It is reported that AMD sponsored the event, AMD strategic partnership vice president Chris Donahue and immersive technical director Frank Vitz shared their views at this event. In the morning, after the opening speech of the organizer Epic Games CEO TIm Sweeney, Chris Donahue, vice president of strategic partnerships at AMD, took the stage. Chris first analyzed the importance of the Chinese game market and talked about the rise of VR and the prospect of VR. "VR affects the entire ecosystem, from content creation tools to engine technology to content developers and platforms. The VR industry is also facing many technologies. Challenges, semiconductor manufacturers are duty-bound. From the launch of the RX480 graphics card, to the VR Ready host with the VR head-selling discount price, AMD is working to reduce the cost of VR users," Chris said, "for content creators, we must create The principle of high-quality VR content requires more effort on this emerging carrier.†Chris emphasized the importance of graphics technology in the VR era, and imagined the future VR killer application, which is thought-provoking. In the afternoon, Frank Vitz, AMD's immersive technical director, deeply shared the topic of “Using the potential of graphics card and creating high-quality content of Unreal VR†around immersive technology and the developers at the scene, revealing the cooperation direction between AMD and game engine. AMD's immersive technical director Frank believes that simply telling users that immersive technology is the next big wave of technology is not enough. To tell developers how to control these technologies personally, he officially introduced AMD to the developers. Open source repository GPUOpen. Many domestic developers may not know very well. GPUOpen is AMD's tool resource library for developers. It contains a large number of software SDKs, APIs, tools and template code, and all resources are freely available to developers for download, such as Liquid VR. , True Audio Next, TressFX hair effects and more. Frank added: "Our strategy is to provide developers with a truly useful solution to win their support. Our goal is to provide features that run on all GPUs and make them free, so there is GPUOpen. GPUOpen North America website is http://gpuopen.com/, developers can follow and download related tools. The AMD Experience Zone brings developers: VR game "Bullet Sorrow" experience, AMD TressFX 4.0 technology (dynamic hair effects), MulTI GPU multi-graphics crossfire technology, AMD's next-generation Vega architecture graphics features, High Dynamic Range (HDR) high A number of AMD GPU-independent technologies such as dynamic lighting rendering. In support of the AMD booth, Viking Interactive exhibited the latest version of the "Bullet Sorrow" demo for the first time. This version is the first to use the UE 4.15 Unreal Engine version to match the advantages of AMD graphics in forward rendering. The game itself also worked with AMD on testing and driver optimization. The "Bullet Sorrow" preemptive version landed on Steam at the end of last year and has performed well since its launch. The official version will be online on April 18th, and will be launched in Oculus in May. During the China Joy in July, it will be launched on Sony. It is expected to play against PSVR, Steam and Oculus at the end of July.
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VR virtual reality, "agricultural enterprise" AMD has to reduce costs for VR! Vice President: What is your VR is too expensive?
On April 24th, 2017 Unreal Open Day was held in Shanghai, attended by thousands of developers from around the world.