Legendary word-of-mouth masterpiece

There are not many good VR experiences, but as long as it is good enough, it will be hard to be surpassed in this mediocre world – even if the technology and hardware are just as mediocre right now.

The VR art installation "In the Eyes of the Animal" of the UK studio MLF (Marshmallow Laser Feast) has enjoyed great popularity since the 2016 Sundance debut. However, because of the limited number of audiences who can really go offline to experience the scene, In fact, there are not many people, including those in VR industry who have the opportunity to appreciate the gracefulness.

Recently, the animal's magical world “In the Eyes of the Animal” finally landed in Gear VR. Although the threshold of experience is still better, it is always more convenient than going to the forest or the British Museum in the UK’s Lake District. VR is still useful.

Choose to be an ancient insect, or a handsome owl

The style of In the Eyes of the Animal is very indifferent. From the interface design to the entire space, the “drawing style” has a world-class epitome of episode. It's reasonable to think about it: Insects or other animals that existed on the planet earlier than the Mankind's dry years, attitudes toward the world are more calm and reasonable than humans, and they can be impulsive, random, and logical like humans. confusion?

Four choices: mosquitoes, crickets, frogs and owls.

Each species is eye-catching and noble, and they use whispers to gently tell you about natural history and evolution, to examine and think about this world as an ancient species' existential reality and a unique biological perspective.

To me, what I like most is the perspective of mosquitoes and owls. The former flowed through the firefly, allowing humans to understand the "air flow and the shape of the leaf sound." And beauty is unbelievable. Can not help but wonder: As an ancient species, the evolution of the reward is to be able to learn "selective vision", see the air see the sound can not be excessive, selective ignorance of the mess brought about by human beings is called the true nature.

The frogs crouching in the water, the world is generally black and white gray, but not entirely, these black and white ash still have 3D information in the color, such as the surface of the algae, different three-dimensional surface will show from violet to ink color Gradual, indeed advanced.

Regarding the pull-wind structure of Yan Fu's eyes, we have heard about it in biology classes. However, it is still impossible to rely on imagination to experience what exactly is like “transparent tall beech” or “the dynamic ups and downs of the 3D shrubbery”. This incident shows that human imagination can neither compare to the insect world, but also often provides erroneous cognition for self-righteousness. Solving this problem is unlikely, and relying on technology to correct mistakes from time to time has a certain effect, such as the VR experience.

The world of owls is a purely stream of consciousness. All the colors associated with high-level humans can be imagined together in a simple shape. When these round, different-sized color blocks are combined in the most Athens way, When we read the world around us in a stream of consciousness, we as humans probably understand something like this: The world in each species' eyes is different, and those who can read the world in an advanced, abstract, stream of consciousness. The species, at least in terms of visual evolution, are much more advanced than those that are surrounded by chaotic, disturbing, and forced-seeing worlds.

Virtually a forest through multidimensional data collection

In the Eyes of the Animal was originally an art experience commissioned by And Festival commissioned by MLF in the Gricedale forest in the Lake District in northern England. The visitors to the area or the children participating in the summer camp can use this experience to understand how other species deal with optical information. At the same time, they also give people a chance to reflect on their own views and perceptions of nature.

The MLF used the Faro X330 Lidar scanner to scan the Grizedale Forest extensively and acquired up to 800 million sets of data for screening by the computer during real-time rendering. The entire project needed to use Lidar scans, CT scans and optical scans simultaneously. These techniques use different procedures and applications, so each scene contains data from a variety of different methods, including high-resolution CT scans of forest insects and animals. The studio needs to coordinate all these technologies together and use it, and integrate the data collected by each data source. The above process uses a large number of drones to shoot 360 degrees.

Especially worth mentioning is the handling of sound effects in this experience. The MLF studio works synchronously through the interaction between the real-time visual engine and the audio engine. The visual engine provides position data and head tracking and positioning from the VR heads, synchronizing the audio information, thereby mimicking a natural auditory function and creating a pass. The technique of tracking the head movements of the experiencer in 3D space defines the sound they hear, making the sound surround the experiencer in a 360 degree environment, and can automatically track the sound according to the rotation of their heads.

When we introduced the MLF experience earlier, we mentioned that this sound device is similar to a system in which bats receive audio. With the host-side VR heads and these immersive audio devices, the audio can be directly transmitted to the human body's bones and muscles system. The audience can thus feel the vibration of the body. With the view from mosquitoes or cockroaches, you can experience the real body when flying. The induction is a very complete sense of immersion.

Unfortunately, Gear VR cannot achieve this experience.

Communication path with nature

In the Eyes of the Animal is undoubtedly not a practical experience similar to “VR+Adult” and “VR+Present”. Therefore, it is not only a niche, artistic, but also suitable for art installations in the English forest or Sundance, and its cost and experience threshold is certainly not for profit.

However, from the point of view of "marketing", this experience has achieved one of the best "marketing" approaches to human relations with nature.

Human cognition of nature never distinguishes between true and false because our natural cognition is based on the subjective perspective of the objective world. Popular science works such as the “Insects” we love to watch are all the result of human observation of nature for a long time. Asked the insects how to see it?

Although the perspective provided by In the Eyes of the Animal is not always the way animals look at the world, it is indeed the picture that humans have escaped the flat world, and the results of the first demonstration in VR technology in a 3D environment. The audiovisual methods, awareness and thinking it provides are unprecedented. Refreshing is not the purpose of this experience to be achieved. Learning to be silent like animals, learning to look on and learning to see the world can open up the audiovisual of another universe.

As the whisper of the owl in the experience: I see you, clearly, but you don't see me. Just silence...

This is a good example of using VR technology to improve human cognitive space.

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