Ke Rui announced on April 25, 2017 in North Carolina, USA that Cree will establish a joint venture with China Sanan Optoelectronics Co., Ltd. to operate medium-power LED packaging products. Cree will be responsible for the joint venture in the Americas and Europe. And exclusive promotion and sales in the Japanese market, as well as non-exclusive promotion and sales in China and other markets. The new joint venture company "Cree Venture LED Company Limited" will bring together the strengths of the two companies in terms of channel, patent, production and quality, bringing the market's latest and strongest and most complete mid-power LED package products to correspond to the global $4 billion In the mid-power LED packaging product market, by integrating this joint venture's mid-power products, Cree can provide a complete product line to serve the indoor and outdoor general lighting market, plant lighting and other ever-changing lighting markets. Gaogong LED aimed at the establishment of a medium-power LED joint venture company between Cree and Sanan Optoelectronics, and conducted research on several domestic packaging manufacturers to see how they viewed this “century marriageâ€. 1 I think that Career and Sanan Optoelectronics are the medium-power LED joint venture companies. This is a very reasonable thing because they take what they need. For Cree, the main focus is on light bulbs, and such products, especially those that require volume, require medium-power chips and packaged devices, while Cree's chips and packages excel at high power. For Sanan, it represents the mainland manufacturers, the company is bigger and stronger, and the high-end is seeking integration as a development strategy. The original plan to acquire Langmings was also based on such considerations, hoping to break the patent limitations and penetrate the high-end market. ——Zheng Haibin, Deputy General Manager of Zhaochi Energy Saving Lighting Co., Ltd. 2 I believe that the cooperation between Cree and Sanan Optoelectronics to establish a medium power LED joint venture company is a very positive cooperation for the LED industry. Because, the cooperation between Career and Sanan is also the embodiment of the strength of the company itself. The significance of this cooperation is not only the increase in sales of the two companies in the future, but also the emphasis on corporate brand strength and market image will be a greater increase and recognition. Therefore, in the next two or three years, the cooperation between Career and Sanan is positive. For Sanan Optoelectronics, it attaches great importance to the recognition of corporate brand strength and market image. For Career, the medium power has always been their shortcomings. This strength will strengthen the competition with big manufacturers such as Philips, and will also increase customer stickiness. ——Tang Gang, Director of Dongxiguang Electronics Market 3 I believe that Sanan Optoelectronics has chosen to cooperate with Cree on the medium power LED, mainly because of patent breakthrough. After the operation of the new company, the company will grant the relevant joint venture company the relevant LED patents. For Cree, you can also take advantage of the advantages of Sanan Optoelectronics to improve your competitiveness. —— Wang Gaoyang, deputy general manager of Hongli Zhihui 4 Career has always been one of the leading brands in high-power product packaging. Now it is also planning to enter the small and medium power market. The main reason is that the sharp power market is shrinking sharply, and it is forced by small and medium power to hope to increase new growth. point. With the big international manufacturers focusing on the small and medium power market, the follow-up domestic small and medium power companies will face certain market pressure. In addition, Sanan is the largest chip factory in China, but it still lacks international brand awareness. This cooperation can further help Sanan to enhance the international brand awareness and influence. ——Liu Zhihua, deputy director of Jingneng Optoelectronics Market In fact, Career also clearly stated the significance of the establishment of the medium power LED joint venture with Sanan Optoelectronics. Cree Chairman and Chief Executive Officer Chuck Swoboda said: "This joint venture company is based on the strengths of the two companies in terms of products, brands and channels, so that Cree can provide a complete line of high-power to medium-power LED products to correspond Different product applications are required." Dave Emerson, Senior Vice President and General Manager of LED Business Unit of Cree, said: "Cuiru's existing high-power products, coupled with the medium-power products brought by this joint venture company, will enable Cree's LED product line to reach the industry. And the width, coupled with Cree's leading position in LED lighting systems, our customers will be able to get the best and most complete product support from Cree's existing channels." The joint venture company will be located in Hong Kong, 51% of Career Holdings and 49% of Sanan Holdings. Wang Degui, who has rich experience in the LED industry, will serve as the general manager of the joint venture company and report to the board of directors. The board of directors will be appointed by both parties. In the next few months, Career and Sanan will conduct more detailed negotiations on the capital contribution and operation of the two parties, with the goal of starting operations in the third quarter of 2017. US Career will use the relevant LED patents for a fee to the joint venture company. Coalbed Gas Generator,Diesel Water Pump Generator,Diesel Geneator Water Pump,Silent Gas Generator Jiangsu Vantek Power Machinery Co., Ltd , https://www.vantekpower.com