Recently, IHS released the global TV panel price in April. According to the report, TV panel prices continued to decline in April, and the overall decline rate was relatively large, which was significantly higher than the general market expectation. Among them, the 32-inch panel price price reduction rate reached 8%, the 40-inch, 43-inch, 49-inch panel price reduction rate reached about 5%, 55-inch panel price reduction rate of about 3%. According to the IHS analysis, the reasons for the sharp drop in the price of TV panels in April were mainly in the following six areas: At the beginning of April and April, the United States issued a list recommending the collection of tariffs on Chinese products. The U.S. trade representative proposed to impose an additional 25% tariff on Chinese products on the list. The list includes a number of TV components, although it is not currently involved. TV machine, but supply chain fluctuations will still affect demand. 2. World Cup demand forecast is weaker than expected. 3. Chinese TV makers' performance in the first quarter of 2018 was higher than expected, but they lowered their forecast for panel purchases in the second quarter. 4. Most panel makers decided to maintain production capacity in the second quarter in order to maintain cost competitiveness. 5, BOE's 10.5 generation line has been able to produce 65-inch panels, there are already more than 10 TV manufacturers have obtained the qualification to buy panels, some TV makers as a bargaining chip for price negotiations, despite the production capacity of BOE 10.5 line Not completely released. 6, in order to clear inventory, TV manufacturers are pricing TV at a lower price, so they asked panel makers to make more price concessions in the second quarter. Given this situation, panel price negotiations will become extremely difficult in the next April and May. According to the panel maker's demand for panel prices, which is also lower than the low point of the previous cycle, IHS expects that no panel makers will be willing to bear financial losses. Therefore, there may be panel makers to readjust the utilization rate of the production line or adjust the production capacity so that the panel price will not be lower than the cost. At the same time, the risk of supply chain disruption cannot be ignored. Also, the price war has begun, especially for 65-inch TVs, and lower sales prices are likely to drive the number of transactions in the second half of 2018. In addition, if the U.S. tariff problem is resolved, retailers may have to resume demand for the second quarter.
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