On November 16th, the 25th Media Convergence Technology Symposium (ICTC2017) was held at the sub-forums where thousands of radio and television colleagues gathered for a field exchange and speculative journey.

The five forums of “TVOS and Smart TV Terminal Forum” in the “Wisdom, Broadcasting and Security Forum”, “Media Convergence Forum”, “Sports Radio Forum”, “First TVOS Application Innovation and Development Contest Final”, and “Fully Interactive TV Forum” are all packed.

The agenda of the forum was well-arranged from morning to night. Nearly 50 industry leaders took turns and brought numerous wonderful reports to everyone.

There was a strong atmosphere of discussion and exchange within the venue. During the meeting, from time to time, participants were asked by the ICTC staff whether or not they could copy the PPT of the speakers so that they could further study and study after the meeting.

I believe that through the brainstorming at this ICTC seminar, everyone has learned and felt, can more clearly recognize their own strengths and weaknesses, and more scientifically treat the various challenges and opportunities on the transition road, and jointly promote the cause of radio and television. development of.

Smart Broadcasting and Security Forum:

Accelerating the construction of smart radio and television is a new wave of wisdom in the radio and television industry, and it is of utmost importance to promote transformation and upgrading to meet people's needs for a better life. In recent years, the entire industry has made many innovative attempts and practices in the areas of content, platforms, and terminal applications.

At the meeting, Mr. Zeng Qingjun, deputy general manager of China Radio and Television Network Co., Ltd., shared his experience with the State Grid with the theme of “Three Concerns, Making Efforts to Promote the Innovation and Development of Smart, Broadcasting and Television”.

He said that the State Grid now has two major players, one is the National Cable TV Interworking Platform, and the other is the mobile multi-dimension interactive radio and television network that will soon begin to be built. The two platforms are interconnected and interoperable. In terms of mode, there are both cable television and wireless television.

Three focuses, one is the application of innovation and technology to promote the entire upgrade, one is the optimization of the basic platform, do a good job platform support, there is a vertical industry integration practice, better use of information services for radio and television, especially cable The transformation and upgrading of television service for everyone.

Smart Wisdom is a big concept and it covers everything.

Liu Jiujiu, general manager of Oriental Cable Network Co., Ltd., took the smart community as the starting point, and introduced to everyone the thinking and preliminary practice of Eastern Cable in the smart community.

Taking Shanghai Jinshan District as an example, the smart projects of the Oriental Cable Project include real-time monitoring and command systems, video conference systems, and public public service call systems, as well as the Xueliang Project that is being pushed across the country.

If it is wisdom and radio and television are the trend of the times, safe broadcast is the lifeline of radio and television.

Zhou Hong, vice president of Hua Digital Media Network Co., Ltd., took the G20 Hangzhou Summit as an example to explain the efforts made by Huadian in the construction of a safe broadcast protection system.

In view of the status quo and existing problems of broadcast network television, Huada, in combination with its actual situation, started from seven aspects: network security, system security, terminal security, security management, security infrastructure, security monitoring center and internal security. System. At the same time, it also innovatively developed the front-end DVB live broadcast information system, enhanced the content review with the use of film and television gene technology, applied the backbone fiber switching technology to the access network, and realized digital TV monitoring and development from front-end to terminal-wide. "Functions, development of a dedicated set-top box for G20 hotels, preparation of more than 100 contingency plans, and a series of measures to safeguard the broadcasting and television broadcasting during the G20 summit."

This year, at the convocation of the 19th National Party Congress, Radio and TV broadcasters once again made security broadcast the top priority. How to improve the level of security broadcast? The experience of Xu Jun, deputy general manager of Guizhou Radio and Television Information Network Co., Ltd., is to focus on three goals: first, content security to ensure the integrity and security of content transmission; second, there should be no major disruption; Human accident.

Shen Chuanbao, vice president of China-Singapore Network Information Security Co., Ltd., believes that network security should be transformed from passive to active defense, and introduced CNV's new generation of integrated media security protection system.

Media Convergence Forum:

It has been more than three years since the 2014 Central Deepening Reform Leading Group meeting reviewed and adopted the “Guidance on Promoting the Convergence of Traditional Media and Emerging Media”. The media and related technology companies that serve the media have done a lot. Work hard and explore.

Miss Wu Min from China International Radio and TV Station shared with everyone the construction, design, and operation of the "China Cloud" multilingual converged media cloud platform.

At present, many TV stations have the same problems. Too many APPs and too many websites are difficult to regulate. International Taiwan’s approach is that all services and applications deployed on the “China Cloud” are all registered through unified applications. This will connect all websites and APPs in the construction process of the platform, from content, users and communication effects. The operation of the platform is clear at a glance.

It is worth mentioning that no matter what stage of media convergence is being developed, there is no support for content. At the meeting, Cao Fei from New Auto Cloud Technology proposed the concept of the content 3.0 application.

In the digital transformation process, the television station first experienced the 1.0 process, that is, from tape to electronic and digital. In the era of 2.0, we considered how to convert video content to different mobile and web sites and build a The media content library; now is a era of data, intelligent era, 3.0 must bring us the transformation of content-based smart applications.

The cruel fact is that the introduction of one or a few special features today is not enough to make your platform an absolute advantage in this unprecedented fierce competition.

In this regard, Qiao Xiaoyan, deputy secretary of the party committee and executive vice president of China Digital Media Network Co., Ltd., put forward the idea of ​​"platform empowerment."

In the past, using the advantages of a comprehensive platform, Huadian purchased a large amount of copyright resources, but the content was still insufficient. Now, with the platform empowerment approach, all of its platforms have been opened up, enabling all premium content such as Mango TV, sofa theaters, and Ding Theatre to be independently billed, independently operated, and independent on Huada's platform. Development, thus forming an agglomeration effect.

In addition, Whether it is based on cable television services, or OTT-based services, based on cable TV APP services, or Internet-based APP services, Huada has tried to establish the operating system of each platform in accordance with the Internet standards. For example, the operation of segmentation operations, social groups, and fan activities are carried out to form a complete online and offline service system that maximizes the value of the entire media platform.

Radio and TV Wireless Forum:

Wireless is an important means of radio and television program transmission. With the advancement of technology, Radio and Television Wireless has gone from analog to digital, from audio to multimedia, from big screen to small screen, from fixed to mobile development. In the future, broadcasting and TV wireless will inevitably move toward broadband, bi-directional, interactive, and converged.

At the meeting, Wang Xiaojie, chief engineer of the State Administration of Press, Publication, Radio, Film and Television, pointed out that the construction of radio and television broadcasting is a mission that the country has given us to broadcast and television, and it is a task that we must do and shoulder.

Wang Lian, chief engineer of China Radio International, said that the evolution direction of radio and television media integration development has been clear, that is, along the road of convergence, after the digitization of the broadcasting network, integration with the mobile Internet, eventually integrating radio and television into the future of the new In the mobile network architecture, new terminals are occupied for various terminals such as mobile phones.

The development of the Internet of Things and smart cities is a challenge and opportunity for Radio and TV.

In the introduction of Dai Xiaohe, deputy general manager of the Oriental Pearl Digital TV Co., Ltd., we learned that they have built a community brain using the combination of IOT, SDU, and Zhilian. For example, the WeChat scan code, automatic door opening application, can accurately determine when the user opened the door, and then use the relevant data to determine whether the other party is the resident population. Adjoining two gates, there are people who often go in and out at one or three in the evening, and no one goes in and out at around 11 in the evening. If the elderly care service is promoted, it is natural to choose the latter. This is where the brains of the community are interesting.

The first TVOS application innovation development contest:

From Beijing in March in Yangchun to the West Lake in autumn in November, the first TVOS application innovation and development competition has undergone nearly one year of preparation, collection, development and selection, and finally ushered in the final.

A number of high quality and innovative projects emerged in the competition. Among them, the Beijing Television Creative Culture Development Co., Ltd.'s entry "TV library" won the first prize. The TV library business has activated the resources of traditional libraries and raised the amount of books currently owned by users of broadcast and television networks. This is equivalent to moving millions of books and moving the entire library to millions of households. At the same time, the TV library business also caters for the application of media convergence technology in this conference, because the TV library business is not only a representative of the integration of news publishing and broadcasting services, but also a typical application of technology and publishing integration.

The “Home Call” application developed by Zhejiang Haohao Communication Technology Co., Ltd. and the exquisite TV application service of Lingjing Vision Technology (Beijing) Co., Ltd. won the second prize. Family communication service, with set-top boxes as terminals, enables seamless interworking between mobile phones and TVs, TVs and TVs. For example, the concerted activities between the widows and old people in the village can be presented in front of the TV.

In addition, Heilongjiang Radio and Television Network Co., Ltd.'s "Learning with me" project, the smart engine and WeChat TV application displayed by Shanghai Vision Information Technology Co., Ltd., and the TVOS-based pension information health platform and family life experience brought by Communication University of China The project such as the intelligent assistant platform was awarded the third prize.

Various exciting applications fully demonstrate the powerful features of the TVOS operating system, as well as the security, intelligence, and openness features.

TVOS and smart TV terminal forums:

The TVOS system is the operating system supported by the National Press, Publication, Radio, Film and Television Administration, which provides support for smart terminals. It is an innovative way to build smart and radio.

TVOS and Smart TV Terminal Forum forums have invited several industry experts to lead the conference and share the practical results of TVOS and smart devices. At the same time, it also discusses and discusses how to jointly promote the deployment of terminals and promote the corresponding business development.

At the meeting, General Engineer Sheng Zhifan of the Guangzhou Academy of Sciences reviewed the history of TVOS and brought forward the progress report of the TVOS Working Group. He disclosed that on December 22, 2017, the TVOS 3.0 plan will be released, at which time the media engine will be better and safer.

Wang Yongsheng, chairman of Gansu Provincial Radio and Television Network Co., Ltd., introduced the application based on TVOS2.0. After the Gansu Province Party Member Education Wisdom Cloud Education Platform was launched, it could be carried on the HD interactive platform system to complete the on-demand, interactive, and live-broadcast education for the vast majority of party members and cadres in different spaces at the same time; steadily implementing the snow project; The construction of digital TV library technology development, platform construction, content organization and promotion application, and online operation of Gansu Radio and TV network digital TV interactive service platform.

Zhang Wei, Vice President of Technology of Zhejiang Haolan Communication Technology Co., Ltd. delivered a speech titled "Intelligent Terminals Boosting Media Integration of Radio and TV". Lin Donghai, director of development of Siucore ARM's business, shared on-site how the chip can effectively support the TVOS smart operating system.