In July, Jiaozuo experienced a "sauna fever" in the double heat and heat, and really experienced the taste of a "grill". Although there was a brief cool after the typhoon crossing, the continuous high temperature and the alternating of rain still made people The emotional noise is nowhere to be released, and the recent wave of marketing games of Oaks Air Conditioning has brought us a refreshing feeling.

The style poster of the style of Qiqi Aux is very "solvent"

The hot festival has always been an indispensable communication “position” for major brands in traditional marketing. As a leader in the air-conditioning industry, Oaks has a self-contained style in the creative output of the solar terms. Throughout the industry, the form of the festival's spread of the festival is mostly “salvation broadcast”. In contrast, the recent “playing method” of Oaks air conditioners is indeed remarkable.

(According to the official release of the Oaks air conditioning screenshot)

After the heat, Oaks air-conditioning has taken a different approach, combined with the IP hotspot of the World Cup schedule, cleverly linked the Oaks brand to the World Cup, allowing consumers to ignore the high temperatures brought by the summer heat from the visual theme, and focus on the World Cup. And naturally put the Oaks air conditioner into the scene, it must be said that such a small summer poster is indeed very "cooling" effect!

(According to the official release of the Oaks air conditioning screenshot)

Summer, heat is also divided into size in the heat, small at the beginning of the month, big in the middle of the month, and now the heat is still big. In other words, the heat is coming, and the hottest time is up. So what is the "big heat" of Oaks air conditioners? As shown above, the indoor and outdoor are separated into two worlds, the outdoor sun is hot, the indoor green is lush, and the color change of the body of the beast and the beast is different. This is not a bad idea.

It is worth mentioning that the outline of this indoor scene is actually built with the Oaks lady air conditioner, and the clever thing is self-evident. The theme copy of the title: the heat to the sun, three volts, the air conditioning under the bottom of the good cold. "This set of cooling and noise reduction of the Oaks air-conditioning poster, so that users feel the moment cool.

Connecting with the international culture Oaks to serve people with "courtesy"

Speaking of festivals like the International Kissing Day, the public must think of the fun of Durex and Okamoto for the first time. However, Oaks boldly innovated and played a "fresh 暧昧" on the International Kissing Day. It is neither a moment nor a generous avant-garde. User comments: As an air-conditioning brand, Oaks plays such a festival implicitly and freshly. It is a hidden "master"!

(According to the official release of the Oaks air conditioning screenshot)

In addition, Oaks also released a group of H5 on the day of the birth of the "Human First Air Conditioner", starting from the daily life of human beings and carefully observing the importance of air conditioning in people's lives. From the first air conditioner to the evolution of smart air conditioners, we have cleverly implanted information such as Oaks products, technology and Oaks Smart Factory to pay tribute to history with technology and strength.

(According to the official release of the Oaks air conditioning screenshot)

Creative gameplay "spreads everywhere" Oaks marketing strategy has achieved results

Since the end of May, Oaks officially announced its brand upgrade strategy, and its strategic improvement at the marketing level has begun to show results. In addition to the above marketing strategies, Oaks' diversity in marketing layout in recent years is also obvious to all. Including the Mountain Frog Music Festival, AUX RUN, fashion entertainment events, film marketing, joint cross-border, etc., through a variety of young, fashionable and healthy ways, the signature of the Oaks air-conditioning is implanted in the hearts of young people, and the brand rejuvenation is regarded as the difference point. To make more consumers accept and recognize.

The current consumer market is in the new stage of user consumption upgrade. The consumer groups are mainly young people after 80s and 90s. The requirements for quality and performance are getting higher and higher. In addition to strengthening the marketing strategy, the head of Oaks also said that they will From the user's point of view, pay more attention to the convenience of product use and the degree of integration with the home. With the development concept of “only young people know the young people best”, I believe that in the future, Oaks Air Conditioning will not only be successful in marketing ideas, but also stand on the top of the industry with bold thinking, excellent technology and first-class quality.

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