also among the nine. When NVC was just established, in order to catch up, I took my employees to work overtime. However, many of these workers were my relatives. (haha laugh)
Nandu: After so many years of hard work, I experienced so much wind and rain. Do you share these happy and annoying things with your wife?
Wu Changjiang: I never complained to my wife. It may be that I have been used to it since I was a child.
Nandu: What a happy thing?
Wu Changjiang: After so many years of experience, I have consciously been able to do so. Everything is normal, and it’s good to be happy and happy. 
