As the level of consumption continues to rise, elites in the city will have a range of high-end clothes and even luxury clothes. For the washing of these clothes, everyone has no choice - just send the dry cleaners to everything. However, the air-washing washing machine introduced by Casa Di is another brand-new washing method after washing and dry cleaning. It no longer needs detergent, water or other chemical preparations, so that the expensive laundry can be washed in the home. Created a new era of private high-end custom washing. After washing and dry cleaning, why is air washing a major breakthrough? On the label of high-end clothing, it is usually clearly marked as “not washable†because it is easy to cause the clothing to fade or deform. Dry cleaning relies on organic chemical solvents and can be cleaned without water. However, dry cleaning takes more time and there is a chemical solvent residue. Casa Di's air wash is a new high-end washing method that does not rely on water and organic chemical solvents, but cleans the clothing by changing steam and strong winds. Since there is no direct contact with water and no chemical solvent, it will not damage the clothes and cause harmful residues. The steam will also reduce the activity of the clothes and make the clothes fluffy and smooth. Under the influence of strong winds, the dust and shavings on the clothes will also be cleaned up. For high-end clothing such as velvet, silk, cashmere, leather, etc., air washing can not only remove the smell, mites and dirt of the clothes, but also make the clothes more full and smooth, and the color is more beautiful. If the washing meets the basic washing needs, the dry cleaning meets the needs of people to wash higher-level and more specialized washing, while the air washing can meet the consumption upgrade background, the user is careful about the delicate washing and custom care. Demand. Let high-end care can enter the family, with a breakthrough significance. What value does air wash bring to users? Before the air was washed, the dry cleaning was almost the only choice for high-end professional care for a long time. However, dry cleaning also has many hidden problems. For example, the dry cleaning process is complicated, requires the use of chemical solvents, and cannot handle many clothes together. Therefore, in addition to high cost, it also poses a hidden danger to the user's health. , cleaning, dry cleaning, domestic use of disinfectants and other chemical materials, and organic chemical solvents, listed by the WHO in the list of 2B carcinogens at the end of 2017, long-term exposure to the chemical materials required for dry cleaning, there is a risk of cancer . Therefore, for the user, it seems that the high-end professional dry cleaning mode is time-consuming and costly, and there are still health hazards. There is no choice. The emergence of Casa Di Air Wash breaks this situation and provides more choice for high-end people – it allows users to enjoy better and safer high-end care at home. High-end home users, after choosing air washing, wash high-end clothing such as down jackets, cashmere, and leather, and no longer need to wash them. They can complete the care at home. Subversive innovation, in addition to imaginative, must have technical ability From the air wash of Casa Di, it can be seen that an advanced technological innovation is enough to trigger a huge change in the user experience, and even subvert a traditional industry. Such examples of disruptive innovation are rare, but as long as they appear, they will make an industry tremble. For example, in 2007, the iPhone was born with multi-touch technology, completely subverting the mobile phone industry and creating a great smartphone. era. Therefore, any enterprise that only follows the traditional path in technology research and development will find it difficult to gain a competitive advantage in the future. Subversive technological innovation must be boldly imagined, strive to innovate, and at the same time realize the idea through technology to realize subversion. Casa Di air wash is just another case of subversive innovation in the home appliance industry. Throughout the entire Chinese technology industry, disruptive innovation is still relatively rare, and more subversive courage is needed. Only in this way, innovative thinking and technology can coexist, in order to keep up with the pain points of consumers, accurately capture the changes in consumer demand, and develop products with a forward-looking vision to meet user needs. Casa Di is the representative of this brand. According to public data, in the washing machine market of more than 10,000 yuan, Casa Di accounted for 72%. From a macro perspective, China's consumption stratification began to appear, and more and more users can consume high-end products, but the real high-end products in the market are still relatively lacking. Casa di has always been a subversive stance, making breakthroughs in technology and products, allowing consumers to feel that the products are valuable and valuable, and can actually achieve a better user experience. And this subversive breakthrough is also a model for other brands that are interested in moving to high-end.
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