In recent years, Opus, NVC, Foshan Lighting, Sanxiong Aurora, Midea Lighting and other strength brands have made their efforts in e-commerce, and they have taken important positions in the e-commerce field. Among them, the advantages of Opt and NVC are particularly obvious.

In fact, in addition to Op and NVC, there are still a large number of powerful e-commerce businesses in China that continue to improve and grab "market cakes." Among them, Shenzhen Chuangxiang Photoelectric Co., Ltd. (hereinafter referred to as “Chuangxiang Optoelectronics”) has achieved remarkable results in the sales of e-commerce, and its sales of low-voltage light strips in e-commerce have surpassed domestic manufacturers.

According to Zhang Bing, general manager of Chuangyi Optoelectronics, “As early as 2011, most of the LED strips sold by Tmall were high-voltage products above 220V. Basically no one sold low-voltage light strips, aiming at this market gap, we quickly Layout, Tmall flagship store gradually sold from the initial monthly turnover of 20,000 yuan to more than 1 million per month, using less than one year to fill this market gap."

Zhang Bing, general manager of Chuangxiang Optoelectronics

Founded in 2002, Chuangxiang Optoelectronics is a leading global LED R&D manufacturer. Its products mainly cover LED components, home lighting, commercial lighting, engineering applications, etc. Currently, it has passed CE, ROHS, GMC, TUV, and other domestic and foreign product qualifications. Certification, favored by customers in domestic and foreign markets. In April 2017, Chuangyi Optoelectronic LED Light Band passed the US UL safety certification and will fully enter the European and American markets!

"We have a senior product research and development team in the industry, and constantly introduce the world's advanced production equipment and technology. Since the company was founded, we have adhered to the service concept of "complete variety, reliable quality, stable supply and comprehensive service", through continuous technological innovation and Service reform has now grown into a globally important international optoelectronics company." Zhang Bing told Gaogong LED.

Take a customized route into the new blue ocean market

In today's LED lighting industry, the demand for the market is becoming more diversified, and competition among enterprises is intensifying. The pursuit of survival has become a top priority for enterprises. Long-term oversupply, consumer choice is no longer "passive", and very keen on customized products.

Formally due to the rapid increase in consumers' pursuit of individualization of lighting products, people are demanding that the lamps can adapt to different occasions and different lighting functions, and the lamps suitable for various use requirements have emerged.

Chuangxiang Optoelectronics will use LED SMD Lamp Beads as its main product, supporting various materials customization, mold opening and opening customization, color temperature customization, etc., and breaking through the differentiated route.

At present, SMD-5050, SMD-5730, SMD-3528, SMD-2835 and other series of products, sales are considerable. Among them, SMD-5050, as the company's fist product, has formed a large-scale production.

Zhang Bing said, "There were not many companies doing LED lamp beads in the market earlier. Everyone is also doing different color temperatures. Our LED patch lamp beads have a color temperature between 1500K and -30000K, and the span is relatively large. We use copper brackets and pure gold wires for raw materials. The chips are selected according to customer needs, such as Cree, Jingyuan and Sanan. Although the price is a bit expensive, the price is very high."

For the world, think about light. In this market environment where the cottage is rampant, Creative Optical can always adhere to integrity and ensure quality, which is undoubtedly not a clear stream in the industry. Of course, in recent years, successful application cases have been made in the fields of shopping malls, supermarkets, hotels, clothing engineering, and subways.

Ideas - Gucci

Creative Project - Longgang Clothing Engineering

The Creators Project - CCTV Spring Festival Evening Hal Ice Session Ice Dance Performance

Ideas - Dongguan Walmart

Ideas - Shenzhen North Railway Station

Conquering technical difficulties and entering the LED bracket market

As we all know, the LED bracket is used for the LED packaging industry. It belongs to the middle of the industry chain and has a high technical content. It is also the most difficult part of all the auxiliary materials. Currently, it is mainly monopolized by Japanese and Taiwanese companies. Imported from overseas, it is impossible to form a localization package and reflect the cost advantage, which will restrict the LED industry in China.

In this context, the Creative Optical Group has established a “strong” bracket development and sales team, and officially involved in the field of LED brackets.

According to Zhang Bing, “Chuangxiang Optoelectronics' bracket is made of copper material, with good thermal conductivity, low light decay, and gives customers a 5-year shelf life. In fact, many customers have used it for 3 years without any quality problems. ."

It is understood that the ex-factory pass rate of Chuangyi Optoelectronics has reached 100%, the customer satisfaction rate is 98%, and the annual increase is 0.2%--0.3%. Undoubtedly, this is a team with deep knowledge.

Zhang Bing admits, "Customer recognition of our products is our driving force. In the future, we will ensure the continuous improvement of the company's products and services by adhering to the "thinking, creating, breaking, and surpassing" code of conduct to provide the global LED market. An efficient solution."

It is worth mentioning that the monthly shipment of Chuangyi Optoelectronics LED brackets has reached millions of pcs. Among them, 15% are for their own use, and the remaining 85% are for sale.

Into plant lighting, open up new ways

With the increasingly fierce competition in the general lighting market, many LED manufacturers have launched market segments such as plant lighting, ultraviolet LED, and visible light communication to open up a new way.

Among them, plant growth lamps have become another "blue sea" for LED lighting.

According to the statistics of the High-tech Research Institute LED Research Institute (GGII), the output value of global LED application plant lighting has shown rapid growth since last year. International lighting manufacturers Philips, Osram, GE, Toshiba, Mitsubishi Chemical, Sharp, Panasonic have already competed. In the field of plant lighting, the beginning of the exhibition.

For the creative light of LED light strips, you will not miss this tempting market, start to plant plant growth lights, and continue the customized route to choose the most suitable band according to different plants.

“Currently, environmental pollution is severe everywhere in the world. Although the cost of plant growth lamps is high, it is still a big trend in the future. Therefore, we will use plant growth lamps as the company's next key layout object.” Zhang Bing finally mentioned.

It is believed that with the arrival of the national “13th Five-Year Plan”, the market prospect of LED plant growth lamps will be more extensive.

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