As a competitive product of the Electromechanical Division, Delta has devoted great efforts to the frequency converter . In the past 15 years, innovative products have emerged in an endless stream, and the frequency converter has gradually become “ really effective ” – Delta has been among the top five in China's low-voltage inverter market. It is also the only Chinese brand among this list. Although Delta Electronics Co., Ltd. has successfully expanded its products to sports and control categories, the status, role and progress of its inverter are still among the many brands in the market. At the beginning of this year, Delta also strongly launched the C2000 series of high value-added celebrity products. In just half a year, it received good market feedback. It is believed that it will promote Delta's high-end inverters. In an earlier interview, Delta Electronics Co., Ltd. Mr. Jin Daling, Product Manager of Delta Group's subsidiary, Dentsu's inverter, shared about Delta's inverters.

Wind and rain will lead the way for 16 years

Since its inception in 1971 , the Delta Group has spent nearly 40 years and has become an influential multinational group in the industrial field. In Delta’s many global business areas, the Electromechanical Division is a “ rising star ” .

In 1995 , Delta's Electromechanical Division entered the market with its drive products and quickly relied on inverters to gain a firm foothold in the Chinese market. After 16 years of development, the Electromechanical Division has not only successfully expanded its product line to sports and control. Products, inverters have also grown into the mainstay of the Electromechanical Division. In recent years, Delta has been among the top five in China's low-voltage inverter market, and is the only Chinese brand to rank among them.

In 2008 , when the global economic crisis broke out, many world-famous companies all shrank to the front. Delta not only did not slow down but instead stepped up its investment in China. According to the information released by the Ministry of Commerce in 2009 , only Delta Group's Wujiang plant to China in 2008 ranked the largest 500 foreign-invested enterprises 219, a significant jump compared with 73 292 in 2007. in 2009 in the context of the economic crisis, the Taiwan Electrical and Mechanical business still achieved double-digit growth Excellent performance, as one of the pillar products of the Electromechanical Division, the frequency converter has made great contributions to this beautiful achievement. For 2009 , we can achieve such good results, Kim believes that the main benefit from the elevator, injection molding machine, from Emphasis on the vigorous promotion of the project area and the effective entry of some new products in the market, has achieved a good customer recognition.

Delta's inverters have always maintained a good growth. In 2010 , the overall environment continued to improve. Delta inverters also set a higher growth target and continued to expand the application scale. Although the set goals are very Challenging, but Manager Jin is full of confidence, he said, “ Current progress is smooth and much better than expected results, but we are concerned with more customer value and longer-term growth. To ensure sustainable development in the coming years, we will We will continue our efforts in deepening industrial research, new product development, providing solutions, brand promotion and services. "

Effectively innovating the C2000 shocking market for celebrity products

Delta pays close attention to market demand, closely follows the pace of technological advancement, and will introduce new high-value-added products each year. Through continuous innovation, it will provide customers with more added value and grow with them.

Since the beginning of 2010 , Delta has launched another heavyweight star product , the high-order magnetic field vector control universal inverter C2000 series, with its lightning speed, successfully integrating control and drive, and built-in CANOpen. The communication capability of the main station makes the C2000 series a truly high-value inverter integrating the three cores of control, drive and communication. The technical characteristics are very prominent. Moreover, the C2000 series incorporates many new design concepts and market requirements. From the beginning of the listing, it has received extensive attention and praise from the market.

Shanda is currently being held across the country, "Chilean leading machine Rui move China --2010 Delta Automation tour", the star product C2000 product is one of the most watched, at every stop of the tour, guests will have a lot of performance , parameters, applications and other issues in consultation. C2000 series of products with FOC control as the core of high-performance variable frequency drive technology, its diversified drive control and modular design, rich industrial applications and simple maintenance of low failure rate self-diagnostic features , With deep market price competitiveness, and can be widely used in large-scale fans, pumps, winding equipment, air compressors, machine tool equipment, precision machining centers, food packaging, medical equipment, printing and dyeing equipment, elevator lifting and other industries.

Although listed only for half a year, the C2000 has made good progress in some industries, such as lifting, paper making, and engineering projects. The C2000 has built-in large-capacity PLC control capability, energy recovery technology, and high speed on site. Bus technology, precise speed synchronous control technology, as well as flying shears, retractable volume technology, etc. will surely become another bright spot for Delta inverters.

Insight into trends and grasp more opportunities for development

In Delta’s corporate culture, “ quality, innovation, cooperation, and agility ” are all in one, which together achieve customer satisfaction. For agile, Delta’s interpretation is “an insightful trend took hold of the new machine ” .

In the " two sessions " of the country in March this year, the government proposed a policy of " adjusting the structure and benefiting the livelihood of the people " . The manager of Jin believes that the country's vigorous efforts to promote economic restructuring, promoting energy conservation and environmental protection, and a low-carbon economy are bound to be within a certain period of time in the future. The application of energy-saving technology products brings huge business opportunities. Delta will certainly seize this opportunity to meet its market needs and give full play to its strong advantages. It will provide its customers with the best products, services and technical support to jointly upgrade the industry and improve people's livelihood. Contribute our strength.

This year is the last year of the “ Eleventh Five-Year Plan ” . Although energy saving and emission reduction work in the first four years has made important progress, the national energy consumption per unit of GDP has decreased by 14.38% , but it has been reduced by 20% compared with the “ Eleventh Five-Year Plan” . There is still a large gap between the target, especially in the third quarter of last year, with high energy consumption and rapid growth in high-emission industries, a small part of the backward production capacity has been eliminated, the decline in energy intensity decline has even slowed down, and the energy saving and emission reduction situation is very high. Severe. Delta also had an early insight into this trend. Jin said, “ We have seen from recent information that the task of completing energy-saving and emission-reduction is still very arduous, and the country’s policy orientation has been increased. This gives energy-saving applications for inverters. The business opportunities are huge. In addition to the transformation of old equipment and old business opportunities, the application of frequency conversion energy-saving technology for new equipment has also been widely recognized. In the past so many years, the vast majority of inverter applications still apply its speed and convenience of automation and automation. The characteristics of network control simplify the mechanical transmission mechanism and improve the level of factory automation management. The application of energy saving has increased rapidly in recent years, and our products are also increasing. Well this trend, to help customers save a lot of energy and power costs. "

From the perspective of it, Delta seizes the pulse of the market, seizes the needs of its customers, continues to innovate, and relies on the strengths of R&D, manufacturing, and service to meet the needs of its customers.

The road to branding has drawn a world-class green image

In the field of power supplies, Delta has long been a world-famous brand. However, Delta is not satisfied with this. Especially in the field of industrial automation, Delta’s self-brand development strategy is set to be very long - term — became a Chinese creation. World-class leader in industrial automation.

On June 18th , at the celebration of the 10th anniversary of the establishment of Delta Electronics’ Wujiang Plant Site, Delta’s high-level executives declared that 2010 is Delta’s brand year, and Delta’s promise to become the world’s top “ Green-Energy Solution Provider ( Energy-Saving) Solution Provider ) ” , through the well-known electromechanical, telecommunications power supply and UPS and other related business units operating in the Chinese market, will launch Delta’s brand from China to the world; at the same time, it also announced the official opening of the Wujiang Research Center and promised to continue Increase investment in R&D resources, design and manufacture products that meet market demand and contribute to the nation's society with more advanced technology, and go hand in hand with world-class brands.

In terms of frequency converters, Manager Jin recalled his own development path: Delta has about 20 different inverter series, which are used exclusively in the industry, such as door control type, special type etc. in the elevator industry, and the press industry. Plastic / air hydraulic machine-specific, etc.; there are different functional product series, such as high-order magnetic vector control type, general-purpose vector type, high-functional and simple type, etc. - rich product series, not only in the industry is almost rare, but more For the major industry customers to provide the most reasonable selection, but also painted a practical and efficient with a beautiful green map. Of course, this also laid the foundation for today's Delta brand.

Talking about the brand, Jin Manager also told us a story: In recent days, the 2010 national auto show road show has arrived in the northwest of China, where energy is abundant and industry is booming. Experienced experts in a press factory Tatsu engineers said: Although China's plastics industry has great potential for development, but energy-saving, high-efficiency, high-speed, precision products are not much, there are still a lot of articles to do. I noticed that these products and solutions, Can achieve 30% to 60% of the overall energy-saving effect, stronger than Europe and the United States brand. Zhongda knows about us, the depth of service, it is difficult for foreign manufacturers to achieve. I hope you Delta's show car can take China All over, it's best to go abroad!

In fact, the road to branding is long and difficult, and it is never reached in one day. However, we have seen that Delta is using professional and unique industrial control technology, leading innovative products and in-depth integrated solutions to help users achieve economic transformation. And industrial upgrading, but also step by step to the actual goal of their own brands to step forward, go solid and powerful.

“ Innovation ” is the word most mentioned by Delta in planning products and brand building. The state is also introducing various laws and regulations to encourage corporate innovation. However, any innovation can only grasp the trend and do things right the first time. Achieved success. Delta upholds the trend of insight, an effective and innovative corporate culture, constantly rushes out of the way, step by step to the top brands in the world – and they are so robust, isn't it right from the beginning?