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LED weight will exceed 30%
Wang Donglei, Chairman of Dehao Runda, said at the 2010 annual performance online briefing held on April 18th that “the company’s business strategy in 2011 is to continue to maintain the stability of the small household appliance business and vigorously promote the LED business, along with the company’s Wuhu LED industrial base. The gradual release of production capacity and the expansion of the LED display business (mainly based on Shenzhen Ruituo), the proportion of the company's LED business in the main business will gradually increase, it is expected that the proportion of LED business in 2011 will increase to more than 30%. The LED business has higher profitability than the traditional small household appliance business, and the company's profitability will be fundamentally improved."
Jiang Yunzheng, general manager of Dehao Runda pointed out that in 2010, the company's LED business realized operating income of 364 million yuan, an increase of 111.83% over the previous year. The main reason for the increase in operating income was that the company's display screen and LED street light business had a larger margin than the previous year. increase. The gross profit margin of LED business reached 29.58%, and the profitability advantage of emerging industries was highlighted.
Regarding the adjustment of the local government's MOCVD subsidy policy, Wang Donglei believes that “as far as our investment plan has not been affected, there is no adjustment to the plan to purchase 130 MOCVD. We insist on improving the layout of the LED industry and maintaining the current advantages. As soon as possible, build a higher level of competitive advantage in the industry."
Wuhu project will be put into production
Wang Donglei introduced, "The total investment of the company's investment projects in Wuhu is about 1.6 billion yuan, which is divided into three projects: LED chip, LED package, LED lighting, etc. plus 100 MOCVD equipment announced by the company in July 2010. The investment is about 1.8 billion yuan, and the supporting liquidity is about 600 million yuan. After the above three investments are completed, the total investment of the company in Wuhu will reach 4 billion yuan."
Degang Runda Vice President/Financial Director Zhang Gang introduced the implementation progress of the company's three fundraising projects in Wuhu. Among them, the LED chip project has completed 72% of the planned investment by the end of 2010. It is expected to reach production in September 2011; the LED packaging project has completed 31% of the planned investment, and it is expected to reach production in December 2011; the LED lighting project has been completed. 10% of the scheduled investment is completed and is expected to reach production in December 2011.
In addition, Dehao Runda has established a subsidiary in the company, “Jie Dehao Optoelectronics Technology Co., Ltd. (subject to the name approved by the industry and commerce department)â€, with a registered capital of RMB 300 million, and Dehao Runda invested RMB in its own funds. 240 million yuan, accounting for 80% of the registered capital. Partner City Investment Holdings Co., Ltd. contributed RMB 60 million, accounting for 20% of the registered capital. The purpose of setting up a subsidiary in the company is to use the advantages of traditional industries such as chemical and glass in the local area to produce brackets and transparent glass parts that are compatible with LED devices and LED lighting products, and to match the LED industry base of Wuhu. At the same time, we will cooperate with local state-owned enterprises to jointly expand the sales market of our company's LED products.
Competitive Advantage
Wang Donglei pointed out that the future competitors of Dehao Runda LED business are mainly LED-type companies in Taiwan and mainland China. Compared with competitors, Dehao Runda's competitive advantage is mainly reflected in:
(1) Advantages of core technology, the company's LED epitaxial wafer and chip partner Korea EPIVALLEY company has the core technology of LED upstream extension and chip production. The company cooperates with its patent sharing and cooperative R&D to enable the company to master the independent core of LED chip manufacturing. technology.
(2) Business synergy, the company's existing small household appliances business sales channels, market experience, large production management experience and other competitive advantages will provide strong support for the company's LED business development.
(3) Cost management advantages, the company can use the cost management experience of small household appliances business, so that the company's LED business can achieve efficient cost management.
(4) With the complete industrial chain advantage, the company will form a complete LED industry chain for growth, chip manufacturing, packaging, lighting and display, which can greatly reduce the cost of LED application products and provide a package solution for LED lighting.
(5) The government's all-round support advantage. At present, the global industry competition pattern of the LED industry is the three pillars of the United States, Japan and Europe. South Korea, the mainland and Taiwan are catching up. There is still a certain gap between domestic enterprises and international leading companies. 
Dehao Runda: LED proportion will increase to more than 30% this year
[High-tech LED News] Recently, Gaogong LED reporter learned from Dehao Runda (002005) 2010 annual performance online briefing that the company's LED photovoltaic industry bases in Wuhu, Yangzhou and Dalian will have capacity release this year, LED business This year, the proportion of the main business will increase to more than 30%.