Samsung's recent LED action frequently demonstrated the intentions and ambitions of multinational electronics giants to plough the LED market. Following the strategic cooperation between Samsung Zhouming, Hanyuan became Samsung's strategic partner once again. The two sides signed an agreement on April 10 to establish a comprehensive strategic partnership.

As we all know, Samsung is an international electronics giant, and its achievements in the electronics field have been inseparable. With its strong technical strength and brand advantages, the industrial chain can be continuously extended and expanded. At present, LED business has become an important strategic area of ​​Samsung Electronics. one. Under the support of technology and brand advantages, Samsung LED quickly occupied the high ground of the LED industry chain and became one of several major international high-end chip and light source suppliers. In the industry, it has pioneered the development of high-efficiency medium-power PKG products with 7% improvement in performance, leading the industry in LED light source products, and has now been mass-produced, with a complete product line that can meet the needs of various indoor and outdoor lighting and other terminal applications.

Relatively speaking, Hanyuan lighting is a trump card in the field of e-commerce. Users familiar with the e-commerce brand are no strangers to this, and the growth rate of Hanyuan is also very fast. Only after five years of real investment in e-commerce has it grown. For the lighting "E-commerce first brand", for three consecutive years, Tmall Mall lighting source category and LED lighting sales "champion", popularity has soared, becoming the star brand on the e-commerce platform. With the continuous explosion of the Tmall flagship store, the Hanyuan brand has begun to show off its edge in major e-commerce platforms, including JD.com, Amazon.com, Suning.com, Yihaodian and Weipin.com. The speed of such growth does not depend on the temporary outbreak of luck, but rather the guarantee of product quality and service. Only then will the brand's reputation and influence be precipitated.

The strategic cooperation between Samsung and Hanyuan aims to strengthen the in-depth cooperation between the two sides, using their complementary advantages, and constantly improve the industrial chain, so as to achieve the purpose of expanding the global LED lighting market. Both parties will give each other the greatest degree of support, including but not limited to technology research and development, product production, marketing, and brand promotion, based on the principle of mutual benefit and common development.

Samsung promised to provide Hanyuan with strong support in terms of technology, price, quality, delivery, and credit in market development. Hanyuan will also use its fully-fledged e-commerce channels to rapidly promote Samsung's LED products to the mass consumer market, let Samsung LED go down the cloud, become familiar to more end-users, and complete the “last mile” of brands reaching the consumer field. To achieve a win-win situation for both parties.