CNET: Apple's performance in 2016 is not satisfactory

According to CNET, in 2016, Apple has not stopped all kinds of hype, but it seems that it is no longer as exciting as it used to be. Perhaps you are excited about Apple's profits, but the real fruit powder just wants to simply witness, feel or enjoy the fresh and exciting feeling that Apple offers us. From this perspective, Apple's performance this year is very poor. Apple introduced the iPhone SE and the smaller iPad Pro in early 2016.

In March, the famous Apple commentator Walt Massberg once said: “The iPhone 7 is a great product!” The iPhone 7 may be as interesting as Hillary Clinton’s campaign, but it’s just Improved waterproofing, elimination of the headphone jack, the introduction of a seemingly strange AirPod headset, and fast shipping speed.

When you hear that Phil Schiller, Apple's senior vice president of global marketing, insists that eliminating the headset hole represents "courage," you might think that "the only courage" is to provide distorted sales.

In 2016, all of Apple's efforts were focused on the business, and there was not much attention to consumers. For companies that rely on human instinct to design and manufacture products, this is very strange. After all, Apple's products are always more intuitive and simple, giving people a different sense of enjoyment. Suddenly, it creates a feeling of being oversized and disappointed, and like airlines or taxi companies, seems to be more keen on making small money.

In the past few decades, Apple has been at the forefront of industry innovation, introducing new products to a wide range of categories for mass consumers. But contrary to popular belief, the US technology giant has encountered many setbacks and launched many failed products that have been forgotten by the world. Let's take a look at the failed products that Apple has not known for many years.

To upgrade to the new MacBook Pro, you need to purchase a new adapter. If you lose an AirPod (such as a haircut), you will need to pay an additional $69. Long-time Apple commentator and Apple's former public relations Jean-Louis Gassée called "Perplexing" when describing the release of the MacBook Pro, an excuse used in French to describe "failure of conspiracy."

In essence, Apple does not seem to carefully consider the difficulties that its new products may pose to consumers, so that the iron fruit powder first sees these products and finds its shortcomings. Even though the iPad Pro's battery indicator seems to be redundant, it is eventually eliminated. Since then, Apple has also advertised that the MacBook Pro is the pinnacle of great creativity, which is still puzzling.

These moves by Apple have caused a lot of criticism, because Apple has always been known for its wisdom and wisdom when it publishes and introduces new products. But this year, you seem to think that Apple prefers to downplay its press conference because it seems to know that there aren't too many exciting things this year. You may blame this on the general slowdown in technology development, or you might think of it as a "transition year," as team fans sometimes do: we lost and lost a few games, but you should pay attention to us. Draft pick.

Indeed, many people think that the 2017 apple is more worth looking forward to. But from my heart, this innocence made me feel restless. It may be unreasonable, but I think Apple may not be able to meet people's expectations. Apple is involved in various political issues, and it is far from being a pure technology company like it used to be. I wrote this article on the MacBook Air, the iPhone 6 is charging next to it. I have a question in my mind: "Why haven't I upgraded these things yet?" It is sad that the upgrade has no freshness at all. .

Sometimes, when you are in the richest state, it is actually your poorest and slowest time. Perhaps Apple should be grateful to Microsoft, which launched this year's very exciting hardware - Surface Studio. If the Samsung Galaxy Note 7 does not explode, but it is a great success, what will happen? Apple is always competing with big companies like Microsoft that focus on product quality. Is Apple facing challenges? It will be seen in 2017.

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