Throughout the APP product analysis articles, most of them are e-commerce, social, news, education, and O2O. Rarely do they see the competitive product analysis of the IOT APP in the Internet of Things. The following Xiao Bian brings you a smart home IOT APP product analysis. We welcome all of the deficiencies to welcome you.

I. Product Value Analysis

Before we make a product, the first thing we need to analyze is whether the product itself has value. With the process of digitization and networking, the wave of intelligence has swept people’s lives and became an unstoppable trend. The ultimate goal of all this is to provide people with a comfortable, convenient, efficient and safe living environment. How to establish a high-efficiency, low-cost smart home system has become a hot issue at the moment. In people's daily life, people are more and more eager to expect home appliances to be smarter and understand their daily life habits.

Second, market analysis

Under the catalysis of “Internet+”, the smart home industry of the Internet of Things has become more and more hot and capital has poured into the market. IResearch data shows that by 2018, the scale of smart hardware will exceed 90 billion.

Smart hardware market achieves rapid growth and exceeds 70 billion

In 2015, sales of smart homes and wearable devices were the highest, and the combined sales of the two categories accounted for more than 50%. It is estimated that sales of smart homes and wearables 2015 will reach 15.9 billion and 10.4 billion respectively, and will reach 35.3 billion and 21.4 billion respectively in 2018.

Smart furniture and wearable devices account for more than 50%, and scale exceeds 10 billion

Users have more knowledge and purchases of smart homes and wearable devices, so the hardware of these two categories is also favored by users. iResearch data shows that smart home products will develop with a strong value-added trend in the future development, and the market size will be large.

Smart home products most favored by users

Third, the demand research

1, the target user

To do product demand research, we must first identify the target user groups, and target users can be locked out through questionnaire surveys. The age range is 25-45 years old, the economic foundation is relatively good, and the pursuit of technology products and learning ability is relatively strong.

2, user scene analysis

With the acceleration of the pace of life, especially in the first-tier cities, the pace of work is fast and time is tight. People increasingly want to be able to smartly control their home equipment anytime and anywhere through the Internet and feel the warmth of home. Several comic analysis user scene analysis:

Scenario 1: Realize the demand of people for online shopping;

Scenario 2: Realize the remote control of smart devices in the home, turn on the regular tasks of air conditioning, and return home to feel the warmth of the home immediately;

Scenario 3: The scene of getting up and meeting the office worker can eat a delicious breakfast even if he “goes to bed”;

Scenario 4: The devices can be linked or set timing tasks. The device works at the same time, and it is easy to do a “sofa”;

IV. Competitive Product Analysis

In the smart home market, the mainstream APPs include Mijia, Ali Smart, Jingdong Micro-Link, and Haier Home. Among them, Mi family occupied the main market share. Now Mijia, Jingdong Weilian and Yijia (recently contacted by the project) will do competitive product analysis.

Monthly comparison of smart device mainstream APP monthly growth

1, strategic layer

Mijia supplies millet supply chain products and inspires the ecosystem ecology of millet ecological chains. Mijia products are gradually infiltrating various types of smart home products. With the increase in the number of meters connected to Mijia APP, the rice flour has been chasing millet products. Home APP users' usage and viscosity accounted for the largest share in the market.

Jingdong Micro-Link has a strong Jingdong Mall e-commerce advantage, smart home manufacturers generally choose to sell products Jingdong platform, equipment access Jingdong micro-joint, Jingdong micro-app equipment access has a very good source, the user will follow Sales of equipment increased.

Compared with the Mijia and JD.com equipment, the Wing family has not obvious advantages in accessing sources, and users have increased access to equipment for businesses or products that are cooperating with manufacturers.

2, the framework layer

4-2-1 m product frame

4-2-2 JD Micro Product Framework

4-2-3 Wings Product Framework

Summary: Comparison of the above product frame structure analysis

Mijia product framework summary

Jingdong micro-products framework summary

Wing family product framework summary

3, structural layer

3-3-1 Product Structure Comparison

1. Mijia: Home, Mall, Discovering Cool Play, Personal Center

2. JD Micro Co., Ltd.: Home page, Meet Wei Lian, My Scene, Connected Devices, Smart Living Hall, Wei Lian Da Station

3. Tianyi Intelligence: Home, Scene, Discovery, Me

4, Telecom Wings: My Home, Shopping Mall, Personal Center

For the above three APPs, the design of the menu at the bottom of the menu is designed with the tab + left at the bottom of the meter. Jingdong Micro is designed with the left pull menu, and the telecommunications wing is designed with the bottom tab.

Summary: Comparison of Product Interaction Structure

Mi family interaction structure summary

Jingdong micro linkage interactive structure summary

Winger interactive structure summary

4, visual layer

Home Vision

Jingdong Vision

Wing vision

Visual summary:

1, Mi Jia

Version number: V4.3.15

The green color that is consistent with the color of the application icon is used. According to the investigation of the smart home industry, green and blue are the main factors, highlighting the psychological appeal of people seeking a healthy and environmentally friendly living environment;

Uniform color matching and exquisite icon drawing;

The overall page design style is simple and easy to use, and the layout is standardized;

Highlights the functions of the smart home business equipment operation and helps the user to operate the equipment;

2. Jingdong Microjoint

Version number: latest version

Red color consistent with the color of the application icon, relying on the Jingdong Group brand red;

There are many variegated colors, the buttons in the secondary page are not uniform in red, and the home function icons are drawn in the form of line without color; the overall page design is simple;

Highlights the functions of smart home business device operation, helping users to operate the device

3, wing home

Version number: V1.0.0 1

The icon is blue-green gradient, and the main tab color is blue at the bottom. According to the investigation of the smart home industry, green and blue are the main factors, highlighting the psychological appeal of people seeking a healthy and environmentally friendly living environment;

The color matching is unified, the icons are drawn with exquisiteness, and the background is drawn with a gradient color and a line-shaped non-filling background. The device card uses different color gradient colors according to different classifications;

The overall page design style is simple and easy to use, and the layout is standardized;

Highlights the functions of the smart home business equipment operation and helps the user to operate the equipment;

V. Summary

Based on the above analysis of the dimensions of the strategic, framework, structural, and visual layers, Mijia has the most access to equipment with the advantages of ecological chain products; as the number of devices increases, the number of users downloading the APP increases, and the scenarios and automation functions can be effective. Use; Mi home APP and device interaction has always had its own set of standardized norms; Mi family visual layer main color to green, healthy color, page white, simple style.

With the development of the smart home market of the Internet of Things, the combination of the transformation of more traditional manufacturers' equipment and the Internet will surely make it more intelligent. With the increase of intelligent device access, the function of the smart home APP will be fully used. The user's stickiness will increase, more functions will be available, and intelligence will be achieved, which will be better enjoyed by users.

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