【World Wide Web Reporter Lindi】In 2017, Tmall overseas “double 11 year”. On July 28 this year, the official opening of the Taobao Australia Station marked the landing of Tmall in Australia. So what did this Lynx bring to Australia in this special day and what did it impact?

Why does Tmall's "first stop" go to Australia?

“Aside from the immense potential of 'livable' urban genes and the consumer market, if there is anything special, I think Australia is of great significance to Ma (Ma Yun). When the West Lake was learning English, he met a nobleman such as Australian Ken Morley. Such a family then opened a new window of his understanding of the world.” Zhou Yi, head of Alibaba's new office, added that he explained the reason for choosing Australia.

Photo: Ma Yun was invited to Australia

In fact, Australia is a good fit for the concept of China's consumption upgrade in Ali’s global strategy. Zhou Yu pointed out: “We just want to bring the world’s best products to Chinese consumers and really allow consumers to return, not necessarily Going out to buy it, Australia's 'natural' urban genes are bound to create quality products and sell well on Tmall.”

According to statistics, "The Economist" gave the crown of the world's most livable city to Melbourne once again in the "2017 World Most Livable City Awards". Melbourne also set a record and won the first place in the world for seven consecutive years.

The person in charge of Australia Post told the Global Network Technology reporter that Australia has consistently maintained the top five rankings in Tmall international importers. According to statistics, as of July this year, more than 1,300 Australian brands have settled in Tmall and Tmall International, and Tmall has become the largest e-commerce platform in Australia.

Australia is the first in terms of developed markets. “The Australian market has demonstrated the experimental effect of “experimental fields” for other developed countries. After passing through here, it can be replicated to other developed countries. Compared to other regions where Hangzhou teams are operating, the speed at which Australia has grown completely natural before is It is amazing, so it is a market with great potential for growth,” said Zhou Wei.

Statistics show that there are about 1.2 million Chinese immigrants in Australia and nearly 200,000 foreign students. There is no doubt that this large group, dominated by the middle class, contributes to Australia’s extremely promising consumer market and new consumption patterns.

Ai Su, a Chinese student who settled in Melbourne, told a Global.Net Technology reporter that due to his previous “hand-picked” habits in the country, he joined the “Hai Tao family” after coming to Australia. “The prices of e-commerce platforms such as Taobao and Tmall are much lower than those in Australia, and even with the logistics costs, the daily necessities of Haitao greatly reduce her cost of living and office budget in Australia. Even local neighbors and colleagues Will help me order from Taobao.” Aesu said that his electronic products, such as Xiaomi smart products, camera heads, etc. will be “fishing” from the domestic.

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