[Huawei's smart home grows rapidly and its target is to build a billion-dollar ecosystem for three years] "The goal of Huawei's eco-friendly home is to build a 10-billion-dollar ecosystem for smart homes in three years. We hope to use Huawei as a brand to promote China. The household penetration rate is 25% and the ecological scale is 10 billion US dollars.” A person in charge of Huawei's smart home ecology told the author.

Smart home is the current scent, but Huawei, which only launched at the end of 2015, faces both opportunities and challenges. Through repeated studies, Huawei has determined that its smart home strategy focuses on "cloud, management, and end-to-end"; launches Hilink connection protocol, LiteOS operating system, and chipsets; and builds a smart home ecosystem centered on mobile phones; it adheres to borders and does not dabble in intelligent hardware. And home appliances.

So, how is Huawei's smart home development? What are the advantages of its ecological model? Can you come from behind? With regard to these issues, the author came to visit Huawei's new base for the Wuhan Intelligent Research Institute's incubator base and also communicated with several Huawei smart home experts.

Two-year-old Huawei smart home grows quickly

Speaking of Huawei, everyone thinks more about Huawei mobile phones. Indeed, Huawei's mobile phones have grown rapidly in recent years, creating miracles in sales and brand promotion.

According to statistics, Huawei smartphones increased from 3 million shipments in 2010 to 153 million shipments in 2017, a 51-fold increase in 7 years. The glory brand that was born for the online business grew from 2 points in market share in 2014 to 10 points in the market in 2017, an increase of 5 times, becoming the number one mobile phone brand on the Internet.

From the perspective of Huawei's history of development, Huawei's wireless services and corporate services, such as Huawei's wireless services and enterprise services, are all from weak to strong, and the market has grown very rapidly, eventually becoming the top of the industry.

In terms of analogy, the smart home business that Huawei attaches great importance to today, although it started two years later than some manufacturers, it has also developed very rapidly in these two years.

It is recalled that from December 2015, Huawei’s Hilink strategy was officially released (at the time the author was still on site). In March 2016, Hilink Ecological Planning was released to bring an open ecological environment to the market. In September 2016, the first batch of Huawei's Hilink Eco-Partner products was showcased and the Smart Home APP was officially launched. Until March 2017, at the AWE Global Home Appliances & Smart Terminal Expo, Huawei publicly displayed the whole house intelligence program to consumers.

Every time Huawei showcases its smart home business at large-scale exhibitions, it allows consumers to see the rapid growth of Huawei's smart home. The data shows that after two years of development, Huawei Hilink platform has accumulated more than 20 million users, access more than 50 categories, and more than 100 cooperative manufacturers, covering more than 300 products, is expected to cover 1000 models by 2018 product.

Huawei's smart home partners cover smart hardware manufacturers, home appliance manufacturers, various channel manufacturers, and various content service providers. Top brands of cooperation include, but are not limited to: Midea, Haier, Skyworth, Cobos Robot, Changhong, Op Lighting, Duya, Galanz, Nine Yang, Supor, Fangtai, Boss, TCL, Philips, Nestle, Aopu, Oaks, Chigo, Emmett, Xiangshan Weighing Apparatus, Musician, Debang Lighting, COFCO Properties, Gemdale Real Estate, Merchants Shekou, etc. .

Analyze Huawei's smart home ecosystem. Whether it is the number of partners or the number of connected home appliances, Huawei is in the first camp of the smart home market.

Huawei is the best partner in the IoT era?

Although Huawei's smart home has a good development, it is not enough. Huawei's smart home ecosystem needs to grow, and it needs to attract more ecological partners, including large traditional household appliance manufacturers and a large number of smart hardware SME entrepreneurs, to create more products to meet consumer demand.

According to the goals set by Huawei, it will achieve a 25% household penetration rate in three years and create a market scale of US$10 billion. This is a goal that is not easy to achieve. How big is Huawei's chance? We can analyze this from the perspective of industry development trends.

The smart home market is showing three major trends. First, technology upgrades. Smart homes will usher in a period of rapid growth as artificial intelligence technology matures and commercializes, and at the same time, intelligent interactions tend to be more natural, and IoT's IoT technology has made everything possible.

Second, industrial upgrading. In the field of home appliances, intelligent hardware will replace traditional hardware, and the proportion of smart home appliances will rise rapidly. Along with the new requirements of the Ministry of Housing and Urban-Rural Development for real estate developers, intelligent hardcover will gradually become the key to the standardization and differentiation promotion of high-end real estate delivery.

Finally, consumption upgrades. The urgent need of consumers to improve their home environment has led to an increase in the proportion of smart houses throughout the home. With the demand for O2O life services, consumers are increasingly demanding more convenient local living services.

In the face of smart home development trends, what is Huawei's growth logic? Huawei experts stated that

First, Huawei plans to leverage Hilink's advantages in users, technology, brands, and channels.

Second, Huawei adhered to a clear smart home ecological strategy: to connect services, connect equipment, and expand channels, define borders, and achieve ecological win-win results.

The third is ToB and ToC, which promotes the development of the smart home industry.

1, play four advantages

In terms of users, Huawei has a large user base for mobile phones, tablets, wearables, and home networks, and Huawei has the world's third largest smartphone shipments in the world. These are potential customers of Huawei's smart home.

In terms of technology, Huawei has continued to focus on connection since its establishment 30 years ago and has the world's largest smart home open laboratory - Ark Laboratories, the world's fastest and most open IoT access platform - Hilink platform, the world's largest Open access platform.

Huawei opens Hilink, SDK, LiteOS, IoT chips, security, and artificial intelligence core technology capabilities to partners. It is worth mentioning that Huawei Hilink is also compatible with the connection agreements of multiple home appliance manufacturers, and dialects of different manufacturers are connected via Hilink this "Putonghua".

In terms of branding, Huawei ranked 40th in the "2017 Top 500 Most Valuable Global Brands 2017" released by Brand Finance in February 2017. Interbrand's "Top 100 Best Global Brands" list in 2016, ranking 72nd.

In terms of channels, Huawei has established a 1+X sales system, in which “1” refers to Huawei, and X refers to various sales channels, such as real estate business channels, communication chain channels, eco-partner channels, home appliance stores, etc., which will continue in the future. increase.

2. Adhere to the ecological strategy

Huawei's smart home continues to strengthen its ecological construction. It will continue to expand its various new services, content, and personalized applications on the basis of Shanglian’s service, based on the O2O business just needed by the masses, and will continue to increase user satisfaction; Continuously aggregating smart single-products from high-end and mid-to-high-end brands, continuously expanding their smart single-category products, expanding channels, focusing on consumers, seeking channel group coverage, bringing convenience to consumers' purchases, clarifying borders, and relying on Huawei’s Do not touch the hardware, do not touch the service, own channel sharing, sharing of ecological channels, and strive to achieve ecological win-win situation.

3, two-pronged approach

Huawei Smart Home will also implement two-pronged approach from ToB and ToC to enable the smart home market. At the ToB level, Huawei continues to build homes from the aspects of open channels, construction and promotion of standard agreements, connection and portal terminal building, and cloud capacity building to promote smart home ecological construction. At the ToC level, in 2018, Huawei will focus more on the user's service experience. Through Huawei's service platform, open terminal access, and channel construction, Huawei will continue to enable the user experience.

"Huawei is the only manufacturer in the industry to fully deploy the cloud, end, and core, and is the best choice for partners." The expert said that through the above unremitting efforts, Huawei's smart home continues to grow, eventually becoming the leader in the smart home industry for consumption. Providers provide better quality smart home services and work with partners to play the main theme of service experience.

"Ten Billion Plan" Will Accelerate Industrial Development

In order to promote the rapid development of Hilink smart home, Huawei and its partners launched the "Ten Billion Plan." It is reported that the program will promote the development of smart home business from four aspects, first of all, to force the ToB and ToC, to ensure the realization of the 20 billion goal of smart home business. Secondly, in the eco-shopping malls and the public measurement board on the line continue to exert force. Huawei's brand and user base are again blessed, bringing brand and user advantages to smart homes. Lastly, Hilink supports smart home consumption upgrades.

In addition, Huawei plans to build 1,000 smart living museums centered on mobile phones in 2018 to support Huawei's goal of achieving a smart home ecosystem. Referring to the future planning of the WU Research Institute, Huawei experts stated that Wuhan is one of the important “double-creating” bases in the country. The Huawei Wuhan Institute will exert its geographical advantages. Tophua will use the Hilink platform to open its artificial intelligence core technology to its partners. Upstream and downstream companies in the smart home industry are working together to promote the construction and popularization of smart homes, providing consumers with truly intelligent experiences and realizing the smart life of the entire scene.

"Huawei welcomes more companies to join the Hilink ecosystem and make big cakes together." The expert said that Huawei hopes to work with partners to create the industry's best smart home living experience; in the ecological aspect, it will continue to define the business boundaries and unite everything In terms of market power, in the future IoT trillion market, Huawei will only take 1%.

It is reported that Huawei has already completed the pre-installation of a full range of mobile smart home apps in 2017 and will upgrade its voice assistant in August this year. In September of this year, Huawei will make wearable devices and flat panels the entrance of smart homes. In addition, Huawei will use CES, MWC, AWE and other series of global regional exhibitions, as well as all flagship launches/forums, the creation of multiple exhibition halls, and the creation of multiple online and offline smart living museums to build the high end of Workswith Huawei Hilink. Smart home logo.

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After visiting Huawei Wuhan Research Institute, the author learned that Huawei has a large research team to provide powerful technical support for the smart home. The author here not only sees many brands of products Huawei showcases, it is very rich in types, and also sees Huawei's rigorous testing of its own routers to ensure the best connection.

During the visit, the author has been thinking that the smart home market is an outlet, Amazon, Google, Baidu, Ali, Tencent and other Internet companies, Haier, Midea and other home appliance companies, China Telecom, China Mobile, China Unicom and other operators, Apple, Huawei Mobile phone companies, such as Xiaomi, are all building smart homes and building their own ecology. However, challenges such as fierce competition in the smart home market, inconsistent standards, and low user experience still exist.

Currently looking at the domestic market,

Foreign manufacturers can be ignored in the country for various reasons;

BAT has the advantages of a cloud platform but lacks influence in hardware vendors;

Appliance manufacturers have the advantages of existing users, but the ecology can not affect other home appliance manufacturers and begin to choose the ecological cooperation with mobile phones and Internet companies.

Operators have advantages such as networks, users, and channels, but their R&D strength is insufficient.

Xiaomi started to lead the initial market as early as the start, but the brand's lack of attractiveness to mid- to high-end users, and insufficient investment in research and development, will lead to lack of future growth potential.

In the face of the inevitable development trend of smart home, Huawei has created a unique smart home model in the past two years, built four major advantages, and increased investment, or can use the "hundred billion plan" to unite more home appliances and intelligent hardware. Partners, improve service experience, and build a win-win environment with partners.

However, in my view, Huawei's smart home ecology needs to grow rapidly. It is necessary for home appliances and entrepreneurs partners to achieve higher product sales and profits in order to achieve a virtuous cycle of ecology. In addition, Huawei needs to let more consumers know about Huawei's Hilink smart home ecosystem, allowing consumers to quickly and easily purchase more affordable products with high quality and variety from Huawei's malls and experience stores.

Through strengthening brand promotion, speeding up the construction of smart living halls, and improving service experience, Huawei’s “invisible king” in the smart home sector is likely to come from behind. We will wait and see.

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