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I have seen from Crystal Morning in CCBN's showroom that Jing Chen’s products are mainly used in smart set-top boxes, smart TVs, tablet computers, projectors, and smart homes. There are many of them including Tmall Box 2, LeTV 4K set-top box, and barley. Body TV, Haier card smart TV and other well-known products. According to Ma Ting, in the future there will be several heavyweight brands of TV box products using Crystal Semiconductor's chips this year, but the specific brand is not convenient to disclose.
In fact, in the TV box market, in addition to Jing Chen, there are many chip companies in the upstream chip companies that are actually competing in the field. According to previous data from Granite Research, Jing Chen has won the first place in the OTT chip solution market in the past two years. Ma Ting said that Jing Chen has been following the VCD and DVD markets all along and has its own technical advantages in audio and video decoding. At present, it has been able to achieve 4K video 60 frames during chip design, support HDMI2.0, and support HDCP 2.2. And other levels. Ma Ting also revealed that since the start of this year, Chen Chen has all entered the 64-bit chip market, including televisions, boxes and other equipment.
Ma Ting believes that in the second half of last year, SARFT conducted standardized management and control of the OTT market on the basis of documents 181 and 204, which inevitably brought about a certain impact on the OTT market in a short period of time. However, in the long run, the entire market will go from disorder to regulation, and the gray areas will become more transparent. It will undoubtedly outweigh the disadvantages of the entire industry chain.
Ma Ting said that the future OTT market will be more and more lively, and various manufacturers will find different ways to deal with the existing market environment. Video may no longer be the only consumer demand for OTT boxes, health, games, karaoke Applications such as video calls will gradually become a market segment for such products.
The boom in the domestic TV box market also seems to have attracted the attention of some international big names. Recently, there are rumors that Apple TV may enter the Chinese market in the future. Ma Ting, an experienced and experienced user of Apple TV, said that at present, Apple TV's industrial design is indeed commendable, but if it enters the Chinese market, it will face front-end applications, back-end management, CDN deployment, and content of domestic OTT products. Segmentation and other aspects of blocking. As a result, there will be no advantage compared to many domestic similar products.
"Even if Apple TV really enters China, consumers may not necessarily buy it. Now it has too many alternative products, not to mention the price is not cheap," said Ma Ting.
In addition, Ma Ting also stated that Jing Chen’s technological innovation this year is mainly reflected in the listing of split-card and plug-in TV chips, and using different solutions to help more Internet companies and traditional TV companies to enter the TV field.
It is reported that Jing Chen has already cooperated with barley technology and launched barley TV last year. This year, Haier TV's new products to be released later this year will also use crystal morning's plug-in chip. 
Chinese Internet Enterprise Products Will Overcome AppleTV
At the 23rd China International Broadcasting and Television Information Network Exhibition (CCBN), besides various OB vehicles and cameras, various OTT TV box devices have obviously become a part that cannot be ignored. As the domestic smart TV and OTT box, the main chip supplier, Amlogic's vice president of Asia-Pacific market Ma Ting received an interview with Tencent Appliances at the CCBN site. Ma Ting said that the domestic OTT market in the future will be more and more lively, but if Apple TV also wants to enter the Chinese market, in addition to industrial design, other aspects will face a great deal of resistance.
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