"Actually, now we are not going to choose others, but others are choosing us. Therefore, what we need to consider now is how to live on it. What is the way out in the future?" Quan Jinsong, vice chairman of Zhaochi, was high in 2018. The LED industry summit forum was put forward.

On June 10th, the "2018 (16th) High-tech LED Industry Summit Forum" held by Gaogong LED was held in the Westin of the Canton Fair. The forum was divided into three special sessions. Among them, in the "war of the post-lighting era", Quan Jinsong gave speeches on three aspects: market dynamics, how to choose, and how to deal with them.

Today, the LED packaging market is bright, but the competition is very fierce. According to the table below, the capacity of China's packaging in 2017 has exceeded 70% of the world's total, while our output value only accounts for 58%. In the view of Quan Jinsong, "This shows that the domestic products are not very high-end, and still need Chinese packaging companies to work together."

In addition, in terms of the number of packaging companies, since reaching its peak in 2014, it is now showing a gradual downward trend. Despite the downward trend, there are still many competitors, among which there are thousands of inactive ones and hundreds of active ones. Tianzhidao, no matter what and better, Zhaochi Energy Conservation, as a well-known packaging manufacturer in China, hopes to have a reasonable competition to win in this industry in the future.

In the face of fierce market competition, Quan Jinsong said, “Zhaochi Energy has made two choices, that is, to achieve specialization and value innovation.”

Regarding specialization, Zhaochi Energy Conservation refuses to be large and complete, focusing on LED general lighting and backlighting, and is committed to the full coverage of LED general lighting and backlight products; on the value innovation of products, it is the driving force for driving Zhaochi energy-saving Source. Zhaochi Energy hopes to seek undeveloped “blue ocean” in the “Red Sea” through continuous value innovation.

After accumulating and accumulating in recent years, Zhaochi Energy has made good breakthroughs and progress in CSP technology, quantum dot packaging technology, filament lamp technology, Mini LED technology, LENS technology, etc., and has obtained global patent authorization.

In response to the above choices, Zhaochi energy-saving layout in advance, grasping the opportunities for change, and adopting the coping strategy of “training internal strength” + “internationalization”. Quan Jinsong said that Zhaochi Energy Conservation mainly strengthens its comprehensive competitiveness through manufacturing upgrades, quality control concept upgrades, scale upgrades and global market layout.

Manufacturing upgrades. First, automated production operations, through the chain production line + intelligent logistics control, the formation of a fully automated assembly line; Second, automated traceability records, through the readable and writable IC + barcode system, the formation of product line traceability; Third, automated information processing, through MES System + EM management system + yield real-time monitoring system + automatic line control system, forming automatic analysis and processing of production information and feedback; Fourth, intelligent warehousing, using intelligent warehousing system to form products offline trace link to customer warehouse.

According to Quan Jinsong, "This is a combination of software and hardware. It is a huge project. We started this project a year ago, and now it has only reached 50%. There is still a long way to go in the future. ."

In terms of quality control, Zhaochi Energy has established a full-process management and control system to achieve quality control through one-to-one supply chain, equipment, incoming materials and process flow through fully automated means. “We hope that employees will not be involved in the inspection in the future. If there is any quality problem in the system, the system will automatically feedback and stop. This is one aspect of our new quality control concept.” Quan Jinsong introduced the participants.

In terms of scale upgrade, Quan Jinsong said, “To be relatively ahead, the scale is very important.” Zhaochi energy-saving TV backlight LED production capacity has been done in 2016 and 2017 for two years, although the overall TV backlight is declining, but Chi energy is still growing at a rate of 50% or even greater. Today, Zhaochi Energy has a place in the TV backlight field, so it is expanding its production against the trend. “In terms of packaging, Zhaochi Energy is still expanding its production capacity, and TV packaging capacity will gradually double, triple and quadruple.”

In terms of global market layout, in the future, the global market will continue to increase global partners and global patent distribution. "In terms of globalization strategy, we must have the strength of global manufacturing, talents, product competitiveness and supply chain, as well as an international market." Quan Jinsong said.

"In the future, Zhaochi Energy Saving will support market expansion by virtue of scale manufacturing, cost control, business and capital cooperation, and rely on the resources of LED industry chain to actively participate in international and domestic market competition." Quan Jinsong hopes, "Zhaochi energy saving future In the past two years, it has become a leading LED company in China and will become the world's leading LED company in the next five years."

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