Color TV product competition upgrade in addition to look at the value of color but also to fight IQ

In recent years, with the continuous advancement of science and technology, the replacement rate of color TV products has become faster and faster, and the value of color has also become a major magic weapon for TV manufacturers to participate in market competition.

On May 18, Wang Chuan, the head of Xiaomi TV announced that Xiaomi TV 4 was officially launched on 2017 CES (Consumer Electronics Show in Las Vegas, USA), starting with 49 inches, 55 inches, and 65 inches. Size, starting at 3499 yuan.

Millet TV 4 split design, its biggest highlight is its ultra-thin body 4.9mm, 29% thinner than the iPhone 7, the screen uses a borderless design, the back of the high-order surface modeling, like wearing a TV Tights. The millet official stated that Xiaomi TV 4 simply "cries."

Coincidentally, Haier Ali’s fourth-generation television also unveiled its veil on May 20 in Shijiazhuang, Hebei Province. The high facial expression value has made people’s first impression of it. It is reported that Haier Ali's fourth-generation TV also uses the most popular borderless ultra-thin design and 4K curved screen.


In fact, the pursuit of value for color TV has never stopped since the pursuit of bigger and thinner products, the extension of curved TVs and split TVs, and the trend of industrial design. The high face value not only maps the development direction of the technological innovation in the color TV industry, but also becomes a powerful weapon for color TV companies seeking breakthrough in the market.

According to the "China's Color TV Market Summary Report for the First Quarter of 2017" jointly issued by China Electronics Industry Association and AVC, AVC has shown that its appearance has become the highest demand for consumer TVs with a 32% focus. , followed by quality (25%), system (14%), sound quality (8%), and content (5%). This means that most consumers will pay more attention to the appearance of color TV products when they purchase products.

Of course, in addition to the value of color, the "IQ" of color TV products is also the focus of attention. According to the IDC report, by 2020, the global artificial intelligence system will bring over 47 billion U.S. dollars in income for home appliance companies, becoming the next enthusiasm for industrial development, and the color TV industry will bear the brunt.

The industry believes that the current application of artificial intelligence on television is mainly reflected in four aspects: voice assistant, image recognition, content recommendation, and home management. The color TV brands that can achieve balanced development in these four dimensions will be Take the lead in the market.

It is understood that the Haier Ali TV IV released by Haier uses the technical advantages of Ali family entertainment to organically combine artificial intelligence, voice interaction system and large-screen applications. Its intelligent speech recognition system can accurately identify various dialects. This satisfies various scenarios such as switching on and off, listening to music, and weather inquiries, which greatly improves the interactive experience between the user and the TV. The big data intelligent recommendation system can accurately analyze the users' portraits and user behavior preferences. Intelligent matching and recommendation of content achieves the effect of “thousands of people”.

Compared with Haier, Xiaomi pays more attention to "smart speech." In addition, Wang Chuan said that Xiaomi has officially launched the water drop program, which is to open millet's artificial intelligence platform, and third-party applications and third-party smart devices can use this platform to freely access the voice capabilities of Xiaomi TV.


Wang Chuan believes that artificial intelligence televisions are still in the process of development. Just as Google Home can hardly surpass Amazon Echo, which entered the game earlier, the current artificial intelligence competition is not a close algorithm, but data. Millet collects a large amount of data every day to learn. Since the release of the artificial intelligence voice system, the Xiaomi system's judgment of user intention has been increased from 80% to 99%.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.

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