As a country famous for its innovation, Israel is the country with the largest number of listed companies on the Nasdaq except the United States. It has great development potential and attracts many home appliance companies. In the Israeli refrigerator market, the European, American and Japanese and Korean brands have been heavily guarded for many years, and the degree of user acceptance is relatively high. As a latecomer, it is difficult for Chinese brands to break through. According to GFK statistics, Haier Refrigerator is the only Chinese brand on the list of Israeli refrigerator market share. The market share of T-door refrigerators in January-October is 15.4%, the growth rate is the first, and most of the remaining Chinese brands. It is classified as “Other†and only the market share data of Haier Refrigerator is displayed on the list. In the face of the current situation of European, American and Korean brands and the low awareness of Chinese brands, Haier refrigerators can still stand out. In this year's "Black Friday" event, Haier refrigerators were sold in the Newpan channel in Israel for 9 hours. It is equivalent to the usual three-month sales, and the products sold are medium and high-end products, breaking the perception of Chinese brands in the Middle East. Most Chinese brands in the Israeli market are foreign exchange earners, and Haier is creating When Chinese home appliance brands enter the Israeli market, home appliance brands in Europe, America, Japan, South Korea and other countries are at their peak, facing enormous challenges. Therefore, under the circumstance of these foreign brands, most Chinese brands are not willing to participate in this cruel knockout competition, and they will concentrate on making OEMs for foreign brands to achieve foreign exchange earning profits, and their OEM production model will continue to this day. Although they are "made in China", they are actually foreign brands. There are also Chinese brands that are not afraid of tigers in the newborn, and they have achieved their own brand in the local area. They compete with foreign brands and occupy a place in the market. The Haier refrigerator is the latter. Since entering the Israeli market in 2007, its own brands accounted for 100%. In the Israeli market, Haier Refrigerator continues to improve its localization through localized sales channels, supported by Newpan, and solutions from the Israel Innovation Center. Different paths lead to different results. In October this year, Haier refrigerators can still achieve a leading position on the premise that the average price is nearly three times higher than that of the industry. In the GFK data list, it is the only Chinese brand with market share data. In the past 10 years, Haier refrigerators have been covered from single door to four-door full lineup. The discerning Israeli people prefer products with technological content. For products with independent intellectual property rights and core technologies, they will be in awe and worship, and willing to buy. Due to the long time of foreign brands, the product update iteration space is limited and the speed is slow. Most of China's refrigerator brands are OEM, the products lack innovation and the lineup is not complete, let alone update iterations, resulting in market share. Very few. In the past 10 years, Haier Refrigerator has insisted on independent innovation, and has expanded from single door to four-door full lineup, and has 8-10 basic model update iterations, and meets the needs of users for innovative products by taking the high-end road. In the Israeli market, the TM series refrigerators that have been refrigerated under refrigeration have been promoted. After Haier entered Israel, it continued its product upgrade iteration through technical advantages, and upgraded the appearance and function of the TM refrigerator. The T-door high-end refrigerator with dry and wet storage function is launched for the users who have difficulty in keeping fresh food and materials. It provides the best preservation plan for local users and is promoted throughout the Middle East, realizing the TM series to the T-door refrigerator. Leading. At the same time, Haier improved the internal LED lights of refrigerators commonly used in the industry, and switched to surface light sources, which became “light of God†by local users. Behind the achievements of Israel's “independent creationâ€, Haier Refrigerator is its “one person in one†innovation model, and the core of the “one person in one†model is user-centered. For Haier refrigerators, Haier refrigerators have achieved brilliant market results in the global market by replicating this model globally: in Australia, Haier refrigerator sales increased by 64%; in Europe, Haier refrigerators from January to July Model sales increased by 77.8% year-on-year; and ranked No.1 in the world for the ninth time with a market share of 16.8%. Dongguan Yijia Optoelectronics Co., Ltd. , http://www.everbestlcdlcm.com
