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Everyone will notice that the number of smart TV brands on the market is close to the number of car brands. The traditional color TV manufacturers are Hisense, Skyworth, TCL, Changhong, Konka, etc.; Internet manufacturers have music, millet, storm, small whale, etc., of course, there are screen makers or custom manufacturers of TV brands such as BOE, Wai Ke and so on. In addition, there are a number of other non-mainstream brand manufacturers who guerrillaly attacked the 4th and 5th markets and Taobao. 
What kind of love mango TV?
On February 22nd, Mango TV teamed up with China Everbright Fund, Skyworth, and Gome to launch IMGO TV, involving 32 to 65 inches. Mango TV has carried out product sub-divisions such as Qingmang and Xingmang for the needs of different consumers, and uses the MUI5.0 operating system based on TV OS.
As a partner, Everbright's preferred fund is a mango TV investor. Skyworth may provide cooperation in TV R&D, sharing of process structure resources, and joint procurement of screen and body products. Gome is a sales channel and has obtained Mango TV's priority sales rights and partial pricing rights ( Joint Customization). On the sales side of the market, both the online and offline lines are activated, the Tmall is focused on the line, and GOME follows the line.
From last year's several rounds of rally to the launch of a physical TV set, Mango TV tells everyone: Mango is hard!
How about love mango TV?
We experienced a new prototype of mango on the day.
From the appearance point of view, it seems to be very similar to a Skyworth section. Of course, at the beginning of the article, the homogenization of TVs has gone deep into the bone marrow, so there is nothing fussy about this appearance crash. It can also be understood that, according to common sense, a TV set must be re-opened to mold design, a set of molds must be 300-500 million yuan, and in the case of time constraints, professional mold service companies will demand higher prices, and now raw materials This is even more so in the case of rising prices. If you borrow directly from the peer's mold, you can save this cost.
At the meeting, Ding Zhicheng, the boss of Mango TV, did not propose the human resources status and operation mode of its TV R&D. General speculations that United Skyworth can share Skyworth's R&D human resources and R&D experience. It is very economical to bring in and share this way.
In addition, the television did not tell where it was produced. Obviously it will not be a big brand maker, nor is it likely to be a Skyworth plant (many of Skyworth's machines are also outsourced), and it is estimated that they may be made by manufacturers such as Sino-Singapore, Weike, and KTC.
Remind the next netizen, if it is a new technology, you can quickly buy this company's stock, perhaps the stock to make money, and then come back to buy a mango TV.
System operation, the interface design style is mango, color tone to maintain a unified, reasonable menu design arrangements, control more smooth.
In terms of sound, it belongs to the conventional speaker configuration in China and is quite satisfactory.
On the display screen, the person who found the mango did not give the answer on that day, but it was supposed that it would not be the best screen for this size segment. 
Mango continued to strengthen its uniqueness on the day. But objectively speaking, it is better or worse. The benefits are obvious, and the exclusive content has its own characteristics. After so many years, Hunan Satellite TV has accumulated a lot of mango powder, which has a positive effect on the brand and the early development of the television market and the rapid increase in volume. However, we must also note that smart TV is an open platform, and the user's demand for video content is not single. At present, Mango faces the challenges of programs such as Zhejiang Satellite TV, Jiangsu TV, and Dragon TV in terms of content, and viewers and fans have been diverted.
For viewing video content, users prefer to use one account to see more of what they want to see on a single platform. This point, I feel Tencent, Ali's content is more abundant and more able to meet the diverse needs of users.
The four kings of Abacus played loudly on the same day, and the four partners declared themselves "four kings" in an attempt to demonstrate the perfection of cooperation. However, it is clear that each has its own interest starting point. 
Gome obviously also has its own abacus. As a powerful home appliance channel provider in China, Gome has a huge number of sales outlets across the country. If Mango TV needs to complete sales tasks in a short period of time and hand over a qualified questionnaire to financial investors, it is obviously inseparable from such a terrific ground force as Gome. Scale action. In addition, in the past few years, Gome is also adjusting its strategy to conduct full-scale operations for some brands, such as Sanyo TV's style customization and sales planning. Therefore, for Gome, a customized sales of Mango TV is also very familiar, and it can also contribute cash flow and make the desired performance.
However, to give Mango TV a reminder, the current online and offline price wars are frequent, 32, 42, and 55 inches are used by various manufacturers as a machine for bargaining, and it is clear that the listing will inevitably become synonymous with low prices. It is recommended that Mango TV be prepared.
On the one hand, mango is urgently required to be measured in a short period of time. It stands in the color TV market and proves it to leaders and investors. On the other hand, facing the rising price and the cruel price shopping in the upstream, we must not forget how to ensure its overall brand tone. Sex, product quality is not discounted?
Moreover, after-sales service is also an important issue that cannot be ignored. This is a dialogue with the consumers in the nearest distance. In case of poor handling, reputation and reputation are even more challenged.
There are other issues. The systemic problems of Mango TV and potential changes brought about by possible supervisory personnel arrangements are also a factor in its success.
According to current capital routines, the possibility of a separate listing may not be ruled out, but it is not an easy matter to be able to turn a TV.
Mango brand television: Can price wars become a good quality TV?
In the smart TV industry, new recruits have come in. The consumers also have one more choice: that is, the IMGO TV, which is simply a mango TV. The most prominent content is its own exclusive content. Where are my father, I am a singer, happy camp, every day, flowers and teenagers, and Hunan TV's popular TV shows. With the joint efforts of Mango TV and Skyworth, it is clear that Skyworth is making more money this time than other TV manufacturers. Because in addition to the possible sharing of technologies and resources (both cooperation and potential competitors, there will certainly be many reservations), through cooperation, Skyworth can get the exclusive content resources of Mango TV. In the past, when mango TV was co-operating with traditional manufacturers, these contents were clearly marked. Skyworth can now get a lot of exclusive content in the name of cooperation, and more content differences with other manufacturers.
With many brands and models, behind the seemingly lively market, TV homogenization has become a prominent issue. Whether Mango TV can find its own differentiated selling point will obviously become an important factor for its future success.
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