On March 6, the 2018TCL refrigerator washing machine new product launch conference was grandly opened in Shanghai. At the press conference, TCL refrigerator released the brand strategy upgrade of smart health “wind-cooled +” product brand, and the new TCL integrated frequency cross four-door air-cooled refrigerator also appeared in heavy weight. Under the guidance of the new “wind-cooled +” strategy, through the product core Technological innovation, TCL refrigerator from the preservation of food and nutrition and health, for users to create a full range of wisdom and healthy life from shopping to food storage, three meals a day, the refrigerator into a real health insurance "risk" library.

"Air-cooled +" will keep the freshest duty

As a refrigerator, the first task is to store ingredients and make fresh food bins. As early as August 2015, TCL refrigerator first launched TCL negative oxygen ion (AAT) fresh-keeping refrigerator, indicating that TCL refrigerator began to focus on fresh storage of ingredients; by 2016, TCL refrigerators first promoted TCL air-cooled double-conversion refrigerator, highlighting the industry style The technical limitations of cold technology; by 2017, the global release of TCL integrated variable frequency air-cooled refrigerator, the industry's first integrated inverter air-cooling technology; now, 2018 new "air-cooled +" strategy is fully upgraded, TCL integrated frequency air-cooled refrigerator, the realization of ingredients in The process of first locking fresh and refrigerating in the refrigerator makes the ingredients in the most natural state in the refrigerator, and becomes the leader of the frequency-controlled air-cooling and quick-freezing technology.

TCL integrated frequency air-cooled refrigerator's unique integrated control double frequency conversion technology, with intelligent air-cooling and frost-free technology, quickly create a uniform storage space for food, achieve 2 minutes of cold cooling 1 ° C, lock the ingredients fresh, full space permanent AAT Negative oxygen ion fresh-keeping technology provides 360-degree maintenance of dust, deodorization, sterilization and fresh care for the ingredients, achieving a 7-day water retention rate of more than 90% for fruits and vegetables, with dry and wet partitions, 3°C maternal and child areas, 1 degree fish meat thermostat lock fresh area, red wine tea health care products special food storage area, large space to make exclusive more professional, let fresh and more natural; truly achieve the food from "single storage" to "storage conservation" upgrade.

Air-cooled + to achieve the ultimate in health

While providing the ultimate in freshness, health is also the focus of innovation in TCL refrigerators. The refrigerator is used as a “safety insurance” library for the family's ingredients, which not only relates to the fresh nutrition of the ingredients, but also relates to the health of the family. It can be eroded by various bacteria in the inside of the refrigerator that we can't see, the corners of the food piled up, and the food during the storage time period. The longer the storage time, the greater the damage, the invisible health hazard. Neglected, it is not clear that refrigerator preservation is the duty, healthy storage is the most intimate care for the user's life. According to the relevant survey data, there are more than 80 kinds of bacteria inside the refrigerator. If you accidentally, you will get hepatitis B or pneumonia. The chance of detecting the mold in the door seal of the refrigerator is 83%; 8 out of the 10 fans in the refrigerator door are detected. From 100,000 to tens of millions of E. coli, Citrobacter and Klebsiella... The refrigerator, door seals and handles have become the hardest hit areas for bacteria.

In order to completely solve the health problem of the refrigerator and truly realize the health home, the TCL refrigerator proposes an all-round health overall protection, and solves the user's refrigerator health problem from the inside to the outside 100%. Inside the refrigerator, TCL refrigerator adopts AAT intelligent sterilization system, through the combination of AAT+ smart wind, it can actively remove 91.17% E. coli in the refrigerator; external use anti-mildew grade 1 antibacterial door seal, antibacterial to Escherichia coli and Staphylococcus aureus The rate can reach 99%; in addition, the antibacterial level 1 silver ion antibacterial handle is used on the external handle to achieve sterilization without harming normal cells. The multi-antibacterial protection not only targets the ingredients in the refrigerator, but also pays attention to the two processes of storing and taking from the refrigerator, and truly protects the user's health with the whole chain.

According to the "wind-cooling +" strategy of the smart health refrigerator released by TCL refrigerator, in 2018, TCL refrigerator will be a two-pronged approach: First, the AAT smart sterilization system will be popularized in more than 250L products; second, achieve new products 100% With antibacterial door seals and handles, by 2020, TCL refrigerators will achieve 70% sales of healthy refrigerators.

This year is an important year for entering a new era. The new era is bound to be an era of collective development of Chinese brands. In 2018, TCL refrigerator washing machines will continue to actively implement the big country brand, and continue to improve product technology upgrades based on user needs. We are constantly striving to meet the people's needs for a better life, deeply interpreting the essence of the big country brand, and paying tribute to the great era with the brand belief of dare to think, dare to act and dare to persist!

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