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According to the relevant data of the authoritative department, the total sales of the domestic lighting industry in 1999 was 45 billion yuan, reaching 55 billion yuan in 2000, 68 billion yuan in 2001, and 80 billion yuan in 2002, which was 20% for four consecutive years. Increment. As of December 2003, the total output value of the national lighting industry is close to 100 billion yuan, of which the household lighting market accounts for 30 billion yuan, an annual growth rate of 20%. It is estimated that from 2004 to 2007, the domestic lighting product consumption capacity is about 1100. 100 million yuan, 130 billion yuan, 150 billion yuan and 180 billion yuan. In 2006, the household consumption was 40 billion yuan, and in 2007 it was 50 billion yuan.
Manufacturer: Home lighting industry "the scenery is good here"
The above information is the development of the entire lighting industry. In a series of figures, the growth of home lighting is particularly rapid, and the market prospects are particularly broad. According to the survey, in 1986, the average household consumption per household in the country was 6.49, and in 1996 it was 13.89. With the expansion of per capita housing, this trend is still increasing. While changing one room and one lamp to one room and multiple lights and increasing local lighting, the lamps used are gradually developing from low to medium to high grade, and the demand for civil lighting will continue for a long time. The development of rural urbanization will also be greatly improved. Therefore, the demand for residential lighting is still one of the most important markets for some time to come.
Huge business opportunities have tempted manufacturers from all walks of life to compete for the cake of the lighting industry. TCL, Xoceco and other home appliance giants have invested or are investing in home lighting, in the hope of forking a piece of food. “The usage has doubled in the past ten years, and these years are still growing. Over the past decade, the unit value of products has increased several times or even dozens of times. It can be inferred that the growth of home lighting is constantly increasing several times. Doubled." Wu Changjiang, general manager of Guangdong NVC Lighting Industry Co., Ltd. told reporters, "The tremendous growth of this industry has attracted various lighting companies and many IT and home appliance companies to join the home lighting industry."
More than two months ago, a marketing management consulting organization in Xi'an conducted market research on more than 1,300 consumers in 20 major cities across the country for more than two years, and submitted a detailed consumer survey report for the Chinese lighting (lighting) industry. . According to the report, consumers are paying attention to style and light price when purchasing lighting. The trend of lighting development is: functional subdivision, such as student lights, writing lights, emergency lights, fluorescent lights, neon lights, dinner lights and floor lamps of different heights, etc.; high-tech, such as no strobe lights, 3 wavelengths Lamps with protective vision and radiation far-infrared lights have begun to appear in the market; multi-functional, such as bedside as a light-sensitive telephone self-control lamp, with a music box table lamp, etc.; energy saving and environmental protection; pay attention to design; These show that lighting has become the new symbol of the development of China's lighting industry.
Consumers: Home furnishings "fish and bear's paw"
At the consumer's end, the home is equipped with a "price-performance ratio" that pays attention to functional functions. At the same time, it also emphasizes the "special sentiment" that art and the inner needs need to reflect. "I want the fish to be the bear, I want to", both or in many ways. Got it.
It has been learned from the relevant departments that, in recent years, the lighting market has focused on the effects of power, styling, craftsmanship and application of new technologies, and the transformation of materials. The consumer demand in the home lighting market has also presented new The development trend. These trends are as follows: functional further subdivision; styling is artistic; design is advocating nature; color is increasingly rich; combination use is becoming increasingly popular; application is high-tech, multi-functional, energy-saving, and environmentally friendly. Wu Changjiang believes that these trends are the main development direction of home lighting in the present and future.
With the acceleration of the pace of life and the increasing pressure of work, the family, as a place for modern people to rest and live, is also concerned and valued by people. The living room becomes a personalized space that shows the master's thoughts, feelings, culture, and aesthetic appeal. Home lighting is no longer a simple lighting, but a need for an emotional life. The styling, style and color of the lamps are becoming more and more sophisticated, and more and more artistic effects are pursued. Mr. Liu from Beijing Yuanzhou Decoration Planning Department told the reporter that in the specific home layout, people pay more and more attention to the unity of lighting and room style, and the function of lighting will be increasingly subdivided: the appearance of lighting tends to be natural. It satisfies the psychology of people returning to nature and returning to nature. Lamps with certain emotional characteristics are generally loved by consumers.
"At the same time, consumers' demand for home lighting has also shifted from medium to low-end to medium-to-high-end, and the quality of lighting has been increasingly valued. The price is no longer the only standard for consumers to choose lighting, and the brand has become a new bright spot for consumers to purchase home lighting. "Mr. Liu's statement is quite agreeable in the industry.
Market share: leading brands trying to provide solutions
Industry authorities also pointed out that in the domestic home lighting field, there are widespread problems such as small scale, excessive dispersion, and lack of strong brands. This is accompanied by the continuous improvement of consumer consumption levels, the growing consumer psychology, urban construction and The indoor decoration of residents is not reduced, and lighting consumption will become increasingly branded. Home lighting will be the same as other home appliances, from product competition to brand competition.
In this new round of competition, NVC Home Lighting will give full play to its brand advantage, relying on large-scale and standardized operation to improve the cost-effective competitive advantage of products; relying on quality services to increase brand added value. Make full use of NVC's advantages in product development, product manufacturing and channels, complete the "product grafting" and "channel grafting" of home lighting, integrate series resources, and quickly open the distance with other home lighting brands in a new round Obtain an absolute advantage in the competition.
“We have taken advantage of our brand, quality and channels to provide consumers with comprehensive solutions in the field of home lighting, which is also a contribution to the industry.†Wu Changjiang said, “The prosperity of home lighting promotes competition among enterprises. Consumers will also get more benefits and achieve their dreams more satisfactorily."
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