"Wearable devices" have become almost popular keywords in major technology media, including the number of smart watches, sports wristbands and other products, and the addition of giants such as Google (microblogging) also means standardization of the entire industry. However, In real life, you may not feel that wearable devices are as popular as mobile phones, at least not on everyone's wrists. So why? According to market research firm Nielsen, most people still don't have The main reason for buying wearable devices is the price. Most sports wristbands and smart watches range in price from $100 to $300 (about RMB 623 to $1,870). In addition to the price of sports wristbands, the price of smart watches and glasses is often high. After all, most wearable devices are targeted at smartphone-assisted devices, so high prices can affect sales. Nielsen’s survey shows that 72% of US users are still on the lookout for wearables. In addition, 62% of users also want to get more wearing styles, and another 52% want wearables to be more fashionable. The survey also showed that 81% of surveyed users value functionality more, while 79% consider comfort first, and 64% pay more attention to battery life. In addition, 71% of users are currently most interested in sports wristbands, smart handles are second, and finally medical equipment. Involving specific models, it seems that only Pebble smart watches can meet some of the user's needs, including low price, compatible with iOS and Android devices, long-term endurance, etc., but its functions are limited. Among the Android Wear models released by Google recently, MOTO 360 is attractive both in design and function, but the cost and price are difficult to estimate. The future Apple iWatch seems to be difficult to control within $300. So, if wearables can't lower prices in the short term, they still exist as a relatively niche technology product.
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