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At the same time, Yesterday, “Learnings opened up†LeTV large screen advertising communication will be held in Beijing, LeTV and TCL both sides of the high-level attended the meeting, the two sides jointly announced: LeTV will exclusively operate TCL's all boot ads Resources, it is expected that the total advertising revenue in 2016 will exceed the threshold of hundreds of millions, creating China's largest smart big-screen advertising platform. 
At the same time, LeTV also stated that during this year’s 414 Ecological Free Day, LeTV’s total sales of ultra-television exceeded 509,000 units. At the same time, by the beginning of 2016, the cumulative sales of Super TV exceeded 5 million units, and LeTV’s sales target for this year was 6 million. Taiwan, ready to seize the first three smart TV, and even the first in the industry, if this goal is achieved, LeTV as the amount of super TV will exceed 10 million units. 
In addition, big-screen advertising is not just a product that starts video, but also can cooperate in more levels, such as brand area, boot + micro-film area, multi-screen live broadcast cooperation, etc., can better make the value of marketing play To the maximum. 
At the same time, LeTV is also hoping to develop new monitoring standards for large-screen marketing effectiveness research through the uniting of various entities in the big-screen advertising ecosystem, and promote the development of transparency and standardization of the large-screen advertising industry. 
LeTV will exclusively operate all TCL boot ads
At the end of last month, LeTV had announced that it would jointly unite TCL with the Nuggets Cinemas. TCL’s global broadcast and LeTV Super TV will be synchronized with movie theaters. As the two top TV brands, their cooperation will A great extent influences the development of the entire smart TV industry. It is understood that TCL already has 13 million smart TV home users and maintains a 30% annual growth rate. LeTV has more than 5 million smart TV home users and will reach 10 million this year. After cooperating with TCL, LeTV will be able to cover 20 million large screens and 70 million television viewers behind it, and it will be a high-value audience that traditional television is difficult to cover. According to the latest data, LeTV’s Q1’s advertising revenue increased by 545% year-on-year, and LeTV’s large-screen advertisers increased by 557% year-on-year, and LeTV’s Q1 average weekly orders exceeded 10 million. It is worth mentioning that the single-customer orders for LeTV's large-screen ads have exceeded 20 million. For LeTV and TCL, the cooperation between the two parties is not only the cooperation of a single product, but also not only the cooperation of an advertising agency, but a comprehensive and in-depth cooperation across the ecological cross-industry chain. TCL hopes to cooperate with LeTV to jointly tap the value of smart TV's advertising marketing to help the industry quickly move towards standardization and scale. LeTV and TCL will have a stronger chemical reaction through deep cooperation and complementary resources with each other, which will have a powerful impact on the entire smart TV industry. It can be said that a new large-screen marketing has been created. trend.